The Research on Mobile TV Customer Satisfaction Degree Based on Rough Set

2015 ◽  
Author(s):  
Zhengli Liang ◽  
Jian Wu ◽  
Keyao Yu
Keyword(s):  
Customer Satisfaction ◽  
Rough Set ◽  
Mobile Tv ◽  
Satisfaction Degree ◽  
Customer Satisfaction Degree

LAHP-Based Theory of Building e-Commerce Customer Satisfaction Degree Index System

2011 ◽  
Vol 109 ◽  
pp. 641-645 ◽  
Author(s):  
Chun Mei Jia ◽  
Ling Hong Yu
Keyword(s):  
Customer Satisfaction ◽  
Electronic Commerce ◽  
Index System ◽  
Online Shopping ◽  
Evaluation Index System ◽  
Evaluation Index ◽  
Satisfaction Degree ◽  
Customer Satisfaction Evaluation ◽  
Satisfaction Evaluation ◽  
Customer Satisfaction Degree

According to the development of electronic commerce, this paper analyzed the case of online shopping e-commerce customer satisfaction factors. Also based on AHP not only established a customer satisfaction evaluation index system, and rank the factors that influenced the indicators, and finally to propose a solution.

Evaluation Theory and Application of Logistics Enterprise Customer Satisfaction Degree

2013 ◽  
Vol 664 ◽  
pp. 1155-1160 ◽  
Author(s):  
Xue Lian Liu
Keyword(s):  
Customer Satisfaction ◽  
Evaluation Model ◽  
Evaluation Index System ◽  
Actual Condition ◽  
Evaluation Theory ◽  
Logistics Enterprise ◽  
Satisfaction Degree ◽  
Further Development ◽  
Customer Satisfaction Degree

Customer satisfaction is the source of power for enterprise sustainable development. This thesis constructs customer satisfaction degree evaluation index system of logistics enterprise, and uses a fuzzy algorithm to establish customer satisfaction degree evaluation model of logistics enterprise, and then a case study is given, the result basically tallies with enterprise actual condition, supplies theoretical basis for enterprise’s further development and rectification.

The Research of Data Mining Technology in Customer Relationship Management

2014 ◽  
Vol 945-949 ◽  
pp. 3360-3363
Author(s):  
Tian Song ◽  
Guang Jian Chen ◽  
Yu Mei Luo
Keyword(s):  
Data Mining ◽  
Customer Satisfaction ◽  
Organizational Structure ◽  
Customer Relationship Management ◽  
Relationship Management ◽  
Technical Support ◽  
Customer Relationship ◽  
Mining Technology ◽  
Satisfaction Degree ◽  
Customer Satisfaction Degree

Customer relationship management (CRM) focuses on the customer and also aims to reestablish the organizational structure, optimize the business procedure as well as carry out the research upon the customer so as to enhance the customer satisfaction degree and improve the efficiency and profit of the enterprise. The technology of data mining has provided the powerful technical support for the CRM. This paper will make an analysis on the thinking of CRM, the procedure of data mining as well as the application of data mining to the CRM.

Research on the Relationship between Enterprise Participation and Customer Satisfaction Degree Based on Value Co-Creation

2014 ◽  
Vol 687-691 ◽  
pp. 4454-4457
Author(s):  
Nan Jiang ◽  
Song Zheng Zhao ◽  
Nan Wu
Keyword(s):  
Customer Satisfaction ◽  
Theoretical Foundation ◽  
Two Dimensions ◽  
Competitive Advantages ◽  
Manufacturing Enterprises ◽  
Concept Model ◽  
Satisfaction Degree ◽  
Service Oriented ◽  
The Relationship ◽  
Customer Satisfaction Degree

In recent years, most of service-oriented manufacturing enterprises always obtain customer recognition and explore potential customer needs through involving in use and providing services more closely. On the basis of the concept of the introduction of enterprise participation, by reviewing the related literature, enterprise participation was divided into two dimensions--information provider and active participants. This paper mainly focuses on the relationship that enterprise participation in each dimension affects the customer satisfaction degree in each dimension, and builds the concept model of the enterprise participation and the customer satisfaction degree, which provided a new path for enterprises to gain lasting competitive advantages. Finally, we hope that the results will lay the theoretical foundation for China's service-oriented manufacturing enterprise service innovation.

scholarly journals A QFD-Based Mathematical Model for New Product Development Considering the Target Market Segment

2014 ◽  
Vol 2014 ◽  
pp. 1-10
Author(s):  
Liang-Hsuan Chen ◽  
Cheng-Nien Chen
Keyword(s):  
Customer Satisfaction ◽  
New Product Development ◽  
New Product ◽  
Design Stage ◽  
Target Market ◽  
Market Segment ◽  
Customer Needs ◽  
Satisfaction Degree ◽  
Technical Requirements ◽  
Customer Satisfaction Degree

Responding to customer needs is important for business success. Quality function deployment provides systematic procedures for converting customer needs into technical requirements to ensure maximum customer satisfaction. The existing literature mainly focuses on the achievement of maximum customer satisfaction under a budgetary limit via mathematical models. The market goal of the new product for the target market segment is usually ignored. In this study, the proposed approach thus considers the target customer satisfaction degree for the target market segment in the model by formulating the overall customer satisfaction as a function of the quality level. In addition, the proposed approach emphasizes the cost-effectiveness concept in the design stage via the achievement of the target customer satisfaction degree using the minimal total cost. A numerical example is used to demonstrate the applicability of the proposed approach and its characteristics are discussed.

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