Created by Benozzo Gozzoli, the picturesque setting of the Magi Chapel (Chapel of the Magi) in the chapel of the Palazzo Medici Riccardi (1459–1460, Florence) includes about one hundred and fifty images of people, among which the artist himself is represented. In the Russian literature devoted to this fresco cycle, only one self-portrait of Benozzo is mentioned, which is dressed in a red cap, on which his name is indicated. He is among the escort of the youngest Magus, which mostly consists of the Medici, the unofficial rulers of the city, and their entourage. Meanwhile, on the opposite wall of the chapel, the master has painted himself again twice. This paper analyzes the three self-portraits in terms of the artist’s psychological features, of the growth of his artistic self-consciousness and of their compositional arrangement and the meanings conveyed through such variations