product line breadth
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The role of product line breadth, product pre-entry experience, and market uncertainty in explaining followers’ speed of feature entry

Review of Managerial Science ◽

10.1007/s11846-019-00328-5 ◽

2019 ◽

Vol 14 (6) ◽

pp. 1221-1249 ◽

Cited By ~ 2

Author(s):

Zhe OuYang ◽

Peng Cheng ◽

Yang Liu

Keyword(s):

Product Line ◽

Market Uncertainty ◽

Product Line Breadth

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The Effects of Product Line Breadth: Evidence from the Automotive Industry

Marketing Science ◽

10.1287/mksc.2016.0979 ◽

2017 ◽

Vol 36 (2) ◽

pp. 254-271 ◽

Cited By ~ 10

Author(s):

Antonio Moreno ◽

Christian Terwiesch

Keyword(s):

Automotive Industry ◽

Product Line ◽

Product Line Breadth

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The curvilinear and conditional effects of product line breadth on salesperson performance, role stress, and job satisfaction

Journal of the Academy of Marketing Science ◽

10.1007/s11747-013-0339-4 ◽

2013 ◽

Vol 42 (1) ◽

pp. 71-89 ◽

Cited By ~ 31

Author(s):

Jeff S. Johnson ◽

Ravipreet S. Sohi

Keyword(s):

Job Satisfaction ◽

Role Stress ◽

Product Line ◽

Salesperson Performance ◽

Conditional Effects ◽

Product Line Breadth

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The Effects of Product Line Breadth: Evidence from the Automotive Industry

SSRN Electronic Journal ◽

10.2139/ssrn.2241384 ◽

2013 ◽

Cited By ~ 3

Author(s):

Antonio Moreno ◽

Christian Terwiesch

Keyword(s):

Automotive Industry ◽

Product Line ◽

Product Line Breadth

Download Full-text