Grebeg Sudiro dan Representasi Keberagaman di Sudiroprajan, Kota Surakarta

Several studies stated the role of government is one of the keys that influence success in overcoming diversity in a plural society. Through the case study in Sudiroprajan village, this study aims to explain the success of overcoming the problem of diversity not only because of the role of the government, but through community involvement. Using a qualitative approach, the results of this study show that the Sudiroprajan community collective awareness is an effective way to overcome the problem of diversity that has the potential to cause conflict. Collective awareness is built through socio-economic similarity, historical experience, needs and acceptance, interaction and negotiation. The building of collective awareness in the Sudiroprajan community is able to produce diversity products in the form of the Grebeg Sudiro tradition. The Grebeg Sudiro tradition has become a symbol of the Sudiroprajan village diversity as well as a medium of diversity for people outside the village.

Ainda existem consumidores fiéis?

The objective of this analysis is to verify the influence that the evolution of the economic and social changes had on the consumer behaviour since long time past, crossing several stages, until the arrival in the actual scenery. This discussion will happen through the analysis of the different consumption stages, here presented in chronologic order. The principal focus in each stage is the consumer and the changes that happened in his behaviour in due course. It can verify that during this transitions, he had been getting more and more decision power over his choices and, from this on, more power on the organizations strategic decisions, which are in a constant inquiry for their consumers satisfaction. From this scenery and, in the way that happen the market transactions, we are taked through the following discussion: "Still Exist Loyal Consumers?" or in the middle of a large brands diversity, products and services with access nowadays, they have behaviours purchase more unstable, and not loyal with regard to the brands. Are these consumers influenced with a reality from a consuming world where they live nowadays?