ACTIONS SPEAK LOUDER THAN WORDS - Publicly visible environmentally sustainable initiatives improve organic destination image

Destination image formation theory postulates that image affects destination choice, but that only induced image can be improved by marketing. Our study shows that this is not the case. We demonstrate how a destination can proactively and deliberately manage the organic image of being environmentally sustainable by redirecting money typically spent on communicating green credentials towards the implementation of publicly visible pro-environmental initiatives. With organic image being a key driver of destination choice, investing in pro-environmental initiatives suddenly becomes a rational marketing investment. This is particularly important given the increasing environmental concern of consumers. The invaluable side-effect of redirecting “green marketing dollars” towards “green action dollars” is the improved environmental performance of the destination

Simulating the fine structure in HRTEM images of defects

The macroscopic properties of materials are often determined by the atomic structure of crystalline defects. High resolution transmission electron microscopy (HRTEM) enables the study of internal defects on the atomic scale. Image simulations represent an essential step in these studies since it is generally not possible to deduce the atomic positions near defects directly from the image intensities. Fortunately, image simulations which employ the multislice method and incorporate image formation theory for partially coherent illumination offer an accurate means of simulating images. With the availability of faster computers with larger memory capacity, the routine calulation of images of aperiodic defects is now feasible. This discussion will focus on the use of image simulations to extract structural information at defects, and to account for the artifacts which are frequently encountered in these studies.