MANAGEMENT AND COMMUNICATION WITH FORCES AND RESOURCESIN THE EMERGENCE OF CRISES AND DISASTERS IN THE BALKANS REGION

n this work, special attention is paid to the problem, risk management, risk and crisis management forces and mutual communication in the Balkan region. Management and communication refers to Pejanović, L., Stojanović, S., Ristić, J.Stojanović, N. (2021). Management and Communication with Forces and Resourcesin the Emergence of Crises and Disasters in the Balkans Region.Social Communications: Theory and Practice, Vol. 12(1), 128–139.DOI: 10.51423/2524-0471-2020-12-1-32eISSN 2522-9125 pISSN 2524-0471https://new.comteka.com.ua/security forces, rescue teams and social communications. Thus, for all mentioned, destructive analyzes were used, as well as methods of analysis and content, related to the posed problem of wider-destructive proportions. In this regard, the set problems, management and communication in the occurrence or occurrence of caused threats, risks threats and crises, as well as possible consequences for lives, health and values in the region, are described and explained. It is also envisagedfor the identification and explanation of risks, threats and possible crises, both in communications and actions in combating threats. The aim of this theoretical work is to point out and prove reliable assessments and analyzes of threats, risks, and thus crises, both in risks, catastrophes and in communications and activities. Also, the work will pay attention to the planning, organization and implementation of prevention and protection, critical infrastructure, which accepts and suffers threats, risks and crises, engaged forces to reduce threats in the Balkan Region. Our main goal, plan and idea is the research among the population, in order to get broader answers, and thereby confirming knowledge of the respondents regarding the management of forces, resources and communications. Further we will apply research methods and techniques related to threat, risk, consequence and disaster management. In addition to the mentioned, methods and techniques of finding out possible and potential impacts on climate change and their consequences also are planned and will be applied. Through this article,the research aims to find out about the potential risk to the forces and means used, as well as all other participants in protection and rescue. It is also necessary to define and conceptually determine all threats, risks, hazardous, dangers and consequences that may occur due to climate change and natural disasters.

ARCHETYPICAL ASPECTS OF HERO IMAGE IN MODERN UKRAINIAN NON-INSTITUTIONAL MILITARY DISCOURSE

The aimof the article is to study the specifics of the archetypal aspects of the Hero image in modern Ukrainian non-institutional military discourse.Materials & methods.Discourse analysis was used to identify the characteristics of archetypal images and motifs. The application of psychoanalytic interpretation, the most characteristic feature of which is the accentuation of senses and the assumption of the self-sufficiency of experience, has directed attention to the symbolism of the unconscious, universal meanings and psychological mechanisms inherent in the text. The material for the article was text fragments, photos and comments to them with a total volume of 912 units, which were posted during 2020 on the pages of the social network groups Facebook "Military service -Military Service", "Armed Forces of Ukraine".Results & discussions. Hero-rescuer mythological archetype is at the heart of the Ukrainian non-institutional military discourse. Permanent mythological plot can be traced in the military discourse.Thus, the typical stages of the mythological Hero odyssey were observed: the beginning of the mythological Hero’s adventures is provoked by a catastrophe, which is caused by criminal actions of his enemies; the Hero sets off for a journey to restore the broken harmony; the villains prevent but the Hero passes the trials and wins his reward. His triumph can be represented as the liberation of his country from tyrant.Addressing the mythological plot carries a pragmaticpurpose to overcome stress: the military needs unshakable faith in happy end of the problem situation (military conflict in eastern Ukraine) and the idea of mythological Hero helps soldiers to increase self-confidence. Thus, the Ukrainian non-institutional military discourse shows a relationship between the call to the mythological consciousness and coping strategies.Then, there is tendency observed in the military discourse that Hero archetypal image deviates from the archaic archetype framework and the Hero model with an emphasis on the Christian eschatological paradigm dominates.The motif of sacrifice accompanying the Hero image forms the archetypal image of the Hero-holy man.Conclusion.Two Hero models dominate in the Ukrainian non-institutional military discourse. The first model is distinguished by exaggeration. It is a Hero-superman image defined by similarity to mythological heroes, Khraban, T. (2021). Archetypical Aspects of Hero Image in Modern Ukrainian Non-Institutional Military Discourse. Social Communications: Theory and Practice,Vol. 12(1), 83-97DOI: 10.51423/2524-0471-2020-12-1-22eISSN 2522-9125 pISSN 2524-0471https://new.comteka.com.ua/gods, titans.However, this Hero model is not only alwaysaccepted by the Ukrainian military but can sometimes arise rejection and protest against Hero-superman image.The second model is a collective image of Ukrainian culture. The People’s Hero model actualizes the features of a toiler who is not a professional soldier, he is a peaceful man. This archetypal image is distinguished by realism and contrast to the Hero-superman image

SOCIAL LISTENING Integrating Facebook into Business-to-Business (B2B) Communications

This study builds on the motivation to integrate social media into corporate communications and attempts to understand analytically what works and does not work in terms of the corporate engagement of new communications technologies. The purpose of this study is to better understand the ways in which an organization integrates social media into their communication efforts with an emphasis on feedback within these settings. Of particular importance to this concept of feedback is not just how an organization speaks to their audience within a social media setting, but how they manage listening within the same context; how does audience/stakeholder response filter back through corporate channels when received through social media networks? The specific purpose of this MRP is to observe social listening, that is, how information and communication flows between social media and corporation, with an emphasis on message transmission, processing, and feedback and feed-forward processes through the theoretical lens of autopoiesis, a micro-theory within the larger communications theory of cybernetics. Facebook, in particular, is understood as an autopoietic system. This investigation was undertaken in the form of a case study involving the corporate Facebook page of EMC Corporation, a Fortune200 company. All observation for this study occurred on the Internet and data was collected by taking screenshots of EMC’s official Facebook page. These screenshots were analyzed through the lens of autopoiesis and by using methods from discourse analysis.

SOCIAL LISTENING Integrating Facebook into Business-to-Business (B2B) Communications

This study builds on the motivation to integrate social media into corporate communications and attempts to understand analytically what works and does not work in terms of the corporate engagement of new communications technologies. The purpose of this study is to better understand the ways in which an organization integrates social media into their communication efforts with an emphasis on feedback within these settings. Of particular importance to this concept of feedback is not just how an organization speaks to their audience within a social media setting, but how they manage listening within the same context; how does audience/stakeholder response filter back through corporate channels when received through social media networks? The specific purpose of this MRP is to observe social listening, that is, how information and communication flows between social media and corporation, with an emphasis on message transmission, processing, and feedback and feed-forward processes through the theoretical lens of autopoiesis, a micro-theory within the larger communications theory of cybernetics. Facebook, in particular, is understood as an autopoietic system. This investigation was undertaken in the form of a case study involving the corporate Facebook page of EMC Corporation, a Fortune200 company. All observation for this study occurred on the Internet and data was collected by taking screenshots of EMC’s official Facebook page. These screenshots were analyzed through the lens of autopoiesis and by using methods from discourse analysis.

Invigorating The Public Body : A Case Study Of HIV/AIDS Activist Confrontations Against Big Pharma For Access To Medicines

Using 'illness as metaphor," critical communications theory, citizenship studies and critical political economy, this thesis presents a case study of the confrontation between "Big Pharma" and HIV/AIDS activists concerning access to HIV/AIDS medicines; a confrontation that spilled over into the World Trade Organization (WTO) causing worldwide public outrage. The timeline starts in the 1980s, but focuses on confrontations between these actors during the 1990s and early 2000s. By making HIV/AIDS 'public and 'political', activists: battled stigmatization; revealed the politics of medicine; made Big Pharma more socially responsible; influence the WTO's and global health agenda; and stirred dissent against a neoliberal globalization, exposing power relations between the global rich and global poor. This is about antiBody (HIV/AIDS activists) targeting a dangerous site of infection (Big Pharma) and combating the spread of two illnesses (HIV/AIDS and neoliberalism which invigorated the 'public body' in terms of public health and debate.

Social listening Integrating Facebook into Business-to-Business (B2B) Communications

This study builds on the motivation to integrate social media into corporate communications and attempts to understand analytically what works and does not work in terms of the corporate engagement of new communications technologies. The purpose of this study is to better understand the ways in which an organization integrates social media into their communication efforts with an emphasis on feedback within these settings. Of particular importance to this concept of feedback is not just how an organization speaks to their audience within a social media setting, but how they manage listening within the same context; how does audience/stakeholder response filter back through corporate channels when received through social media networks? The specific purpose of this MRP is to observe social listening, that is, how information and communication flows between social media and corporation, with an emphasis on message transmission, processing, and feedback and feed-forward processes through the theoretical lens of autopoiesis, a micro-theory within the larger communications theory of cybernetics. Facebook, in particular, is understood as an autopoietic system. This investigation was undertaken in the form of a case study involving the corporate Facebook page of EMC Corporation, a Fortune200 company. All observation for this study occurred on the Internet and data was collected by taking screenshots of EMC’s official Facebook page. These screenshots were analyzed through the lens of autopoiesis and by using methods from discourse analysis.