Multimedia Tools-Augmented Reality And Virtual Reality In Learning English

English is spread all around the world which has also become authoritative language. English enjoys the same scope as other languages in India. Teaching English through technology has achieved protuberant place in classrooms of today’s era. A greater change in applications to develop conversational skill has been made every day. Technology attached to mobile phones is greatly innovative to learn English. The changing and creative technology goes long way to make students speak good English. Everyday new word is added to the language. The reach of the new words is well enhanced through technology. Multimedia is the combination of words, text, audio, video and animation. Multimedia can provide live experience for students by engaging themselves in active learning. Materials can be provides through storage electronic devices. It gives both explicit and implicit knowledge by multi-sensory perception among students. Multimedia provides motivation and creates interest to learn more in meaningful situation. Multimedia is sometimes used in synonym with CALL. Multimedia effect can be highly accomplished through CALL. Conventional materials like black board and chalk are now replaced by interactive board to engage students in active learning. The simulation provided through Multimedia help to provide better outcome in learning English language.

The Emergence of a New Genre: Advertising on the Internet (netvertising)

This article describes the specific characteristics of internet genres. These genres are characterized by the net system, a specific interlanguage, hypertext, the multimedia effect and an interactive audience. Netvertising is analysed as a representative example of an internet genre. A set of 20 first web pages of banner ads has been studied. The parameters considered are the following ones: http linkers, images used, integration of visuals with text, objectives of the ad, register, audience, overall page length, sentence length, verb tenses, punctuation marks and personal pronouns. Results show that most net ads are short texts. This conciseness is offset by a wider use of other devices such as punctuation marks, images and http linkers. Banner ads are based on an elaboration of images, with the text used, mainly a variety of brief sentences and noun phrases.