Em Quem Confiam os Portugueses? A Gestão da Comunicação Governamental na Pandemia Covid-19

Numa situação de emergência sanitária, o grau de cumprimento público das ordens governamentais das autoridades de saúde pode afetar grandemente o curso da pandemia. Partindo do pressuposto que o (in)cumprimento das recomendações das autoridades está diretamente ligado à confiança nas fontes de informação, neste artigo, discutimos o caso concreto da comunicação governamental de Portugal durante o início da segunda vaga da doença. No contexto de uma investigação internacional da rede European Public Relations Education and Research Association Com-Covid, foi aplicado um inquérito online a 460 cidadãos portugueses entre 7 de outubro e 11 de novembro de 2020. Para este trabalho analisamos uma secção do inquérito com questões relativas às fontes de informação que inspiram maior confiança junto da população portuguesa e à opinião dos portugueses sobre a gestão da comunicação do governo. Os inquéritos foram codificados e inseridos no software estatístico SPSS. O estudo concluiu que sobressai uma perceção positiva sobre a comunicação governamental entre os inquiridos, mas que os portugueses consideram os atores do campo da saúde fontes de informação mais confiáveis do que os media ou as autoridades governamentais. Em relação à questão de género, concluiu-se que as mulheres confiam mais no governo e que têm também melhor opinião sobre a comunicação das autoridades. No que concerne à idade, verificou-se serem os jovens quem mais confia nas autoridades e nos media, ao mesmo tempo que são os mais críticos do desempenho do governo na gestão comunicacional da crise. De maneira geral, os inquiridos demonstraram pouca confiança nas redes sociais digitais e nos influenciadores digitais como fonte de informação sobre a covid-19, sendo que quanto maior é o grau académico menor é a confiança dos inquiridos nos influencers e nas redes sociais digitais.

The emergence and development of teaching public relations in the United Arab Emirates: an in-depth look

PurposeThe development of teaching public relations in the United Arab Emirates (UAE) is an important topic to uncover because it is related to and to some extent parallel with the development of the UAE and its vital sectors. The purpose of the study is determine the circumstances of the emergence of teaching public relations in the UAE, to investigate public relations education offered in the UAE universities, to discuss the development of public relations education including challenges and opportunities.Design/methodology/approachThe authors conducted 12 semistructured interviews with public relations educators in the UAE universities to understand the importance, development and current status of public relations and education.FindingsThe finding indicates a lot of developments took place in the establishment of public relations programs and its professionalization within a short time span, but more empirical research is needed to address the issues that have been brought up in the study.Research limitations/implicationsThe current research looked at the undergraduate public relations programs, but the status of graduate programs in communication and public relations needs to be investigated. More research in academic field is needed to discuss how the development of the public relations education influenced the public relations practice in UAE.Originality/valueThere is not much research done specifically on the public relations education in the UAE. The study sheds light on understanding the perspective of public relations educators on public relations programs and provides insights on how public relations education can be integrated to the local context without losing the global perspective.

Fake news y relaciones públicas en América Latina

El fenómeno de las fake news ha sido uno de los temas principales en la edición 2018-2019 del Latin American Communication Monitor, el mayor estudio sobre la profesión de relaciones públicas y comunicación estratégica que lleva adelante la European Public Relations Education and Research Asociation (EUPRERA). A través de un estudio comparativo realizado en los distintos países de la región, se exponen los resultados que caracterizan el desarrollo de la actividad, las estructurasy las principales tendencias desde la visión de los profesionales. Aquí presentamos, con 1.165 respuestas consideradas válidas y dentro de un perfil de públicoobjetivo, los principales resultados vinculados a las fake news en la actividad de relaciones públicas en América Latina. Aunque los profesionales están acompañando las discusiones sobre este fenómeno (más del 60%), apenas el 26% de las organizaciones ha implementado pautas y rutinas formales para enfrentarse con noticias falsas y solamente el 7,2% ha instalado tecnologías y sistemas específicos para identificarlas. Las organizaciones gubernamentales (que dicen ser las más afectadas: 37,2%) y aquellas que ya fueron afectadas por este tipo de prácticas (49,7%) son las que más confían en las competencias individuales de su estructura de comunicación para resolver el problema.

Comparison of Public Relations Education at Undergraduate and Graduate Levels in Turkey and EU Member States

Public relations education in Bulgaria, England, Germany, Spain, and Italy, is considered together with a university that provides public relations education in Turkey. The conditions of undergraduate or graduate admission, objectives, and curricula of Public Relations Education in universities are discussed. Anadolu University in Turkey, St. Sofia in Bulgaria, Kliment Ohridski University, Birmingham City University in the England, Ludwig Maximilian University in Germany, Sevilla University in Spain, and Iulm Milan University in Italy are the subjects of Public Relations training. Finally, the universities were compared and evaluated with an interpretive perspective of their similarities and differences.

Women and Public Relations: A Study on Turkey’s Female PR Experts

As of 1980s, Turkey has been more active in the field of public relations thanks to the accelerating effects of globalization and formalization of public relations education. Female domination has long been the situation in the sector and this leads to the perception that public relations is a woman’s job. Since the literature review shows that there are few studies conducted in Turkey regarding the situation and the importance of women in the field of public relations is not emphasized enough, this study intends to make a current evaluation on the role and the place of Turkish women in the field of public relations. Therefore, female public relations experts and academics have been interviewed with the aim of detecting the place and importance of women in the field of public relations in Turkey. The data collected shows that the reason why there are more women than men in this field is the sexist point of view. Problems in the academic education and job definition of the profession result in the misperception of public relations in Turkey. It is seen that public relations which is associated with womanly behavior is not preferred by men as a profession. Furthermore, the fact that women work more as technicians whereas men work as executives in the sector and salaries are two issues that have come up throughout the study.

FUNGSI DAN PERAN HUMAS DI LEMBAGA PENDIDIKAN

The demand for quality human resources in order to compete in the ASEAN Economic Community or the ASEAN Free Market is a challenge for educational institutions to continuously improve their quality in preparing human resources with good morals and have competitive advantages. The current development of public relations is quite encouraging. Public relations or public relations is no longer an unfamiliar term. The term is indeed quite popular and has become popular in Indonesia and the public relations profession is now becoming a "trend" in society. This is indicated by the increasing number of institutions or companies that place public relations in their organizational structures, including in educational institutions. The purpose of this research is to find out the Function and Role of Public Relations in Educational Institutions. The theory used in this study is the role of public relations according to Dozier & Broom as follows: Expert Prescriber, Communication Facilitator, Problem solving process facilitator, Communication technician. The approach and research method used in this study are qualitative descriptive. In this study, it was determined who became the key informants and informants. If it is related to the main problem of the research, the author determines the purposive technique namely: Principal and Deputy Principal. Based on the explanation of the discussion it can be concluded that the position of public relations in the 3 schools that were used as samples differed. There are others that are doubled by other parts but some have started to have a stand-alone public relations department so that the roles and functions of public relations are different. However, the role and function of public relations is still not in accordance with what it should be. There are still schools that feel it is not important to have public relations. Whereas in other schools, the role of public relations has been little seen even though it is only aimed at just one public such as industry. Keyword: PR Function, Role of PR, Public Relations Education Institution