Strategic Positioning for Soft Drinks in the Algerian Market

The aim of this research is to identify the positioning of Algerian soft drink product compared with foreign competitor products by applying a survey to determine the image and prestige of the Algerian product in the consumer's perspective compared to foreign products. The study has touched a random sample consisting of 601 consumers from all of Algeria.We result from the research that soft drinks local institutions recorded vulnerable and a deterioration in its competitive positioning compared to positioning perceived of soft drinks to foreign institutions, as they do not bother to focus more on the dimensions of which are of paramount importance to customers, as opposed to foreign products which differentiate it in line with the wishes and expectations of the Algerian customer.

Development of Foreign Competitor Identification Index (FCII) in Malaysia

Most previous studies have dealt with foreign competitors in host country by considering how the contractors compete in international environment. The purpose of this study is to develop a foreign competitor identification index (FCII) by assessing the global orientation of international contractors in Malaysia using various characteristics. The exploratory study is based on the secondary data from Engineering News Record (ENR, 2013) and Construction Industry Development Board (CIDB, 2013) Malaysia. The sampling frame was from the ENR top 250 international contractors operating in more than 100 countries worldwide. Their involvement in international projects includes general building, manufacturing, power, water supply, sewerage/solid waste, industrial process, petroleum, transportation, hazardous waste and telecommunications. Six (6) measurements were used to develop the FCII mode which were based on number of years of experience and number of consecutive years operating in Malaysia, number of countries they are working outside Malaysia, number of projects and number of diversity of projects undertaken in Malaysia, and ranking in ENR. The data was analysed descriptively to make the comparison and establish the findings. Thirty eight (38) out of 250 top international contractors listed by the ENR have been operating in Malaysia. It was observed that that the most competitive contractor with the highest FCII score has more than 12 year of consecutive years working in Malaysia working on 99 projects, operating in more than 20 countries outside Malaysia and ranked at 17th place by the ENR (2013). The study used a sampling frame of population based on ENR. Therefore, the proposed measurements shall be further validated by the subject matter experts. The study will assist local contractors to recognize the foreign competitors in Malaysia and a competitive index model will be further developed to guide the local contractors to prepare themselves to compete with the foreign contractors in Malaysia. Neglecting to properly assess the foreign contractors’ characteristics can lead to poor performance in their local business ventures. This study intends to contribute to an improved understanding foreign contractor’s competitiveness in relation to the local contractors towards the development of the FCII model. Although there have been various models related to competitive index, there is currently no model that attempts to show the effects of foreign contractors on the local contractors.

Tariff At Risk: Can The Florida Citrus Industry Survive?

For over 70 years, the Florida citrus industry has been protected from foreign competition by a tariff on orange juice. The orange juice tariff is currently being threatened by negotiations over the Free Trade Area of the Americas (FTAA) agreement and the World Trade Organization (WTO). Brazil is the leading foreign competitor to the Florida citrus industry. The tariff prevents Brazil from becoming a large citrus cartel that could take control of the worlds orange juice market. The Florida citrus industry contributes $9.1 billion to Floridas economy and provides jobs for 90,000 Florida citizens. Orange juice production is a key to the strength of Floridas economy. Florida citrus growers argue that the tariff is the most important issue facing the industrys survival. Without the tariff, Florida citrus growers are in danger of going out of business. This could devastate Floridas economy. It is important that Florida citrus growers and FTAA negotiators unite and intensify efforts to protect the citrus tariff and ensure the survival of Floridas citrus industry.