scholarly journals Analysis of the Digitalization Process in Public Relations Education with Delphi Technique

2021 ◽  
Author(s):  
Murat KOÇYİĞİT ◽  
Büşra KÜÇÜKCİVİL
Keyword(s):  
Public Relations ◽  
Delphi Technique ◽  
Public Relations Education

Web Use in Public Relations Education

2013 ◽  
pp. 223-243
Author(s):  
Sónia Pedro Sebastião
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Teaching Strategy ◽  
Academic Program ◽  
Academic Life ◽  
Web Based ◽  
Technological Tools ◽  
The Subject ◽  
Public Relations Education ◽  
Web Social

The chapter relates several of the difficulties associated with public relations as an academic subject. Bearing these obstacles in mind, a public relations academic program has been defined, along with, a teaching strategy using Web-based social media (blog and Facebook profile) to communicate with students. The main purposes of the research are: to understand how university students see public relations as a subject and to ascertain their attitude toward the importance of using web-based communication tools in the assessment of public relations disciplines. The results have shown that students understand that the use of Web-social media is important to their academic life and to their relationship with the teacher. Nevertheless, it is also admitted that the use of technological tools must be followed by motivation, interest in the subject of public relations, and in general, academic work.

Integrating evidence based practices into public relations education

2013 ◽  
Vol 39 (3) ◽  
pp. 235-237 ◽  
Author(s):  
Karen Freberg ◽  
David Remund ◽  
Kathy Keltner-Previs
Keyword(s):  
Public Relations ◽  
Evidence Based ◽  
Evidence Based Practices ◽  
Public Relations Education
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