Parents’ Awareness on Online Predators: Cyber Grooming Deterrence

The rapid increase of information and communications technology is manifested by its tremendous positive outcomes on the economy, business, and society. However, online application use by adolescents, especially mobile technology, has caused uneasiness among parents owing to cyber grooming incidents. This study reflects on the current cyber grooming situation. Investigating the current state of online grooming and the means through which parents can ensure the online safety of their adolescents from adults offering “candy” or wanting to start a relationship is necessary. Teen behavior related scholars believe that parents play a vital role in building safe environments. We conducted a qualitative study by interviewing 19 parents with children between the ages of 13 and 17 years in an urban setting to determine the level of the parents’ awareness. Interviews were conducted based on five key components, namely, social media, unknown friends, sex education, private chats, and family time. The results present the actual situations of the parents and highlight related challenges as well as adolescents’ ignorance and vulnerability to cyber grooming. Results are mapped to three main determinants of cyber grooming, namely, parental factors, self-efficacy, and self-regulation. We conclude with insights and recommendations for parents, schools, and the government to be vigilant for online predators by increasing awareness of cyber grooming.