The Impact of Consumer Targeted Sales Promotion Programs on Their Trust in Brand – A field study in retail stores in KSA –: أثر برامج تنشيط المبيعات الموجهة للمستهلكين على ثقتهم في العلامة التجارية – دراسة ميدانية في متاجر التجزئة في المملكة العربية السعودية –

This study aims to determine the effect of sales promotion programs directed to consumers on their confidence in the brand in retail stores operating in KSA as well as to investigate the statistical differences in the research variables according to some Demographics factors The study population consists of retail store customers in the city of Riyadh, and the Purposive Sample method was used in the study, which reached (390). The descriptive methodology is used and the questionnaire is the key tool to collect the primary data The study reached a set of important results, the most prominent of which were: it was found that there is a statistically significant positive effect of consumer attitudes towards sales promotion programs on brand Trust There is also a positive statistical correlation between them, reaching 53%.Discounts have been one of the most sales promotions A positive impact on trust in the brand, as it alone explained (20%) of the changes in trust in the brand and it was also found that there are statistically significant differences in consumer attitudes towards sales activation programs due to the difference in educational qualification Finally, the study recommendations, Reconsidering some activation programs that do not interact with the customer's trust towards the brand and attention to raising safety indicators in dealing with the brand due to its close association with the brand trust.

The Impact of the Ongoing Pandemic on Digital Finance Transactions: An Empirical Analysis

The ongoing pandemic has resulted in a disruption of the life of all citizens and impacted all the spheres, more so the financial system because the Pandemic and its aftermath has shut all economic activity except those which as per the government directives are considered the most essential. This has deeply impacted private consumption, external trade as well as investment in the economy. Accordingly, both in retail stores and e-commerce orders, a common strand is that many of the consumers are now paying bills via digital payment mechanisms and taking contactless delivery of goods wherever possible. “Digital financial transaction systems, e-wallets and apps, online transactions using e-banking, usage of Plastic money (Debit and Credit Cards), etc. have recorded a substantial increase in demand during the crisis”. The objective of the present paper is to examine and analyze the digital finance transactions in selected cities during the ongoing pandemic

Fatty acid composition of drinking cow's milk trade networks of Kyiv

Introduction. There are several important aspects requiring a control of fatty acid composition in drinking milk distributed across the retail stores: milk is one of the main consumer products; fatty acids are the main energy substrates, involved in the synthesis of cellular structural components, whereas their interaction might impact the intensity of body growth and development; the fatty acid composition of milk varies depending on the diet and the animal's specific physiological state; in case of udder diseases, a change milk composition may occur; prevention of product counterfeiting distributed across the retail stores. Material and methods. The present research examined milk samples from five dairy producers that distribute their products across the retailing chains in Kyiv. Milk samples were collected to determine the fatty acid composition. Milk fat was extracted following the Folch method. The milk fatty acid content assessment was carried out by gas chromatography. Results. 20 fatty acids were identified in the tested milk samples. A higher level of saturated fatty acids was recorded in milk from "Ferma" and "Selyanskoye for kids" dairy producers. The highest content of unsaturated fatty acids was registered in products of “Ukrainskoe” and “Molokia” dairy trademarks. Conclusions. The fatty acid composition of the drinking cow’s milk distributed across trading networks in Kiev was found to be heterogeneous, by differing in the content of both long-chain saturated fatty acids and unsaturated fatty acids.