The aim of the work is to form conceptual solutions of the ecological and archaeological site "Donskaya Troya’. The unique archaeological site founded in the 17th century, BC by the tribes of the North Caucasian catacomb culture locates westward Rostov-on-Don, on the right bank of the Mertvy Donets River, between Karataevo and Liventsovka villages in the Soviet region. The stone fortresses discovered by archaeologists in the 1960s, are the oldest in Eastern Europe. The preservation of the Liventsovka archaeological ensemble is very relevant, since today it is in a deplorable state, namely excavations with bushes, dacha garbage dumps, dilapidated walls and ditches filled with stones. The media quite keenly discuss the sad fate of this territory. The paper proposes to create a museum to show the unique historical and cultural potential of the Karataevo and Liventsovka fortresses, which will be and open-air museum, a festival space with a research center and other educational and entertainment areas. Urban planning, scenario-functional and artistic-figurative concepts of the museum relate to the existing historical and cultural artifacts, the ideas of a "living ethnic landscape", the life of people from re-created times and modern trends in the design of museum complexes.