Registration in the Land Book of a River Section

The minor riverbed of the Someș River is identified in the built-up area and the outside of the built-up area of Fărcașa ATU and the Ardusat ATU outside the built-up area, from the Ardusat DJ 193 road bridge, between hm 2725-2855 and between hm 2815-2867, according to GD (Government Decision) 1705/2006. For the first registration work of the Someș minor riverbed, the measurements, their processing and the afferent documentation were made in accordance with the Order of the general director of the National Agency for Cadastre and Real Estate Advertising no. 700/2014, updated in 2020. The purpose of the project refers to the topo-cadastral methods performed for the elaboration of the documentation of first registration in the Land Book of the minor riverbed belonging to the Someș river located within the radius of ATU Ardusat and ATU Fărcașa from Maramureș county. For the acquisition of the necessary data, both field works and office operations for data processing were taken into account, the studied area being 222.7 hectares. Measurements were performed using GNSS technology using the real-time kinematic RTK method. The UAV aerial photogrammetric method was used to obtain a high degree of detail. The drone used was equipped with an RTK module that receives real-time corrections, thus maintaining a high accuracy.

Impacts of COVID-19 on the Real Estate Market in the Czech Republic

The article deals with the description of the impacts of COVID-19 on the real estate market in the Czech Republic. The article focuses on the housing market - sales and rentals of apartments. The article contains graphs that show the development before COVID-19 and during COVID-19. Trends are indicated as the real estate market will develop in the next period. All results published in this article were created using the EVAL software, which the author of the article has been developing since 2007. This software continuously maps real estate advertising within all cities in the Czech Republic.

Creating an image in real estate advertising texts

This article presents some results obtained in the study of the advertising image characteristics in marketing communications (on the example of Russian residential real estate advertising). The study materials present print media advertising and online advertising, as well as construction companies and residential areas websites. To achieve the goal, a survey, analytical, theoretical, systemic, pragmatic methods, as well as methods of continuous sampling of linguistic means, techniques and units from marketing communications texts that create an image of a product, and of semantic interpretation and identification were used. The analysis revealed that brand names, epithets, metaphors and phraseological units are the most productive in creating the image of residential real estate in marketing communications. The concept of social and ethical marketing integrates advertising of real estate marketing products, when the product image goes beyond consumption standards and becomes media itself, creating a new communication.

SETTLEMENT MONITORING OF THE EARTH DAMS BY PERFORMANCE PERIODICAL TOPO-GEODETIC MEASUREMENTS

The paper presents the current way of elaboration of the topographical and cadastral documentation needed in the process of tracking the behavior of hydrotechnical constructions such as earth dam. The studied area is represented by the accumulation of Pârcovaci located in the Deleni territorial administrative unit in Iași county. Using topo-geodetic measurements the magnitude of the vertical displacement of the studied construction were determined. The measurements were performed during the exploitation period of the dam, during 23 series of observations. Thus, there were highlighted the displacements of landmarks located on coping dam, downstream slope and outlet tower. Charts of evolution over time of vertical deformation have been made according to field observation. Also, the suface of the land corresponding to the whole of the accumulation of Pârcovaci was registered at Office of Cadastre and Real Estate Advertising Iași, through first registration documentation. This has made precise spatial delimitation of the set of lands and construction of studied area, and the whole land was recorded in the land book by assigning a unique cadastral number.

Pragmatic Identity in China and the US Real Estate Advertising: Critical Pragmatic Analysis

This research attempts to find out similarities and differences of values through comparison of pragmatic identities constructed in china real estate advertising and that in the US real estate advertising. The study selected 50 Chinese and 50 American electrical real estate advertising.to analyze pragmatic identities constructed in these advertisements and concluded 16 kinds of identities. Both American and Chinese advertisers tend to presuppose consumers’ identity to advertise real estate although explicit linguistic resources regarding identity such as champion are also used to construct identity. Advertisers tend to appeal and provoke consumers’ purchase desire so that they construct different identities according to Maslow’s hierarchy of needs especially belonging (love) and self-realization needs. As regard to differences of identities embodied in Chinese and American real estate advertising, Hofstede’s cultural dimensions are adopted to explain.

Creating the Cartographic Database and Informatization of the Systematic Cadastre Works Process

The main objective of this paper is to correlate the current cartographic database with the old one, in the systematic cadastral works. Implementing a GIS and a geodatabase containing the cartographic database is necessary for identifying the buildings in the systematic cadastral works. In order to obtain the actual mappingdatabase, a Phantom 4 PRO drone was used, with a 20 mp resolution camera. For determining the ground reference points there were used two South S82V GPS receivers with double frequency L1, L2, in base-rover radio mode. The existing cartographic database has been taken over from the Cadastre and Land Registration Office and integratedinto the newly created geodatabase. With a unique GIS database, the process of identifying new buildings with old land data is done in a fast and efficient way. The accuracy of the new cartographic database provides greater security identifications, which can be affected even in the office, especially for those owners who have not submittedthe stage of identifying the land. The exploitation of UAV photogrammetric measurements come in support of specialists carrying out systematic cadastre works, especially in the context of the low price per building imposed by the National Agency of Cadastre and Real Estate Advertising.

Real estate advertising campaigns in the context of natural hazards

PurposeThe purpose of this paper is to examine how advertising is used by real estate companies as an instrument for managing the adverse effects of a catastrophe.Design/methodology/approachThrough a theoretical analysis, types of post-disaster advertising messages were identified. On the basis of the likely variations in post-disaster advertising, a content analysis was conducted of a sample of 4,150 property print advertisements to identify advertising messages related to the earthquake. Finally, the message changes in these earthquake-related advertisements were evaluated and compared with the dimension of time to explore the development of advertising strategies.FindingsThe authors found that 12 types of advertising messages were used by developers in response to the Wenchuan earthquake. The initial advertising strategy was mainly to manage public relations, then the strategy was to reduce or compensate for the increased earthquake risk perceptions of buyers.Practical implicationsThe findings provide valuable references for helping enterprises adopt effective advertising messages and strategies to reduce the negative effects of disasters.Originality/valueThere are only a few studies on advertising campaigns, especially in the real estate industry, that have been conducted in the wake of catastrophes. This study sought to expand upon the scarce findings in this particular field.

Building reputations: a genteel life in trade

This chapter presents a cultural history of the eighteenth- and early nineteenth-century building tradesman in Britain, Ireland and North America, focusing on his social identity and professional class; the textual and visual representations of the building trades in contemporary print culture; degrees of social and professional mobility; and the means by which the builder promoted and self-fashioned as an arbiter of architectural taste. Of particular importance here is how the reputations of tradesman were characterized in social and architectural discourse at a time when concerns were raised about the quality of speculatively built urban domestic architecture (in terms of aesthetics and sound construction); a discourse predicated on the emerging architectural profession and its corresponding demand for authority over all aspects of design and building. Taken together, the themes of this chapter provide the cultural backdrop for an examination of the artisan’s relationship to house design, to interior decoration, and to real estate advertising.

IMAGING AMMAN THROUGH REAL-ESTATE ADVERTISING DISCOURSE

This article investigates the role real-estate advertising discourse of early-twenty-first-century megaprojects in Amman, Jordan, plays in creating an image of the city. It addresses power relations through which real-estate advertising in the city is produced and interpreted, including the power of corporations and the public. The research draws upon major theoretical understandings of discourse, analyses texts and images of advertisements and marketing brochures of three megaprojects designed for the city in the 2000s – The New Downtown of Amman (Abdali), Jordan Gate, and Sanaya Amman, and interprets the city residents’ readings of advertising materials, which were sought through in-person interviews. The article finds that real-estate advertising discourse that promotes recent megaprojects in Amman constructs the city as a competitive regional and global centre. The article infers that advertisement of Amman’s megaprojects hides the real power relations involved in the production of these developments, where the private developers have the greatest agency followed by the agency of state and city officials. The article concludes that although the city inhabitants have the least agency in the generation of megaprojects and advertising discourse surrounding them, they exercise some power as they make sense of the advertisements, sometimes resisting and other times accepting the developers’ preferred reading of these advertisements. In addition to testing the applicability of discourse theories to advertising in Amman, this article helps stimulate critical readings of real-estate advertisements, which can undermine the role advertisement texts and images play in shaping the city’s built environment and its perception.