Emotional Campaigning in Politics: Being Moved and Anger in Political Ads Motivate to Support Candidate and Party

Political advertising to recruit the support of voters is an inherent part of politics. Today, ads are distributed via television and online, including social media. This type of advertisement attempts to recruit support by presenting convincing arguments and evoking various emotions about the candidate, opponents, and policy proposals. We discuss recent arguments and evidence that a specific social emotion, namely the concept kama muta, plays a role in political advertisements. In vernacular language, kama muta is typically labeled as being moved or touched. We compare kama muta and anger theoretically and discuss how they can influence voters’ willingness to support a candidate. We then, for the first time, compare kama muta and anger empirically in the same study. Specifically, we showed American participants short political ads during the 2018 United States midterm election campaigns. All participants saw both kama muta- and anger-evoking ads from both Democratic or Republican candidates. In total, everybody watched eight ads. We assessed participants’ degree of being moved and angered by the videos and their motivation for three types of political support: ideational, financial, and personal. The emotional impact of an ad depended on its perceived source: Participants felt especially angry after watching the anger-evoking ads and especially moved by moving ads if they identified with the political party that had produced the video. Both emotions mediated were associated with increased intentions to provide support. Importantly, if one of the two emotions was evoked, its effect on political support was enhanced if participants identified with the party that had produced the ad. We discuss limitations of the method and implications of the results for future research and practice.

Popular Religious Traditions, British Military Recruitment and the Social Construction of Masculinity in Colonial Haryana

It is generally assumed that colonial institutions and ideologies shaped the contours of masculinity in British India. This paper explores endogenous factors and attempts to supplement as well as contest such approaches and interpretations which claim that masculinity in India was a colonial construction. The emphasis is on folk traditions, religious customs, qaumi (folk) tales and physical culture akh???s (gymnasia) among the Jats in colonial Haryana,1 which went into the making of dominant masculinity in this region. The paper draws upon vernacular language materials and newspapers to analyse the different ways in which the socially endogenous forces constructed this masculinity. It argues that a complex interaction of popular religious traditions, qaumi narratives, military recruitment, marital caste designation, ownership of land, superior caste behaviour and strong bodily physique came to ideologically link and construct dominant masculinity in colonial Haryana.

Influence of Language Preference on Vocabulary Proficiency and Reading Comprehension of Selected Grade 10 Bilingual Students at MSU Sulu Laboratory High School

The primary purpose of this study is to determine the influence of language preference on bilingual student’s vocabulary and reading comprehension among selected Grade 10 students of the Mindanao State University- Sulu Laboratory High School. The respondents were taken from Grade 10 classes with a total of ninety (99) student respondents. The data consisted of the scores of vocabulary proficiency test and reading comprehension test administered to the pupils. Furthermore, this study made use of a standardized test for vocabulary proficiency and reading comprehension. This study made use of the descriptive-quantitative research design to determine the influence of language preference on student’s vocabulary and reading comprehension among the bilingual Grade 10 students of the Mindanao State University-Sulu Laboratory High School. This study yielded the following findings: (1) Majority of the Grade 10 students of Mindanao State University-Sulu Laboratory High School prefer to use their vernacular language or lingua franca (L1), Bahasa Sug and English; (2) The level of vocabulary proficiency of bilingual Grade 10 students of Mindanao State University- Sulu Laboratory High School is proficient to advance levels; (3) No significant relationship exists between language preference and vocabulary proficiency of bilingual Grade 10 students of Mindanao State University- Sulu Laboratory High School; (4) The level of reading comprehension of bilingual Grade 10 students of Mindanao State University- Sulu Laboratory High School is proficient to advance levels; (5) There is no significant correlation between language preference and reading comprehension of bilingual Grade 10 students of Mindanao State University- Sulu Laboratory High School; and (6) There is no significant relationship between vocabulary proficiency and reading comprehension of bilingual Grade VI pupils. Based on the findings, it can be concluded that there is no significant relationship between language preference and vocabulary proficiency and likewise for language preference and reading comprehension of bilingual Grade 10 students. This only draws one conclusion that language preference of bilingual Grade 10 students does not influence the bilingual children’s vocabulary proficiency and reading comprehension. This finding invites possible evaluations and further studies of the Grade 10 curriculum, empowering English language, and pupil-related factor to determine the outlook of the pupils. Based on the said findings, the researcher would like to recommend the following: (1) This study would help future researchers which will comprehensively assist the pupils for a more effective and relevant vocabulary and reading enhancement activity to advance their skills; (2) This study would aid future studies that will explore the factors regarding the influence of language preference on children’s vocabulary proficiency and reading comprehension; and (3) This study would serve as an appraisal of enhancing to advance the skills of the children on vocabulary proficiency and reading comprehension.

PELESTARIAN BAHASA MELAYU SEBAGAI BAHASA IBUNDA DI SINGAPURA

The latest statistics from the Department of Statistics in Singapore (2020) shows that more Malay families speak English at home. However, this trend is common across all ethnic groups in Singapore. Over the five decades of independence and enforcement of the bilingualism policy, the Malay language, which is the National Language and language commonly spoken in Malay households, is gradually being replaced with English. Other statistics reveal that the Malay language, which is the mother tongue of the majority of the Malays, is used less frequently, even from the early years of socialisation in a Malay household and the exposure of Malay only begins at the preschool level (Maliki, 2020). There is an assumption that, as long as the government maintains the Malay language in the education system through language learning in Singaporean schools, the bilingual policy will continue to maintain the usage of vernacular language. This development is likely to create more issues towards learning and teaching the Malay language as a mother tongue. Hence, this study utilises the approach of the sociology of language to discuss the reasons and impact of the language shift in efforts to preserve the status of the Malay language among the Singapore Malays.

Impact and visibility of Norwegian, Finnish and Spanish journals in the fields of humanities

This article analyses the impact and visibility of scholarly journals in the humanities that are publishing in the national languages in Finland, Norway and Spain. Three types of publishers are considered: commercial publishers, scholarly society as publisher, and research organizations as publishers. Indicators of visibility and impact were obtained from Web of Science, SCOPUS, Google Metrics, Scimago Journal Rank and Journal Citation Report. The findings compiled show that in Spain the categories “History and Archaeology” and “Language and Literature” account for almost 70% of the journals analysed, while the other countries offer a more homogeneous distribution. In Finland, the scholarly society publisher is predominant, in Spain, research organization as publishers, mostly universities, have a greater weighting, while in Norway, the commercial publishers take centre stage. The results show that journals from Finland and Norway will have reduced possibilities in terms of impact and visibility, since the vernacular language appeals to a smaller readership. Conversely, the Spanish journals are more attractive for indexing in commercial databases. Distribution in open access ranges from 64 to 70% in Norwegian and Finish journals, and to 91% in Spanish journals. The existence of DOI range from 31 to 41% in Nordic journals to 60% in Spanish journals and has a more widespread bearing on the citations received in all three countries (journals with DOI and open access are cited more frequently).

Emotional politics: Moving and upsetting political ads on the motivation to support candidate and party

Political campaigning is an inherent part of politics to recruit support from voters. Video advertisement for a political candidate or party has been a widely used method for many years, distributed via television and online, including social media. This type of advertisement attempts to recruit support by presenting convincing arguments and evoking various emotions about the candidate, opponents, and policy proposals. In the present paper, we review existing work on what emotions are most prevalent, focusing particularly on anger and enthusiasm. We discuss recent arguments and evidence that a specific social emotion, namely the concept kama muta, plays a role in political advertisements. In vernacular language, kama muta is typically labeled being moved or touched. Seminal video examples from the 2016 U.S. presidential campaigns are known to evoke this emotion. We compare anger and kama muta theoretically and discuss how they can influence voters’ willingness to support a candidate. We then, for the first time, compare kama muta and anger empirically in the same study. Specifically, we showed American participants short political ads from the 2018 U.S. midterm elections that either evoked anger or kama muta and came from either Democratic or Republican candidates. We assessed participants' degree of being angered and moved by the videos and their motivation for three types of political support: ideational, financial and personal. Participants were more angered by the selected anger-evoking videos and more moved by the selected moving videos of the party which they identified with more. They were also more motivated to support the advertised candidate and party in different ways if either emotion was elicited. If an emotion was evoked, its effect on political support was largely independent from the prior support for the party. In other words, elicitation, but not impact, of an emotion is moderated by prior social identification in the context of political advertisement. We discuss limitations of the method and implications of the results for future research and practice.

Reflective Writing on an ESL Writing Course

Research shows that student reflective writing is a valuable window into student learning, particularly student metacognition; however, our knowledge of the challenges of accessing metacognition to inform curriculum design and assessment practices in the ESL (English as a Second Language) context is less robust. This paper reports two qualitative studies of student reflective writing on an ESL writing course within a teacher education programme. The studies investigate how student metacognition manifests itself in reflective papers and how mapping student metacognition can inform evidence-based curriculum design and assessment. The data comes from several iterations of an ESL writing course and is analysed using directed and conventional content analyses. Our results expose a complex relation between metacognition, curriculum design and assessment practices: 1) unless scaffolded by the curriculum design to use precise terminology, students resort to expressing their understanding of the course content in terms of everyday, vernacular language and 2) student reflective writing not only provides a more nuanced picture of their learning than the final course grades but is invaluable for developing scaffolding and assessment practices. Based on our results, we recommend integrating structured reflection as part of the regular curricula to gauge ESL student metacognition and monitor more precisely their uptake of course content.

Performing Toraja rice ritual, communicating biodiversity on YouTube: A study of conservation on rice landrace

The proliferating public interest in conservation can be explored by monitoring what people say and what people do on social media platforms. YouTube is one of the resources for digital conservation studies as the users are allowed to archive and share content. Meanwhile, networks visualization provided by computer software is powerful to preserve vernacular languages since text(s) tagging is one of the main processes in gaining data. The present study aims to answer research questions using a transdisciplinary approach to sociology, ethnobotany, and communication science. Thus, this research enquires; (a) how might conservation of Toraja rice landraces be practiced continuously? (b) what are the current forms of conservation that are developed and accepted as Toraja socio-cultural activities? (c) how do social media platforms, YouTube, for instance, contribute to the conservation efforts in rice landraces? (d) what are the social implications of conservation education through social media? In order to answer the above questions, six different research methods, namely, observations, in-depth interview, mapping distribution of rice landrace varieties in six fields of studies, calculating Index of Cultural Significance on rice accessions for practicing conservation rice landrace. Digital conservation and conservation culturomics were also measured using NodeXL and API for visualizing the graph of YouTube videos network and calculating the frequency of words occurrence according to search string Toraja rice ritual. The outcome from the study indicates the current forms of conservation by cultivating and consuming rice landrace varieties on everyday life and ritual, as well as preserving rice and agriculture images on wood carving motifs, folk song, and folk dance. The digital conservation efforts are demonstrated by archiving and broadcasting rice rituals on YouTube videos. With an increase of frequency on word occurrences by Toraja language on hashtags on YouTube videos, the users were contributing to participatory culture for preserving vernacular language and promoting agricultural innovations in digital conservation ecosystems and environmental communication.

The Students’ Strategies in Online Learning Interaction: Exploring Politeness in Google Classroom during Covid-19 Pandemic

Teacher-student politeness has been well-explored over the years, but mostly in direct or face-to-face communication. This study aims to fill the gap of politeness between students and educators in online learning, specifically in the sessions of one of the staple and most used educational platforms during the Covid-19 pandemic, namely Google Classroom. This study applies qualitative research method by describing the phenomenon of the language. This study observed the interaction of 36 English Literature Department students during their Google Classroom sessions from April to July 2021. The researchers analysed the students’ interaction with their lecturer according to Brown and Levinson’s politeness theory. Five politeness strategies were identified, namely the positive politeness strategies (i.e., greeting, gratitude and address term), negative politeness (i.e., apology) and vernacular language. The gratitude and address term expression conveyed by “Thank you, Mam” is dominantly used by students to minimize threat when giving comments for every instruction created by lecturer. Results of this study showed that the students use politeness strategies to ensure the effectiveness of online learning, yet they also limit their text-based interaction with the short expressions of politeness such as “Hi, mam” or “Yes, mam”. This finding contributes to shedding light on the aspect of politeness in online interaction in Google Classroom and directs future studies to explore politeness in other contexts.