scholarly journals Avoiding Online Predators: Proactive Measures Companies Can Take to Protect Their Female Consumers

2015 ◽  
Author(s):  
Alexandra Meneely
Keyword(s):  
Female Consumers ◽  
Proactive Measures ◽  
Online Predators

MAVENSHIP BEHAVIOUR AND TRIAL OF DECORATIVE COSMETIC PRODUCTS BY FEMALE CONSUMERS

2019 ◽  
Vol 2019 ◽  
pp. 669-671
Author(s):  
Zinhle Lindani Dlamini ◽  
◽  
Nobukhosi Dlodlo
Keyword(s):  
Cosmetic Products ◽  
Female Consumers

PERSPEKTIF HALAL DAN SOSIAL MEDIA PADA PEMBELIAN KOSMETIK

2020 ◽  
Vol 3 (1) ◽  
pp. 45-55
Author(s):  
Larassanti Eka Putri ◽  
K. Bagus Wardianto ◽  
Ghia Subagia
Keyword(s):  
Social Media ◽  
Sampling Technique ◽  
Likert Scale ◽  
Quantitative Approach ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Female Consumers ◽  
Simultaneous Testing

ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh kesadaran logo halal dan iklan media sosial Instagram terhadap keputusan pembelian produk kosmetik.  Jenis penelitian yang digunakan adalah explanatory research dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah konsumen wanita yang menggunakan kosmetik Wardah di Bandar Lampung, dengan sampel sebanyak 100 responden. Teknik pengambilan sampel menggunakan purposive sampling. Data dikumpulkan menggunakan kuisioner, dan dianalisis menggunakan analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa kesadaran logo halal, dan iklan media sosial Instagram berpengaruh signifikan secara parsial maupun silmultan terhadap keputusan pembelian kosmetik. Kehalalan dapat menjadi branding yang semakin kuat, jika didukung dengan promosi melalui media sosial, yang mampu menjangkau segmentasi pasar yang lebih luas terhadap produk lokal.   ABSTRACT This study aims to determine the effect of Awareness of the Halal Logo and Instagram Social Media Ads on Wardah Cosmetics Purchasing Decisions. This type of research used in this research is explanatory research with a quantitative approach. The population in this study is female consumers who use Wardah cosmetics in Bandar Lampung. The sampling technique uses purposive sampling with a sample of 100 respondents. The data was obtained from a questionnaire using a Likert scale. The results of this study explain that Awareness of the Halal Logo, and Instagram Social Media Ads significantly influence Wardah Cosmetics Purchasing Decisions. Simultaneous testing results showed that Halal Logo Awareness and Instagram Social Media Ads had a significant effect on Wardah Cosmetics Purchasing Decisions.

The Berlin Process. Bringing the Western Balkan Region Closer to the European Union

Südosteuropa ◽  
2020 ◽  
Vol 68 (1) ◽  
pp. 1-24
Author(s):  
Christina Griessler
Keyword(s):  
European Union ◽  
Eu Enlargement ◽  
The Political ◽  
The European Union ◽  
Western Balkans ◽  
Political Activities ◽  
New Energy ◽  
Western Balkan Region ◽  
Slow Progress ◽  
Proactive Measures

AbstractFor the countries of the Western Balkans, the path to membership in the European Union (EU) has been particularly tortuous. Its slow progress has created frustration among applicant countries. In 2014 Germany, stepping into the political void that had formed, inaugurated what has come to be known as the Berlin Process, an initiative aimed at injecting new energy into the dormant EU enlargement process. The author examines the political activities initiated between 2014 and 2019, analysing the official documentation of the Berlin Process along with publications such as policy papers and media commentaries. She concludes that although meaningful and proactive measures have been taken, such efforts have not been successful in persuading or enabling the Western Balkan states to implement the political and economic reforms required for EU accession.

scholarly journals Selective and “veiled” demarketing from the perspective of black female consumers

2018 ◽  
Vol 25 (87) ◽  
pp. 610-631 ◽  
Author(s):  
Ana Raquel Coelho Rocha ◽  
Leticia Moreira Casotti
Keyword(s):  
Emerging Market ◽  
Black Female ◽  
Narrative Interviews ◽  
Structural Pattern ◽  
Female Consumers ◽  
Marketing Actions

Abstract This study sheds light on the perspective of Black female consumers in regard to certain effects of marketing initiatives adopting the literature on demarketing as a framework. The context examined is their experience with the market of hair beauty and care. Media actions are analyzed along with narrative interviews in order to understand the phenomenon. The findings reveal a dominant structural pattern which perpetuates the marginalized status of Black women’s natural traits. Emerging market initiatives point to movements concerning the visibility of these female consumers, who despite being eager to consume, have their demand discouraged. This suggests that they perceive selective and veiled demarketing as one of the results of marketing actions. The analysis invites for theoretical reflections on demarketing and veiled racism in Brazil.

scholarly journals Patient safety: understanding human error in intensive nursing care

2018 ◽  
Vol 52 (0) ◽  
Author(s):  
Sabrina da Costa Machado Duarte ◽  
Marluci Andrade Conceição Stipp ◽  
Maria Manuela Vila Nova Cardoso ◽  
Andreas Büscher
Keyword(s):  
Intensive Care ◽  
Nursing Care ◽  
Human Error ◽  
Participant Observation ◽  
Quality Care ◽  
Hospital Data ◽  
Nursing Team ◽  
Proactive Measures ◽  
Intensive Care Nursing ◽  
Care Nursing

ABSTRACT Objective: To analyze the active failures and the latent conditions related to errors in intensive nursing care and to discuss the reactive and proactive measures mentioned by the nursing team. Method: Qualitative, descriptive, exploratory study conducted at the Intensive Care Unit of a general hospital. Data were collected through interviews, participant observation and submitted to lexical analysis in the ALCESTE® software and to ethnographic analysis. Results: 36 professionals of the nursing team participated in the study. The analysis originated three lexical classes: Error in intensive care nursing; Active failures and latent conditions related to errors in the intensive care nursing team; Reactive and proactive measures adopted by the nursing team regarding errors in intensive care. Conclusion: Reactive and proactive measures influenced the safety culture, in particular, the recognition of errors by professionals, contributing to their prevention, safety and quality care.

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