The Impact of Socially Responsible Marketing on TV Viewership and Household Conflicts: A Theoretical Descriptive Study

Marketing is used by business organizations to promote the beneficial attributes of their product and services. The increased focus on promoting ethical and socially responsible business practices has contributed to the emergence of socially responsible marketing. This study explores this concept and how it promotes good/positive social and cultural norms. The research demonstrates how businesses are forced to practice socially responsible marketing though its impact on TV viewership and household conflict remains unknown. A qualitative descriptive study is carried out to examine the effect of socially responsible marketing on TV viewership and household conflict. Data was collected from a sample of 15 marketing experts using a self-administered question and analyzed through thematic analysis. The study found no significant link between socially responsible marketing and TV viewership. Additionally, this research found that socially responsible marketing reduces household conflict. These findings are supported by the Uses and Gratification Theory, Functionalist Theory, and Conflict Theory.

Fair Trade Practices for Fighting in Emerging Countries

Fair trade is a concept that is becoming increasingly ingrained in consumers. This means that companies that are committed to the development of fair-trade policies can find here a source of competitive advantage. Likewise, these practices will favour many producers in the primary sector, which could turn this into an effective way of fighting poverty. The aim of this research is to find out how fair trade has an impact on company results. To this end, managers from 102 companies in an emerging economy (Peru) are analysed. PLS-SEM is used for this analysis. The results indicate that there is a mediating effect of fair trade on the relationship between corporate social responsibility and company performance. However, significant differences have been found compared to developed economies. These results provide insight into emerging economy managers' assessments of responsible business practices.

Corporate Sustainability and Responsibility in Agro Business: Creating Value for Sustainability in Society and the Environment

Scholars and companies are making efforts in broadening the knowledge and image of corporate sustainability and corporate social responsibility. In light of this direction, this paper reports on how agro businesses are affecting the well-being of humans, the environment, and the corporate sector. This study adopted to review published electronic journal articles on corporate sustainability and corporate social responsibility shedding light on the challenges, threats, and solutions of agro-business. Furthermore, the study critically analyzes some of the latest value-based sustainability constructs. This review provides a conceptual understanding of sustainability and corporate responsibility. Responsible business practices foster the creation of economic and social value by realigning business objectives with stakeholder management and environmental responsibility. The study adds to the literature and is a critical insight to organizations regarding sustainability in agro business and corporate social responsibility.

Marketing strategies in communicating CSR in the Muslim market of the United Arab Emirates: insights from the banking sector

Purpose This paper aims to explore the online corporate social responsibility (CSR) communication by domestic and global banks operating in the United Arab Emirates. Design/methodology/approach Through a qualitative content analysis, the study examines the strategies banks use to market their CSR initiatives on their corporate websites. CSR marketing strategies are classified with reference to Kotler and Lee’s (2005) categorization. Findings The analysis indicates that overall, all CSR marketing strategies, as proposed by Kotler and Lee (2005), are used by the domestic UAE banks with the most frequently used being cause-promotion, philanthropy and socially responsible business practices. Government owned and conventional banks display patterns congruent to the communications observed in the global sample. Islamic banks have a less diversified approach relying mostly on philanthropy with only one Islamic bank using four of the six strategies. Originality/value The present study provides insight into how CSR is communicated within one of the largest industries in the fast-growing economy of the UAE. The observations reported here could help corporate communication practitioners and managers in domestic corporations that contribute to the Islamic economy to understand how to benchmark better and to communicate more effectively about their CSR.

The Family Influence on Business: Czech Family Companies

Research background: Family businesses represent a combination of family and business aspects. Typically, a family is the majority owner and its members are top managers of the firm. The company name often contains the names of family members, i.e. they are publicly known. The family thereby gains recognition through the business operations of its firm, such as socially responsible business practices, and may also be considered a good employer. These aspects constitute its socioemotional wealth (SEW). Family business owners may consider the SEW to be of greater importance than typical corporate management, and this may be a reason for the lower profitability of family businesses. The purpose of the article: The aim of this article is to describe selected factors influencing SEW and to verify their significance on data on Czech family companies. Methods: The research was based on qualitative and quantitative data obtained by a questionnaire survey. Descriptive and statistical methods were used to analyse the formulated assumptions. Findings & Value added: Most Czech family companies are run by the first or second generation of family owners. Since they consider their control and influence on their company to be extremely important, family owners do not typically consider the entry of non-family investors into the ownership structure. The assumption that family companies have a low level of indebtedness was not confirmed. The ownership of the company consists of one family, which usually keeps a 100% share. The family has at least one member in the top management. The founder of the company is typically the father. The family prefers to transfer the business to family members; firstly its management, then its ownership.

GOOD CORPORATE GOVERNANCE DAN TAX AVOIDANCE PADA PERUSAHAAN MULTINASIONAL DALAM MODERASI PENINGKATAN TAX AUDIT COVERAGE RATIO

Post 1998 economic crisis era, Good corporate governance (GCG) or "Tata Kelola Perusahaan yang Baik" emerged as a guideline for companies in Indonesia. This guideline promotes responsible business practices regarding three aspetcs: economic, social, and legal (including tax liability). This research seeks to the effect of applying GCG to tax avoidance on multinational companies, and analyzes how the increase of tax audit coverage ratio as a variable that moderates this relationship. The author analyses how the strenghtening tax policy during the period of 2014-2017 affects the relationship of the application of GCG on multinational companies to tax avoidance. This is a quantitative research by applying descriptive statistical analysis and regression analysis. This research aims to provide an overview to policy makers in understanding the effect of increasing tax audit coverage ratio to taxpayers’ behaviour in implementing GCG associated with tax avoidance.

Corporate governance and corporate social responsibility synergies: evidence from New Zealand

Purpose This paper aims to provide exploratory evidence on corporate governance (CG) and corporate social responsibility (CSR) interfaces. Although there remains a voluminous literature on CG and CSR, very little effort has been put forward to explore the nature of this relationship. Design/methodology/approach Using interviews with Senior Executives of New Zealand Stock Exchange listed firms, this research assesses CG and CSR practices, identifies barriers for CG and CSR adoption and investigates the nature of the relationship between CG and CSR. Findings The results indicate a moderate level of CG and CSR practices, with a lack of resources and cost-time balance as common barriers for CG and CSR adoption. However, despite these barriers, we note that the majority of executives appreciate the increasing convergence between CG and CSR, and believe that a more robust CG framework will lead to more sustainable CSR practices. Originality/value These findings have important implications for managers and policymakers interested in understanding the CG-CSR nexus and promoting responsible business practices.

Using knowledge exchange between prosumers and enterprises to implement circular economy activities in businesses

The prosumer engagement conceptual model was considered in light of the Process Classification Framework and how results from Poland and United Kingdom (UK) survey data informed design of the combined prosumer engagement and knowledge exchange conceptual model. The desk literature method was used to review the papers in answering the research propositions. The revised model contains the constructs for supporting prosumer engagement to include sustainability and describes the flow of knowledge sharing and knowledge exchange. Knowledge exchange is the method used to capture and improve enterprise analysis of prosumer knowledge sharing. The sustainability construct includes circular economy philosophy where enterprises evaluate their product and service designs in terms of process stages. The findings confirm the need for increased prosumer engagement as enterprises strive to adopt ways of limiting negative impacts on the environment and improving ethical and responsible business practices. The circular economy is having an impact on all industrial sectors requiring them to evaluate and rethink their processes. The enhancement of the role of prosumers in the circular economy could act as a positive driver for business process changes and aid enterprises in meeting carbon neutral plans. The main contribution of this paper is to offer a novel concept that explains how enterprises can capture and translate prosumer knowledge to inform business strategy within a circular economy setting.

How Michelin-starred chefs are being transformed into social bricoleurs? An online qualitative study of luxury foodservice during the pandemic crisis

PurposeThe purpose of this research is to examine response strategies and the change in Michelin-starred chefs' practices to adapt to the global pandemic coronavirus disease 2019 (COVID-19) crisis that has strongly affected the foodservice sector.Design/methodology/approachThe authors conducted an exploratory qualitative research that used mixed-method, combining online interviews with 12 French Michelin-starred chefs and archival data. A manual thematic analysis method was used to analyze the data and identify relevant themes following an iterative coding process.FindingsThe findings show that Michelin-starred restaurants implement multilevel response strategies by developing dynamic capabilities while playing a social role through the development of new forms of business practices. The results show that Michelin-starred chefs adopt social bricolage entrepreneurial thinking to deal with the extreme situation and use diverse resources and response strategies to tackle social issues and improve the collective and individual well-being. The authors identified three major response strategies implemented by luxury restaurants: philanthropic activities targeting the well-being of the community, socially responsible business practices to support the foodservice actors and initiatives centered on consumer's food well-being.Research limitations/implicationsThe limits of this study are related to the small sample size and the elimination of psychographic criteria such as age and gender, which can extend our understanding of response strategies implemented by female and male owners or by age range during crises in the foodservice sector. Also, given that France is the country of Haute gastronomy, the conclusions of this study may not be generalizable to other countries where the gastronomic culture might be different.Practical implicationsRestaurants with high-end or luxury positioning must use multilevel – i.e. individual, sector and societal – response strategies to play a social role while sustaining their businesses during times of crisis. These insights seek to provide a roadmap which can be applied to other sectors to assess response strategies driven by various motives, resources and capabilities.Social implicationsThis research contributes to transformative service research literature by providing insights regarding how service providers can rethink their activities during the crises to play an active social role. Also, the findings point to several ways in which service actors can help customers and the community to improve their well-being.Originality/valueTo our knowledge, no prior research examined both the type of response strategies deployed by companies to survive and the importance of playing a social role and developing socially responsible business practices during times of crisis.