Research on the Relationship between Enterprise Participation and Customer Satisfaction Degree Based on Value Co-Creation

In recent years, most of service-oriented manufacturing enterprises always obtain customer recognition and explore potential customer needs through involving in use and providing services more closely. On the basis of the concept of the introduction of enterprise participation, by reviewing the related literature, enterprise participation was divided into two dimensions--information provider and active participants. This paper mainly focuses on the relationship that enterprise participation in each dimension affects the customer satisfaction degree in each dimension, and builds the concept model of the enterprise participation and the customer satisfaction degree, which provided a new path for enterprises to gain lasting competitive advantages. Finally, we hope that the results will lay the theoretical foundation for China's service-oriented manufacturing enterprise service innovation.

The Research of Data Mining Technology in Customer Relationship Management

Customer relationship management (CRM) focuses on the customer and also aims to reestablish the organizational structure, optimize the business procedure as well as carry out the research upon the customer so as to enhance the customer satisfaction degree and improve the efficiency and profit of the enterprise. The technology of data mining has provided the powerful technical support for the CRM. This paper will make an analysis on the thinking of CRM, the procedure of data mining as well as the application of data mining to the CRM.

A QFD-Based Mathematical Model for New Product Development Considering the Target Market Segment

Responding to customer needs is important for business success. Quality function deployment provides systematic procedures for converting customer needs into technical requirements to ensure maximum customer satisfaction. The existing literature mainly focuses on the achievement of maximum customer satisfaction under a budgetary limit via mathematical models. The market goal of the new product for the target market segment is usually ignored. In this study, the proposed approach thus considers the target customer satisfaction degree for the target market segment in the model by formulating the overall customer satisfaction as a function of the quality level. In addition, the proposed approach emphasizes the cost-effectiveness concept in the design stage via the achievement of the target customer satisfaction degree using the minimal total cost. A numerical example is used to demonstrate the applicability of the proposed approach and its characteristics are discussed.

Evaluation Theory and Application of Logistics Enterprise Customer Satisfaction Degree

Customer satisfaction is the source of power for enterprise sustainable development. This thesis constructs customer satisfaction degree evaluation index system of logistics enterprise, and uses a fuzzy algorithm to establish customer satisfaction degree evaluation model of logistics enterprise, and then a case study is given, the result basically tallies with enterprise actual condition, supplies theoretical basis for enterprise’s further development and rectification.

New Voltage Sag Frequency Evaluation Method Considering the Satisfaction Degree of Sensitive Customer

To meet power customers’ satisfaction is the essential responsibilities of utilities. Considering the property of customer’s satisfaction degree, an analytical interval assessment method of voltage sag is proposed. The customer satisfaction degree is presented by interval number corresponding to the voltage tolerance for the tested equipment installed at the customer side. Based on the determination function derived from the relationship between the voltage magnitude and the length of fault line in the power system, critical fault positions are determined through analytical iterative algorithm. By the variation of satisfaction degree within a given interval, the interval sag frequency is calculated. Moreover, the quantitative sag frequency is determined by the help of the interval sag frequency. The proposed method is applied to a five-bus system and IEEE 30-bus testing system. The simulation results comparing with existing methods have shown that this method is credible and suitable for the practical engineering application.

LAHP-Based Theory of Building e-Commerce Customer Satisfaction Degree Index System

According to the development of electronic commerce, this paper analyzed the case of online shopping e-commerce customer satisfaction factors. Also based on AHP not only established a customer satisfaction evaluation index system, and rank the factors that influenced the indicators, and finally to propose a solution.