Motivational Quotes on Social Media: A Rhetorical Appraisal

The world we live in has become an ocean filled with undulating waves of motivational messages. People ply the earth with vain looks; every unfortunate encounter seems to be welcomed with lots of bitterness. What can be done to remedy this situation? This is where motivational speakers come to the stage. When people face various life challenges, they often resort to a motivational quote for a bit of inspiration. This study sets out to look at the rhetoric in some motivational quotes in a bid to elicit those elements that make them more resonant to the extent that some have become celebrated parts of society's lexicon. Using the rhetorical theory by (Selzer 2003), we discovered from the 100 quotes analyzed from Facebook that a subtle combination of good words mitting, motivational psychology and rhetorical appeals inspire people. Well-structured messages that use figures of speech and appeal to our inspirational nature can be meaningful and powerful in shaping our thoughts hence aiding us to appreciate some valuable things in our lives that have been underestimated.

The Role of Certain Figures of Emphasis in the Televised Debate between Macron and Le Pen on may 3, 2017». Le rôle de certaines figures d’insistance utilisées dans le débat télévisé entre Macron et Le Pen le 3 mai 2017

Political Discourse Analysis is an important linguistic study approach used by politicians to gain people support. The present paper sheds light on the figures of speech of emphasis in the televised debate between the two presidential elections candidates, Emmanuel Macron and Marine Le Pen and the distinctive effect they add to the political discourse to win general public support as well as the presidential elections. The present paper provides a rudimentary definition and an analysis of the terms “discourse” and “political discourse” and traces the significant role played by politically directed televised Media and internet to support political parties through broadcasting political events. Through conducting an analytical study, the paper considers the discourse analysis concept that aims at deconstructing the speech modules to attain the required speech purpose. Part of the present study theoretical approach, the paper terms and clarifies all types of Figures of speech used by politicians to create a publically stronger luminous witty and emotional impact. As for the paper practical approach, it sheds light on the stressing effect of four types figure of emphasis in French and the impact created on the political discourse. Thus, it can be remarked that both candidates particularly Macron has made use of the figures of speech in his political discourse, specifically after winning the presidential elections. Pun or paronomasia, repetition and accumulation in comparison with redundancy are impressively used in Macron’s political discourse to win public support. Résumé L’analyse du discours politique a un écho large dans les études linguistiques. Les politiciens essayaient d’utiliser le langage pour attirer l’attention de leur public à leurs décisions. Dans cette recherche, nous parlons du rôle des figures d’insistance entre les deux candidats aux élections présidentielles, Emmanuel Macron et Marine Le Pen. Notre mission est de découvrir l’impact de ces figures dont les candidats ont profité afin de gagner les élections. Ces figures donnent au texte une expression particulière dans le but de convaincre les gens. De plus, nous définissons en générale le terme «discours» en expliquant l’analyse du discours politique, puis nous montrons l’effet des médias sur la politique en transmettant les événements selon l’intérêt du politicien qui les soutient. Ensuite, nous abordons le concept d'analyse du discours et son objectif de déconstruire les éléments essentiels du discours en menant une étude analytique. Sa tâche principale est de séparer les facteurs qui forment la parole afin d'atteindre le but du discours. En ce qui concerne le cadre théorique, nous étudions quatre types de figures d’insistance et leur effet de renforcer le texte qui se base en premier lieu sur le style et la capacité d’utiliser les méthodes rhétoriques. Enfin, nous trouvons que les deux candidats profitent des figures d’insistance et surtout Macron après avoir remporté les élections. Nous constatons que l’anaphore, la répétition et l’accumulation sont plus utilisés que la redondance.

Indonesian Language Characteristics of Deaf Children and Implications for Literacy Skills

This research aimed to reveal the characteristics of the Indonesian language in deaf children and the implications for their literacy skills. A qualitative approach was used on the subjects determined through purposive sampling. Data were collected by recording student performance portfolios, interviewing teachers, and observing video recordings. The data were analyzed descriptively and explanatively. The results showed that the Indonesian language for deaf children is limited, as seen through four ways. First, the vocabulary of deaf children is dominated by general words (hypernyms) and concrete references. Second, they do not use figures of speech or idioms, compound words, and terms. Third, their ability to form derivative words is still low. Fourth, they generally produce core and single sentences, and only a small part uses compound sentences. The main and single sentences have an inversion pattern, where the verb precedes the subject. Moreover, they fail to use linking between sentences, and the resulting discourse is a collection of separate sentences. The linguistic barriers resulted in a low effective reading speed of 33.04 – 68, 30 words per minute. This has implications for low literacy skills. Therefore, an intervention program is needed to improve the language skills of deaf children.

STILISTIKA NILAI EDUKATIF QUOTE KHR. AHMAD AZAIM IBRAHIMY

This research is based on the style used by KHR. Ahmad Azaim Ibrahimy through his snippet of da'wah (quote) that has interesting style of languages, education messages delivered simply but so attractive. The aim of this research was to analyze and to study the language style of quotes used by KHR. Ahmad Azaim Ibrahimy in religion speech and the implementation in running his function in Pondok Pesantren Syalafi’iyah-Syafi’iyah. The research approach used was descriptive qualitative that focused on analytics and didactics. Data collection method had used the textual data analysis in language style of KHR. Ahmad Azaim Ibrahimy. The research result showed that in language style of KHR. Ahmad Azaim Ibrahimy there were metaphor, personification, allegory, irony, association, simile, metonymies, euphemism, and pleonasm figures of speech. The messages of the quotes can be understood by the readers, especially the students and the alumni of Pondok Pesantren Syalafi’iyah-Syafi’iyah.

Figure of Speech Stylistic Analisys on Song Liryc in Sami Yusuf’s Albums

This research aimed to analyze figure of speech Stylistic in Sami Yusuf’s song lyrics. The author is intrigued by the songwriter's lyrics that may occur in the life we live. The purpose of this study is to determine whether or not there are any figure of speech features in Sami Yusuf's song lyrics, as well as to examine the meaning of the song lyrics found in Sami Yusuf's song lyrics. Content analysis was a part of this study. The method used in this study is descriptive qualitative research, and the design is qualitative research. The data was gathered through library research. The researcher is the research instrument since he or she is the main instrument in this study who collects and evaluates the data. After finishing the investigation, the researcher discovered that the most common figure of speech is personification, which has 14 data, and the least common figure of speech is paradox, which has one data. Metaphor (4 data), simile (7 data), synecdoche (10 data), metonymy (5 data), symbol (4 data), and hyperbole (5 data) are some of the other data collected. In other cases, the researcher found no figures of speech like allegory, apostrophe, understatement, or linguistic irony. The connotations of figure of speech utilized in Sami Yusuf's song lyrics are varied. Keywords: figure of speech, song lyric, stylistic

Cartesianism, argumentation, values in the context of Chaïm Perelman’s «New Rhetoric»

The article deals with the process of founding and further development of the new rhetoric, a theory of argumentation developed by the Belgian philosopher Chaïm Perelman (1912-1984) and his co-worker Lucie Olbrechts-Tyteca (1899-1987). The intellectual and philosophical backgrounds of the authors and some key characteristics of their theoretical approaches are described. The new rhetoric: (а) is primarily concerned with argument or practical reasoning, (b) suggests that figures of speech may be arguments instead of merely ornaments, (c) with its goal to influence minds, new rhetoric is a dynamic field of study, (d) it is complimentary rather than in opposition to formal reasoning. According to Perelman, the theory of argumentation conceived as a new rhetoric or dialectic, covers the whole range of discourse that aims at persuasion and conviction, whatever the audience addressed and whatever the subject matter. Perelman presents his new rhetoric as a much better form of logic than Cartesian deductive, stringent reasoning, at least where law and other values-based systems are concerned. Perelman challenged the unwholesome assumption that what we cannot know with mathematical certainly is necessarily arbitrary, irrational, and subjective. Perelman recognized "reasoned conviction" as a bridge to knowledge, although he was aware that it was a less perfect source of cognition than verified certainty. It is explained how the idea of developing the new rhetoric was born out of dissatisfaction with logical positivism or neopositivism (The Vienna Circle’s theories and ideas) and which classical and modern sources inspired the authors in developing a specific logic of value judgments that could deal with argumentation about actions, choices, decisions and without dismissing such argumentation as irrational. The rhetorical framework of the theory is expounded and an overview is provided of the key notions and concepts of Perelman’s ‘new rhetoric’ – the notions of adherence, audience (particular and universal audience), persuasion are explained. According to Perelman, the new rhetoric is based on the idea that since argumentation aims at securing the adherence of those to whom it is addressed, it is, in its entirety, relative to the audience to be influenced. Рerelman's position on the difference between formal logic and argumentation is analyzed.

Rhetorical Culture and Brand Slogan: An Analysis of the Slogans of all Commercial Banks from Nepal

Rhetoric is the artful deviation of information and ideas. It is commonly utilized in different forms of advertising. In this context, the study has examined how rhetorical devices are employed in the brand slogans of the 28 commercial banks in Nepal. To achieve their dominant theme there, it identifies and categorizes the devices following the taxonomy developed by James H. Leigh. The framework divides such figures of speech into 41 types under 2 major categories schemes and tropes. The finding from this descriptive analysis and has indicated that music, memory, association, emphasis, emotion and exaggeration are some popular constructs for designing the slogans. Moreover, Nepali private commercial banks seem more successful in utilizing such strategies as they have applied maximum rhetorical devices in comparison to foreign joint -venture and governmental banks. In this trajectory, foreign joint-venture banks have an international brand in the name itself, governmental banks can communicate with customers being people's banks and private banks appear smart in incorporating maximum wordplays in the slogans to play with the sentiment of the audience influencing them. The study simultaneously contributes to both the fields of creative writing and marketing communication literary world and marketing sector updating the current awareness about rhetorical culture. The study has only included the slogans of commercial banks from Nepal, but the comparative study between the slogans of all the banks from Nepal and the banks' slogans from other countries may reflect a clearer picture regarding rhetorical culture.

SEMIOTIC ANALYSIS OF THE POLITICAL COMMUNICATION PATTERNS OF JOKO WIDODO AND NAHDLATUL ULAMA IN THE 2019 PRESIDENTIAL ELECTION CAMPAIGN

Semiotics is used as the basis for the meaning contained in each message, especially regarding political communication which uses a reference that every message meaning is contained in it. A political communication that uses the interactional communication model carried out by Joko Widodo and Nahdlatul Ulama convinces the public to support Joko Widodo as a candidate for President of Indonesia in 2019. Semiotics has a relationship with the prevailing culture in an area due to signs and patterns of political communication. carried out by Joko Widodo and Nahdlatul Ulama is believed to be a communication process and uses signs and figures of speech through the metaphor of political communication by referring to the communication made between the two actors to participate in seeing the communication process by sending messages to the public. Semiotics is used in a message as well as to be sent to the public. The campaign carried out by Joko Widodo has a close relationship with Nahdlatul Ulama as the two of them did to believe in all Indonesian people with the messages sent by both of them. However, the semiotic element contained in the political communication carried out by Joko Widodo and Nahdlatul Ulama invites the Indonesian people to follow what is done by interpreting the meaning of semiotics in the political messages sent by Joko Widodo and Nahdlatul Ulama to the Indonesian people.

SEMIOTIC ANALYSIS OF THE POLITICAL COMMUNICATION PATTERNS OF JOKO WIDODO AND NAHDLATUL ULAMA IN THE 2019 PRESIDENTIAL ELECTION CAMPAIGN

Semiotics is used as the basis for the meaning contained in each message, especially regarding political communication which uses a reference that every message meaning is contained in it. A political communication that uses the interactional communication model carried out by Joko Widodo and Nahdlatul Ulama convinces the public to support Joko Widodo as a candidate for President of Indonesia in 2019. Semiotics has a relationship with the prevailing culture in an area due to signs and patterns of political communication. carried out by Joko Widodo and Nahdlatul Ulama is believed to be a communication process and uses signs and figures of speech through the metaphor of political communication by referring to the communication made between the two actors to participate in seeing the communication process by sending messages to the public. Semiotics is used in a message as well as to be sent to the public. The campaign carried out by Joko Widodo has a close relationship with Nahdlatul Ulama as the two of them did to believe in all Indonesian people with the messages sent by both of them. However, the semiotic element contained in the political communication carried out by Joko Widodo and Nahdlatul Ulama invites the Indonesian people to follow what is done by interpreting the meaning of semiotics in the political messages sent by Joko Widodo and Nahdlatul Ulama to the Indonesian people.

Quintilian on Effective Language

Books 8 and 9 of the Institutio take up the third major division of rhetoric, elocutio or effective rhetorical style. Here Quintilian offers an encyclopaedic review of choices and devices at the word, sentence, and passage level, providing examples of their functions and potential abuses. Book 8 covers three of the four virtues of style: correctness, clarity, and ornatus or force. Quintilian favours everyday usage in word choice and warns against the faults of monotony, excess, and offensiveness. He praises visualizing language (enargeia), demurs on sententiae or pithy expressions, and reviews amplifying tactics, such as placing an item in, at the top, or even beyond a rising series, leading to speechlessness. The final section reviews twelve tropes, with special attention to how metaphors are invented. Book 9 opens with a definition of figures of speech as departures from normal usage, and discusses how the form of an expression contributes to its function. It then covers the ‘figures of thought’ such as prosopopoeia and irony, and the syntactic figures or schemes including figures of repetition. The last part treats compositio, involving word order, sound, and rhythm. Using the metrical vocabulary of poetry, Quintilian analyses prosody in terms of the proportion of long to short syllables, creating the pace of a passage, and then discusses prose rhythm in terms of the comma, colon, and period. Overall, Quintilian’s rich and complex treatment of rhetorical style should fuel continuing investigations.