The Influence of Enterprise Design Risk Attitude on the Choice of Heterogeneous Open Innovation Alliance

The choice of open innovation alliance has a significant impact on avoiding potential design risk. In order to reduce the enterprise design risk, an evaluation index system of innovation capability, including design risk, is constructed by considering the aspects of design risk identification, risk response, and risk monitoring. Then, a design risk evaluation method based on the prospect theory and fuzzy TOPSIS method is proposed. Combined with the prospect theory, the influences of three different risk attitudes (risk-taking, intermediate, and conservative) on design decisions are analyzed. Finally, the evaluation system and method are applied to the design evaluation of digital welding power source, and its feasibility is verified by a numerical example. The results show that the conservative risk attitude is consistent with the closeness evaluation results, and the intermediate risk attitude is consistent with the risk-taking attitude evaluation results. Introducing the psychological risk factors of the subject into the design decision-making behavior can help enterprises to choose the innovation alliance, which is more in line with the actual needs and reduces the innovation risk to the greatest extent. The index system and evaluation method established in this paper can provide theoretical reference for enterprise design risk analysis.

Enterprise Design Thinking: An Investigation on User-Centered Design Processes in Large Corporations

Design thinking (DT) is considered a “human-centered” or “user-needs” process that leads to business innovation. Promising practices of DT application in real life have gained popularity in business, such as IBM’s the loop, IDEO’s 3I model, Design Council’s double diamond model, and Stanford’s d.school model. However, many existing studies have targeted DT models in a small group setting, such as a startup environment or a small group in an educational institution. The primary purpose of this paper was to investigate how large corporate environments that have multiple departments with a waterfall culture define and apply DT in real use. The first part of this paper introduces the most popular DT models used in the industry and some insights into their use in the field; the second part examines the experiences of 20 professionals who have experience with DT in the large organizational environment through in-depth interviews. As a result, this paper offers three major insights regarding the use of DT in the field. The third part of this study suggests an appropriate enterprise DT model for large corporations based on the problem-solving activities already undertaken by employees. This study is important as the first step toward understanding DT implementation in large corporations.

Marketing for Nonprofit Organizations

Marketing for Nonprofit Organizations: Insights and Innovations, Second Edition, is a comprehensive overview of the marketing process written specifically for nonprofit and social impact organizations. This book covers topics important to nonprofit professionals: branding; target audience selection; strategy; promotional tactics, including social media; and marketing evaluation. The “Insights” sections are based primarily on academic research that has been published and now translated into usable information for marketing professionals. The “Innovations” sections highlight organizations that are doing things in a different way and topics that are relatively new to the field. This second edition includes many updated examples as well as new information on several topics such as social enterprise, design thinking, collective impact, and narratives in nonprofits. Readers will find an organized, easy-to-read overview of important considerations in marketing for new and established nonprofit organizations and foundations.

The impact of technology on the industrial heritage tourism enterprises: case of the Coal Mine Museum in Zabrze

Purpose: The aim of the paper is to identify modern technologies used in industrial heritage tourism enterprises and to consider the influence of these technologies on the functioning of the enterprise. Design/methodology/approach: The research process include two stages. First was initial interview and participatory observation, second, depth-in interviews with managers of industrial heritage tourism enterprises. Findings: Technologies have impact on heritage accessibility and allows better understand the heritage. However, managers must strike a balance between authenticity and technology to satisfy all target groups (adults, children, specialists, families, etc.). Originality/value: The paper describes the impact of modern technologies on the functioning of a heritage enterprise and areas where this impact is the strongest. The paper is dedicate to managers of heritage enterprises.

Analysis of the 5S method functioning in a production company

Purpose: The goal of the paper is to analyses process of implementation and effectiveness of 5S method in an industrial enterprise. Design/methodology/approach: Critical literature analysis, questionnaire analysis, case study analysis. Findings: On theexample of industrial organization that was in the presented paper an analysis of effectivenes of 5S implementation. On the basis of conducted analysis the main objectives of using 5S are: order in the workplace, maintenance of cleanliness and efficiency of machines and devices, shorter duration of activities. The main causes of problems with 5S implementation are connected with no time to do the work and lack of funds. The overall rating of efficiency of 5S method in analyzed enterprise is very good. Originality/value: Detailed analysis of main objectives of using 5S method and the main causes of problems with it in the industrial enterprise