RESEARCH ON THE DETERMINATION OF RECREATIONAL EXPERIENCE PREFERENCES, EXPECTATIONS, AND SATISFACTION LEVELS OF LOCAL PEOPLE

This study aims to determine Recreational Experience Preferences (REP) of the local people in Alanya, their leisure constraints, their expectations for recreational activities from the local authority, and the level of their satisfaction with recreational areas. Within the scope of the study, the data was collected via a questionnaire from 384 participants who visit recreational areas in Alanya through a convenience sampling method. The most preferred recreational activities of the local people are going on a picnic, visiting friends, and internet surfing. However, the three most important variables limiting the participation of the local people in recreational activities have been identified as lack of leisure time, not enough money, and pollution of toilets, fountains, and wash-hand basins in the region. The three most important expectations of the local people from the local authority in terms of recreational activities are the construction of new recreational areas, ensuring that everyone benefits from the facilities, and cleaning toilets, fountains, and wash-hand basins in the region. In addition, it has been determined that three of the most important motivations that lead the local people to recreational activities are having a good time, mental relaxation, and family togetherness experiences. According to the findings of this study, the level of satisfaction of the local people with the recreational areas is quite low. Besides, The ANOVA results indicated that people demographic characteristics had a significant influence on recreation experience preference.

The relationship between customers experience and mall attractiveness

The purpose of this article is to identify impacts of the mall attractiveness on the customer experience in the retailing industry in Vietnam. The research model is built based on previous research and the empirical research is conducted to test the research model. The PLS-SEM was employed to analyze the data collected by interviewing 220 respondents with structural questionnaires at several shopping malls in Ho Chi Minh city. The result shows that there is five mall attractiveness: mall essence, popularity and promotional programs, internal atmosphere, personal service, recreational options have impacts on seductive experience and social recreation experience.