Brand Evolution
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Published By Gabler

9783834925329, 9783834969132
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Social Media Management bei der EnBW Energie Baden-Württemberg AG

2011 ◽  
pp. 477-490
Author(s):  
Jens J. Martin ◽  
Anna Dietrich ◽  
Klaus-Jürgen Schilling
Keyword(s):  
Social Media ◽  
Media Management ◽  
Social Media Management

eBranding und mobiles Internet

2011 ◽  
pp. 411-429
Author(s):  
Jasmin Schüpferling
Keyword(s):  
Mobiles Internet

eBranding im BtB-Bereich

2011 ◽  
pp. 197-213
Author(s):  
Wolfgang Fuchs

Erfolgsfaktoren und Grenzen der Markenführung im Internet

2011 ◽  
pp. 127-149 ◽  
Author(s):  
Sarah-Maria Hau ◽  
Elke Theobald
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