Analisis Node dengan Centrality dan Follower Rank pada Twitter

Twitter is used to express about something that happened. In Indonesia since 2012, Twitter has been widely used for campaigns during regional or presidential elections. Apart from positive campaigns, negative campaigns and even black campaigns were carried out via Twitter, and tweets become twitwar. Twitter is a social network, so the data can be analyzed using a social network analysis approach. This research was conducted to analyze which nodes (actors) are influential using the degree, between, and closeness centrality methods, while the follower rank method is used for the analysis of popular actors in "# 4niesKingOfDrama". The data were 8895 nodes with 23257 edges taken from January 1 to February 20, 2020. The results showed that Degree Centrality was 212 with the actor who had the highest influence score was the account @ Bangsul__88 and actor @airin_nz was the actor with the highest popularity value with Follower Rank of 0.98211783. This study found that among the 10 main actors with the highest Degree Centrality values, there were several accounts that were buzzer accounts. The node (Actor) with the highest influence value is not necessarily the node with the highest popularity value.

Voluntary Exposure to Political Fact Checks

For political fact-checking enterprises to be effective, two conditions must be met. Voters must be interested in fact-checks, and the fact-checks must encourage voters to reevaluate their beliefs. Here, we study the former: whether voters are interested in reading fact-checks of political candidates’ statements. We use a simulated campaign environment in which participants’ exposure to fact-checks are voluntary. We find that voters are interested in fact-checking, especially for negative campaigns and personal (versus issue) campaigns. We also find that topics salient to voters are most often fact-checked. Finally, we provide evidence for the operation of a motivated reasoning process, as statements made by less preferred candidates were more deeply scrutinized.

AUDIENCE CULTURE IN THE RECEPTION OF TEXT: BLACK CAMPAIGNS ON ONLINE MEDIA DURING INDONESIA'S 2014 AND 2019 PRESIDENTIAL ELECTIONS

Purpose of the study: This study seeks to explore the influence of culture on audiences' responses to online negative campaigns during Indonesia's 2014 and 2019 presidential elections. It shows that voter behavior is not determined entirely by media messages, as voters' decisions are strongly informed by their cultural and family backgrounds. Methodology: Negative campaign messages conveyed through online mass-media coverage were used as the main object of this study. These messages were analyzed categorically, with a focus on their themes, values, and ideologies. Data inference was made contextually, with a specific focus on cultural context. Main Findings: Mass media audiences' reception of negative campaigns is not homogenous, but influenced by political ideologies, social statuses, cultures, past experiences, and family characteristics. As such, negative campaigns do not influence the perceptions of mass media audiences, but rather reinforces audiences' existing political preferences. This is because Indonesian audiences are not individual (as common among new media audiences), but rather collective. They are divided into specific groups based on their political ideologies and the socio-cultural values that they learn from their families. Applications of this study: The findings can be applied to evaluate the media's effectiveness in constructing public knowledge and shaping public decisions. Novelty/Originality of this study: Although it has long been argued that the media can shape public opinions and decisions, this study shows that it plays a significant role in reinforcing existing political preferences. Audiences use the media to justify values that, owing to their specific family backgrounds and social environments, they have already embraced.

Discussing Facebook Algorithm and Ads in the Context of Political Manipulation and Negative Campaign

Social media tools have not only altered the daily habits of ordinary people but also revolutionized how to reach audiences, compared to old techniques empowered by conventional media. Facebook is an interactive and decentered platform seen capable of altering the definition of media by its features, such as empowering ordinary people to reach their own audiences and to create pages or groups to serve either their commercial purposes or political aims to gather people around. Facebook is also changing the way the advertisement is perceived together with its competitor Google by providing the advertisers with the ability to have a tailored audience. In this chapter, the aim is to analyze the link between Facebook architecture (algorithm and ads) and negative campaigns. It is revealed that not only users' or page owners' motivation, but also Facebook's architecture, can lead the advertisers to run a negative campaign considering the fact that it has clear advantages compared to a positive campaign.