COLLOQUIAL LANGUAGE USED IN MOVIE SCRIPT ADA APA DENGAN CINTA 1

This study is conducted to examine colloquial expression in the movie script Ada Apa dengan Cinta I. Colloquial Language is the linguistic style used for casual communication. The method applied in this study is qualitative approach. The data shows that there are 28 occurances of colloquial expression in the movie script. The expressions involve five types. They are slang, jargon, provanity, contraction and idiom. The most dominat expression used in the movie is slang with 42.9% occurances. The second position is provanity with 25% occurances. Then, the next level is jargon with 17.9%, contraction with 10.7%, and the last is idiom with only 3.5% occurances. The result shows that the movie script presents a casual conversation. Most situation of the conversation is informal. Moreover, this movie script is identical with teenagers as the most characters are teenagers. The teenagers tend to use such casual conversations. Besides, the result proves that this movie script also presents a local dialect of Bahasa Indonesia. It is Jakarta dialect since the setting is in that region. Therefore, it is concluded that this movie is characterized with Jakarta dialect and teenager’s casual conversation.

A Multi-Agent Linguistic-Style Large Group Decision-Making Method Considering Public Expectations

Focusing on the characteristics of public participation and large group decision making of major livelihood projects, this paper proposes a multi-agent linguistic-style large group decision-making method with the consideration of public expectations. Firstly, based on the discrimination degree of evaluating information, the comprehensive weight of each attribute is calculated with the principle of maximum entropy. Secondly, the expert preference information for different alternatives is clustered and several aggregations are formed. Thirdly, the preference conflict level of experts' group for each alternative is calculated, and a conflict-oriented experts' aggregation weight optimization model is constructed to ensure the effectiveness of conflict resolution. Fourthly, the public group's satisfaction is determined with the expectation distribution of public’s and the expert group's preference, so as to obtain the sorting result of the decision alternatives. Finally, the effectiveness and applicability of the proposed method are verified by method comparison.

Register as a Language Variation: A Linguistics Study of Advertising, Scientific and Official Writing

This paper considered register as a language variation in English Language. The register of civil service also known as official writing, advertisement and scientific writing are discussed in great details. The study was based on the premise that language is used in different ways to achieve set goals. The achievement of this set goal of a society results to growth and development of that given society. The paper considered language register as an important element of linguistic style used by different writers in different fields to effectively pass their message across to their readers. This paper equally discusses the scientific writing and advertisement register as the different registers used while elaborately paying attention to their differences in diction, sentence variety, clarity and conciseness. The style of writing in the civil service register is seen as being peculiar to the officialese and therefore is restricted to the officialdom. Poetic devices as a linguistic style were also identified as language register of advertisement. A good understanding of the Standard English will enhance a better appropriation of register in different fields of learning. The researcher used a descriptive research approach to collect data. Data collected were interpreted based on the context of the different sentences. The researcher recommends amongst other things that the officialese, scientific and advertisement writers go through proper training and retraining on the use of English language at its standard status.

ANALISIS GAYA BAHASA DALAM LIRIK LAGU “BERTAUT” NADIN AMIZAH : KAJIAN STILISTIKA

Abstrak Penelitian ini membahas mengenai penggunaan gaya bahasa dan makna yang terdapat pada lirik di salah satu lagu Nadin Amizah yang berjudul “Bertaut" yang dirilis pada tahun 2020. Peneliti menggunakan pendekatan secara kualitatif dengan hasil diskusi berupa penjelasan deskriptif. Peneliti memilih lagu tersebut sebagai bahan penelitian karena gaya kebahasaan yang unik serta belum adanya penelitian sebelumnya yang menggunakan lagu “Bertaut” sebagai objek penelitiannya. Data dari penelitian ini diperoleh dari lirik lagu yang terdapat pada lagu “Bertaut” dengan berpaku pada teori Keraf (2006) mengenai gaya bahasa berdasarkan langsung tidaknya makna. Peneliti menemukan beberapa jenis majas berdasarkan pengkategoriannya dalam majas retoris dan majas kiasan. Penelitian ini menggunakan teknik baca-catat dengan membaca keseluruhan lirik dari lagu tersebut dan kemudian dilanjutkan dengan mencatat semua hasil analisis yang berupa majas yang ditemukan dalam lirik lagu tersebut. Hasil penelitian menunjukkan bahwa jenis majas retoris lebih banyak muncul dibandingkan majas kiasan.Kata kunci : Gaya bahasa, lirik lagu, stilistika AbstractThis study discusses the use of language style and the meaning of song lyrics in general of Nadin Amizah's song entitled "Bertaut" which was released in 2020. Researchers used a qualitative approach with the results of discussion in the form of descriptive explanations. The researcher chose the song as research material because of its unique linguistic style and the absence of previous research using the song "Bertaut" as the object of research. The data from this study were obtained from the lyrics contained in the song "Bertaut" based on the theory of Keraf (2006) regarding language style language style based on direct and indirect meaning The researchers found several types of figures of speech based on their categorization in rhetorical and figurative figures. This study used a read-marker technique by reading the entire lyrics of the song and marking all the analysis results in the form of figures of speech from the song. The results show that the rhetorical types appeared more frequently than the figurative ones.Keywords: Language style, song lyrics, stylistics

Jypp, Dompa och Jackson Pollock - Berättelser om plats, förortiska och överklass i ett innerstadsgymnasium

Jypp, Dompa and Jackson Pollock: Narratives on place, urban vernaculars, and upper class at a prestigious upper secondary school. Labelling a linguistic style by appointing it to certain groups of speakers and where they live can be a deeply problematic enterprise as both identities, language use and space become fixed and limited. In Sweden the speech style called Rinkeby Swedish (RS) has become an icon of ethnic Otherness, educational failure, and of an aggressive sexist and homophobic masculinity – ascribed to a fixed locality in the outskirts of the big cities. In this paper we have turned our gaze towards a place that have typically not been associated with RS before: a Stockholm elite school. The analysis reveals how a group of students, illustrated by how the participant Wille, perform authenticity and indexically anchor their linguistic practices and epistemics in various linguistic contexts. In a case study, we explore how the participants talk about and use not one but many different linguistic styles. We argue that the participants employ these styles as resources to comment on locality as well as social hierarchies in the school and the society at large.

The impact of linguistic style on customer satisfaction: a cross-cultural empirical study in Ecuador

PurposeDrawing on the dual process theory and the cultural dimension of power distance, the current research investigates the impact of a specific service clue—the linguistic style of address forms (salutation) in hotel manager letters to guests—on customer satisfaction in a hotel context in Ecuador.Design/methodology/approachFollowing an experimental design research approach, this research conducted a series of two studies to examine how customers' cultural values (high vs low power distance), linguistic style of address forms (formal vs casual) and service valence (service success vs service failure) together influenced customer satisfaction. Specifically, Study 1 examined the service success condition, and Study 2 investigated the service failure condition.FindingsThe research results show that, in the service success condition, customers follow their distinct cultural orientations (high vs low power distance) when responding to the different linguistic styles (formal vs casual). On the other hand, in the service failure situation, as customers desire for expressions of respect that can be reflected in a formal address form, the level of satisfaction is lower when the casual address form is used in guest communications, regardless of customers' cultural orientations in power distance.Originality/valueThis research adds to existing cross-cultural service research, particularly in terms of service valence, and provides practical implications for enhancing service providers' cultural awareness and sociolinguistic competence to effectively communicate with customers from diverse cultural backgrounds.

A Study on the Impact of Linguistic Persuasive Styles on the Sales Volume of Live Streaming Products in Social E-commerce Environment

Live-stream shopping is developing rapidly, but the sales levels of live streaming products vary by different hosts. How to increase the sales volume of live streaming products has become a problem. Consumers’ purchase behavior in live streaming is determined by some subjective factors, and the persuasiveness of linguistic style affects this subjective judgment to a certain extent. Therefore, the persuasiveness of the hosts’ linguistic style will lead to changes in consumers’ purchase intentions, which will affect the sales volume of products sold in the live streaming. Based on Hovland’s persuasion model, Aristotle’s rhetoric skills, text analysis, Latent Dirichlet Allocation (LDA) topic extraction model and grounded theory, this study divides the host’s linguistic persuasive style in the social e-commerce environment into five types: appealing to personality, appealing to logic, appealing to emotion, appealing to reward, and appealing to exaggeration. Combined with the sales volume of the product, we establish a regression model, and obtain the influence results of the host’s various linguistic persuasive styles on the sales of live streaming products. The results show that: the linguistic persuasive style of appealing to personality has the greatest positive impact on the sales volume of live broadcast products, but the linguistic style of appealing to logic has a negative impact. Interestingly, the same linguistic style has different effects for different types of products: the linguistic style of appealing to exaggeration has a negative effect on the sales volume of apparel products, but it has a positive influence on the sales volume of digital electrical products. Therefore, different linguistic styles should be used for different product types.

A Critical Analysis of the Intentional Deviation in News Editing

News Editing is the clearest coding, which reflects the writer's behavior of the editor who linguistically, socially, or culturally edits and deviates some of the source language aspects. It, furthermore, refers to the writer’s competence of using an influential linguistic style and preserving the SL norms and policies. At the same time, editing news presents a new horizon within a different political framework into TL. The problem of news editing of the same TV in Arabic and English editions lies in discrepancies in meanings; intentional deviation and politics. For instance, BBC, which broadcasts in Arabic, has a different editing from its English edition. This study ascribes such differences to the different socio-cultural and political strategies adopted by the writer. The primary objectives of the study are: Finding out the political reasons behind the discrepancy and the intentional deviation in news editing. Identifying the political attitude of the original editor and the political attitude of the editor. The data set in this study consisted of “TWO” edited news editing (1 from English into Arabic) and (1 from Arabic into English). These two news writings have been broadcasted on BBC English & Arabic editions. A critical-stylistic analysis has been conducted by applying House’s (2001) model of TQA.

Words to Encourage Evangelization: A Comparison of Lexical Frequencies in the Writings of Pope Francis and Fr. Tomás Morales, SJ

Studying language through naturally-occurring data is easily feasible nowadays thanks to the use of concordancers. Using the software package AntConc by Laurence Anthony, the author approaches the linguistic style of Pope Francis in four of his apostolic exhortations. His lexical frequencies are compared to those of Venerable Fr. Tomás Morales, a Spanish Jesuit (1908–1994) who is considered a prophet of our time for anticipating the teachings of the Second Vatican Council twenty years beforehand. The two have several aspects in common, mainly in making laypeople aware of the universal call to sanctity and the missionary responsibility acquired in baptism. The results of the comparison show a similarity in the lexical choices. The article’s conclusions and implications are considered in relation to the word in education and in evangelization.