Culture and Commerce

This book describes how commercial ventures in creative industries have cultural impact. Since royal patronage of arts ended, firms in the creative industries, working within the market mechanism, have been responsible for the production and distribution of the cultural goods—art, books, films, fashion, and music—that enrich our lives. This book counters the popular perception that this marriage of art and business is a necessary evil, proposing instead that entrepreneurs who introduce radically new cultural works to the market must bring about a change in society’s beliefs about what is appropriate and valuable to encourage consumption of these goods. In so doing, these pioneer entrepreneurs change minds, not just lives; the seeds of cultural change are embedded in the world of commerce. Building on theories of value construction and cultural production, integrated with field research on pioneer firms (like Chanel and the Sundance Institute) and new market categories (like modern art and high fashion in India), the author develops conceptual frameworks that explain the structure and functioning of creative industries. Through a systematic exposition of the roles and functions of the players in this space—creators, producers, and intermediaries—the book proposes a new way to understand the relationship among markets, entrepreneurship, and culture. Khaire also discusses challenges inherent in being entrepreneurial in the creative industries, paying special attention to the implications of digitalization and globalization, and suggests prescriptive directions for individuals and firms wishing to balance pecuniary motivations with cultural convictions in this rapidly changing world.

Value and Risk

The rapid expansion of Apps and subsequently Apps marketing have now entered into a post-adoption stage, where technical characteristics and qualities such as visual design, user interfaces, and navigation become the determinants of consumer's intentions. However, very few studies have looked into the perceptions related to usefulness and “post-adoption” or acceptance of Apps-commerce. Building on risk and value concept, the aim of this chapter is to expand an understanding of the decision-making of those potential Apps customers to adopt Apps usage for the first time and also re-purchase decisions of experienced e-customers. As the concept of customer value has received increasing attention from both marketing, mangers, researchers and practitioners, more originalities are encouraged to start incorporating the elements of Apps value, Apps risk, Apps usefulness elements in their strategies to sustain their core businesses activities. Besides, customers are likely to perceive a higher level of risk in using Apps than in traditional in-store setting. Thus, this chapter proposes that the risk concern of user information given to the vendors has an impact on the amount of consumption in Apps market. The practical and conceptual implications are discussed.

E-Commerce Links for SMEs within the Industry Value Chain

The objective of this chapter is to evaluate the use of e-commerce across the value chains of several companies. In order to fulfil this objective, two different types of supply chain are analysed: the first type consists of buyer groups in the consumer goods sector; the second is dynamic networks in the manufacturing sector. Having identified what value activities are automated, the chapter examines the level of ICT and how value activity interactions between organisations are supported with e-commerce. Building on the analysis of e-commerce technology usage, the development of virtual structures is examined and the roles that SMEs can play in these. The chapter seeks to demonstrate that, with the introduction of e-commerce technologies in value activities across companies, the role of the current players is changing. Finally, the extent to which the traditional supply chain tiers change into more virtual value chain structures is evaluated.

E-Commerce Links for SMEs within the Industry Value Chain

The objective of this chapter is to evaluate the use of e-commerce across the value chains of several companies. In order to fulfil this objective, two different types of supply chain are analysed: the first type consists of buyer groups in the consumer goods sector; the second is dynamic networks in the manufacturing sector. Having identified what value activities are automated, the chapter examines the level of ICT and how value activity interactions between organisations are supported with e-commerce. Building on the analysis of e-commerce technology usage, the development of virtual structures is examined and the roles that SMEs can play in these. The chapter seeks to demonstrate that, with the introduction of ecommerce technologies in value activities across companies, the role of the current players is changing. Finally, the extent to which the traditional supply chain tiers change into more virtual value chain structures is evaluated.