Communication Skill Development for Rural Adolescents through Social Cognitive Intervention

Communication skills are playing an important role in predicting individual’s employability in work place. Youth from the rural area are not equipped with the communication and public speaking skills therefore they are struggling to get into the job market. According to social cognitive theory and Vygotsky’s theory of cognitive development individual’s immediate society and family are the major influencing factors of skill acquisition. Youth from such environmental conditions are requiring skill development trainings. The objective of the current study is to examine the effectiveness of social cognitive intervention on communication skills development among the rural adolescents. 11th grade Students from government school located in rural area of Coimbatore district were selected, totally 50 students participated in this study. Purposive sampling method was used to select the sample. Single group Pre-test, post-test and follow up experimental design was used. The study consists with four phases 1) pre-test phase 2) Intervention phase (social leaning intervention) 3) Post-test phase and 4) follow up Phase. The intervention session was conducted weekly once to the participants in 12 sessions for duration of three months period. Mean, SD, ANOVA, Post hoc tests were used to analyze the data. Results revealed that social learning intervention significantly improved the rural students’ communication skills.