Patern of Worker Fatigue for Standing Position of Shopkeeper

Work fatigue is a health and safety problemthat can be a trigger factor for accidents atwork. The purpose of this study was to analyzethe standing work position with work fatigueon the sales clerk (shop assistant) in the TradeShop, Sidoarjo. This type of research usesanalytic observational research, with a samplesize of 21 employees, with the technique oftaking through questionnaires and interviewsfor each employee in September, 2020. Thelevel of fatigue is analyzed using a percentage,with categories: 1 - ≤ 25 (Not Tired) , > 25 - ≤50 (Less Tired),> 50 - ≤ 75 (Tired), and> 75 - ≤ 100 (Very Tired). The results showed thatthe level of fatigue felt by a sales assistant(shop assistant) with a standing work positionwas in the "Less Tired" category as many as 15employees with a percentage of 71%, "A littletired" as many as 6 employees with apercentage of 29%, while for the category"Tired. and Very Tired "not felt by allemployees, so the percentage is 0%.Suggestion, for standing position salesassistant, who is still experiencing a bit offatigue need a brief relaxation, by sitting for awhile or leaning back for a while

THE USE OF TRADEMARKS (TRADE NAMES) AND THEIR SIGNIFICANCE

The main stages of formation of own name, style, image of the manufacturer of own products were analyzed in this article. One of the main criteria of a product and the most important source of information about products (goods) at the market is presence of marking (brand name, sign, image, style, etc.). Presence of label elements makes up individualization of goods and services. The term ‘trademark’ refers to a trade-mark or its juridically protected part that gives a shop assistant the exclusive right to use a brand name or a brand mark. There is no doubt that the use of a trademark is a kind of link between manufacturers and consumers, an effective method for attracting customers attention to the product allowing consumers to choose appropriate products of a particular manufacturer. It should be noted that one of the means of identifying a product is marking. Marking is considered to be an integral part of goods. It provides consumers with relevant information on a corresponding product, container and packaging. It also reflects quality and safety of products. Significance of trademarks-brands is increasing considerably in conditions of market-oriented economy for distinguishing the same goods produced by different manufacturers. Since goods introduced to consumer market by different manufacturers always differ by characteristics, features, qualities, etc. A trademark (brand) is a sign that helps to distinguish a product of one manufacturer from the same product of another. The growing role of brands and trademarks is stressed in today international market. Thus, a manufacturer is in front of the choice of registration of trademarks which in turn become objects of intellectual property. However, creating an exclusive international scale brand is only possible for large commodity producers who are able to produce quality goods delivered to different markets and invest enormously into their promotion. Accordingly, trademark holders aim to protect their products from counterfeiting, individualize them and promote at the consumer market in a civilized way. But there are many people who want to make money using a name of a famous brand, therefore, counterfeiting that spoils reputation of a brand manufacturer appears. This problem is connected with a large number of counterfeiting illegally imported into the territory of Ukraine without commodity accompanying documents, and then sold in stores and markets. Thus, known trademarks are required to be registered in accordance with the current legislation in order to avoid cases of illegal copying. To conclude, registration of a trademark is a preventive and protective measure aimed at preventing violations of the rights of an owner. The modern regulatory framework regulating protection of trademarks as objects of intellectual property in Ukraine, in general, complies with international standards, but needs to be further improved taking into consideration counterfeiting at the market.

Establishing the financial returns arising from an evaluation of a retail training programme

Purpose The purpose of this paper is to propose an evaluation of training for shop assistants, specifically in retail chains. Design/methodology/approach The proposed evaluation is based on Kirkpatrick’s model and Phillips’ modification. The representative case study includes the application of the training evaluation at the fourth and fifth levels of evaluation in a particular chain of retail stores. The data were collected from the retail chain’s financial reports, internal documents related to training of employees and interviews with managers in the retail chain. Findings The results contribute to the training evaluation literature by presenting a training evaluation for shop assistant using evidence from a retail chain. The training focussed on selling skills and product knowledge; the details of evaluating the training are presented, encompassing mainly the benefits and costs of the training and return on investment calculation. Research limitations/implications The training evaluation was tested only in selected types of training courses for shop assistants. To generalise the results, its adoption in different types of training and retail companies is required in future research. Practical implications The application of this training evaluation should help to achieve training objectives and enhance the quality of training in the retail chain. The results of the paper can be used as practical inspiration for managers of retail stores. Originality/value This paper proposes and applies a specific evaluation of training courses in retail.

Symptomatic Os Vesalianum

Os vesalianum is a rare accessory bone located proximal to the base of the fifth metatarsal in the peroneus brevis tendon. It is a radiographic diagnosis and mostly an asymptomatic incidental finding with a reported prevalence of 0.1% to 0.9%. Only 11 symptomatic cases have been described in the literature. Surgical therapy has been reported with good outcome in adults, whereas recurrence may follow excision during skeletal growth. We report a case of a 19-year-old girl with chronic weightbearing pain proximal to the base of the fifth metatarsal of her left foot. She first experienced exacerbated pain on increased loading when she started professional training as a shop assistant. Because several months of nonsurgical therapy failed, the decision was made to surgically excise the accessory bone from the peroneus brevis tendon via a longitudinal incision and a simple tendon-to-tendon reconstruction. Postoperative treatment consisted of using a walker to avoid weightbearing for 6 weeks, followed by a gradual return to full weightbearing as tolerated. At final follow-up, the patient was fully asymptomatic and was able to return to work. Citing this case, this article discusses differential diagnoses and treatment options for os vesalianum.

Multimedia Information Filtering

In the film Minority Report (20th Century Fox, 2002), which is set in the near future, there is a scene where a man walks into a department store and is confronted by a holographic shop assistant. The holographic shop assistant recognises the potential customer by iris-recognition technology. The holographic assistant then welcomes the man by his name and starts to inform him of offers and items that he would be interested in based on his past purchases and what other shoppers who have similar tastes have purchased. This example of future personalised shopping assistants that can help a customer find shopping goods is not too far away from becoming reality in some form or another. Malone, Grant, Turbak, Brobst, and Cohen (1987) introduced three paradigms for information selection, cognitive, economic, and social, based on their work with a system they called the Information Lens. Their definition of cognitive filtering, the approach actually implemented by the Information Lens, is equivalent to the “content filter” defined earlier by Denning, and this approach is now commonly referred to as “content-based” filtering. Their most important contribution was to introduce an alternative approach that they called social (now also more commonly called collaborative) filtering. In social filtering, the representation of a document is based on annotations to that document made by prior readers of the document. In the 1990s much work was done on collaborative filtering (CF). There were three systems that were considered to be the quintessential recommender systems. The Grouplens project (Miller, Albert, Lam, Konstan, & Riedl, 2003) initially was used for filtering items from the Usenet news domain. This later became the basis of Movielens. The Bellcore Video recommender system (Hill, Stead, Rosenstein, & Furnas, 1995), which recommended video films to users based on what they had rented before, and Ringo (Shardanand & Maes, 1995), which later was published on the Web and marketed as Firefly, used social filtering to recommend movies and music.

Consumer perception of bread quality

The aim of this paper is to evaluate consumers’ perception of bread quality in Slovakia. Bread belongs to essential foodstuffs and we all have it served on our table every day.Cereal products keep their importance in people’s nutrition mainly because of their preventive effects on health. They saturate about 40 % of the daily energy need of an average European, who in ave­ra­ge acquires from cereals about 30 % of proteins, vitamin B1, niatin and phosphorus, around 1/6 of fats (out of it 19 % of linol acid), almost 60 % of saccharides, Ľ iron and about 13 % of vitamin B2 and calcium. If we add some cereal fiber which is an effective prevention factor of cardiovascular di­sea­ses, metabolic and oncological diseases of colon and anus, we will get a complex picture about positive effects of cereals in our nutrition. If we were to mark any foodstuff which has been accompanying the mankind in the course of history, it could be bread. Its consummation is spread in the whole world. Only the ones who once suffered from its lack have recognized its value.It results from our research that consumers in Slovakia prefer consuming the wheat-ray bread (38.5 %). The respondents – consumers prefer at choosing buying bread in terms of the external, subjective factors, the overall shape when choosing bread (45 %) and dark color of crust (25 %). They showed minimum interest in white color crust and packaging size. In terms of the internal, objective factors, the most important factor for respondents, for women as well as for men was freshness of foodstuffs followed by fiber (with a big difference) (12.82 %).Almost 60 % of bread consumers claimed that they did not have any possibility to obtain the required information regarding bread in supermarkets and hypermarkets because it is not possible to find professional staff providing them with the required information. A different situation is in the classical, small, self-service, and specialized stores, where personal contact of a shop-assistant and a cus­to­mer is more often. Results of the performed marketing research of consumer behavior in the market with bakery products will become a sort of the initial basis for departments involved in the research. The team of co-authors have the task to define bread quality on the basis of chemical analyses in accordance with consumers needs.