The Effects of Product Line Breadth: Evidence from the Automotive Industry

Marketing Science ◽

10.1287/mksc.2016.0979 ◽

2017 ◽

Vol 36 (2) ◽

pp. 254-271 ◽

Cited By ~ 10

Author(s):

Antonio Moreno ◽

Christian Terwiesch

Keyword(s):

Automotive Industry ◽

Product Line ◽

Product Line Breadth

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The curvilinear and conditional effects of product line breadth on salesperson performance, role stress, and job satisfaction

Journal of the Academy of Marketing Science ◽

10.1007/s11747-013-0339-4 ◽

2013 ◽

Vol 42 (1) ◽

pp. 71-89 ◽

Cited By ~ 31

Author(s):

Jeff S. Johnson ◽

Ravipreet S. Sohi

Keyword(s):

Job Satisfaction ◽

Role Stress ◽

Product Line ◽

Salesperson Performance ◽

Conditional Effects ◽

Product Line Breadth

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Platform Strategies for a Supplier in the Aircraft Engine Industry

Volume 4: 20th International Conference on Design Theory and Methodology; Second International Conference on Micro- and Nanosystems ◽

10.1115/detc2008-49526 ◽

2008 ◽

Cited By ~ 5

Author(s):

Fredrik Berglund ◽

Dag Bergsjo¨ ◽

Ulf Ho¨gman ◽

Kiran Khadke

Keyword(s):

Automotive Industry ◽

Focal Point ◽

Aircraft Engine ◽

Product Line ◽

Production Environment ◽

Core Technology ◽

Engine Industry ◽

Platform Development ◽

Development Literature ◽

Competitive Priority

The utilization of a platform strategy has become a competitive priority in many industries, most notably in the automotive industry. Naturally, many firms in other industries are adopting this strategy with different modifications and degrees of implementation. However, little research covers the application of platform development in a supplier and/or small batch production environment. The adaptation of a platform strategy in these settings, by a supplier in the aircraft engine industry, is the focal point of this paper. Based on platform development literature and the characteristics of the aircraft engine industry and the company studied advantages and hindrances for platform strategies have been ruled out. Interviews with involved people within the company studied have further clarified different perspectives on platforms and their possible utilization. Based on the analysis of collected information it is proposed that a possible platform strategy would include: a technology platform, incorporating general knowledge on core technology assets embodied in either humans, organizations, processes, information or methods; and a product platform, incorporating product specific elements that could be re-used when developing new components for a particular product line.

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The role of product line breadth, product pre-entry experience, and market uncertainty in explaining followers’ speed of feature entry

Review of Managerial Science ◽

10.1007/s11846-019-00328-5 ◽

2019 ◽

Vol 14 (6) ◽

pp. 1221-1249 ◽

Cited By ~ 2

Author(s):

Zhe OuYang ◽

Peng Cheng ◽

Yang Liu

Keyword(s):

Product Line ◽

Market Uncertainty ◽

Product Line Breadth

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Making and Selling Cars: Innovation and Change in the U.S. Automotive Industry. By James M. Rubinstein. Baltimore and London: The Johns Hopkins University Press, 2001. Pp. ix, 401. $45.00.

The Journal of Economic History ◽

10.1017/s0022050703542358 ◽

2003 ◽

Vol 63 (3) ◽

pp. 910-913

Author(s):

ANTHONY PATRICK OBRIEN

Keyword(s):

Automotive Industry ◽

Johns Hopkins University ◽

Innovation And Change ◽

The U.S

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Microstructure of an extruded rapidly solidified Al-8Fe-2Mo alloy

Proceedings, annual meeting, Electron Microscopy Society of America ◽

10.1017/s0424820100144218 ◽

1986 ◽

Vol 44 ◽

pp. 548-549

Author(s):

W. T. Donlon ◽

J. E. Allison ◽

S. Shinozaki

Keyword(s):

Electron Microscopy ◽

Automotive Industry ◽

Fuel Economy ◽

High Strength ◽

Al Alloys ◽

Light Weight ◽

Thin Sections ◽

Strength And Durability ◽

Rapidly Solidified ◽

Whitney Aircraft

Light weight materials which possess high strength and durability are being utilized by the automotive industry to increase fuel economy. Rapidly solidified (RS) Al alloys are currently being extensively studied for this purpose. In this investigation the microstructure of an extruded Al-8Fe-2Mo alloy, produced by Pratt & Whitney Aircraft, Goverment Products Div. was examined in a JE0L 2000FX AEM. Both electropolished thin sections, and extraction replicas were examined to characterize this material. The consolidation procedure for producing this material included a 9:1 extrusion at 340°C followed by a 16:1 extrusion at 400°C, utilizing RS powders which have also been characterized utilizing electron microscopy.

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