Pengaruh Gambar dan Profil Instagram Terasrumahmu terhadap Kesadaran Merek

Penelitian ini bertujuan untuk menganalisis hubungan antara kualitas Instagram dengan kesadaran merek. Terdapat dua dimensi dalam kualitas Instagram yakni kualitas konten pesan dan kredibilitas endorser. Penelitian ini menguji Model Pemindahan Makna. Metode penelitian ini menggunakan eksplanatif kuantitatif dengan teknik pengumpulan data survei. Sampel yang digunakan oleh peneliti berjumlah 201 responden yang berasal dari pengunjung café English Ivy Coffee. Hasil penelitian ini menunjukkan jika Terasrumahmu telah berhasil melakukan komunikasi pemasaran melalui Instagram. Kualitas konten pesan memiliki hubungan paling kuat dengan kesadaran merek di mana kualitas konten pesan memiliki korelasi 0,614 sedangkan kredibilitas endorser 0,557. Hasil ini menunjukkan terdapat hubungan positif dan signifikan antara kualitas Instagram dengan kesadaran merek di kalangan pengguna Instagram Terasrumahmu di kafe English Ivy Coffee. Karakteristik konsumen seperti usia dan jenis kelamin juga perlu diperhatikan di mana usia memiliki korelasi 0,737 sedangkan jenis kelamin laki-laki 0,755 dan jenis kelamin perempuan 0,615 yang berarti aspek karakteristik konsumen laki-laki memberi pengaruh paling kuat pada hubungan antara kualitas Instagram dengan kesadaran merek. Kontribusi penelitian ini berupa perlunya penambahan variabel ketajaman warna foto dan profil yang informatif sehingga responden mampu mengenali dan mengingat produk agar top of mind.

Bacterial spot and blight diseases of ornamental plants caused by different Xanthomonas species in Turkey

Putative strains belonging to Xanthomonas spp. causing leaf spot and blight diseases on geranium (Pelargonium peltatum and P. hortorum), begonia (Begonia × tuberhybrida), anthurium (Anthurium andraeanum), Chinese hibiscus (Hibiscus rosa-sinensis), and English ivy (Hedera helix) growing in Turkey were isolated. All bacterial strains were classified as Gram-negative, oxidase negative, catalase, levan and starch hydrolysis positive, with hypersensitive reaction positive on tobacco and pathogenic to host plants. Identification of these strains was further confirmed by serological method using ELISA kits, conventional PCR, carbon utilisation, and FAME. Results of the identification showed that 28, 24, 10, 2, and 1 strains were identified as X. axonopodis pv. begoniae, X. hortorum pv. pelargonii, X. axonopodis pv. dieffenbachiae, X. hortorum pv. hederae, and Xanthomonas sp., respectively. This is the first report of X. hortorum pv. hederae on English ivy in Turkey.

English Ivy (Hedera helix): Identification and Control of Diseases in Commercial Greenhouse Production and in Landscapes

English ivy has grown in popularity over the last few years as both an indoor and outdoor ornamental vining plant. While English ivy is very disease resistant, there are a few major diseases that will cause economic loss in production and landscape plantings. This 6-page document will assist residential or commercial property owners in identifying various English ivy diseases. Written by David J. Norman and G. Shad Ali and published by the UF/IFAS Plant Pathology Department, August 2018. http://edis.ifas.ufl.edu/pp339

ANALISIS KUALITAS PELAYANAN DALAM MENCIPTAKAN KEPUASAN KONSUMEN DI ENGLISH IVY COFFEE JOGJA

Customer satisfaction is the level of conformity between the desired product and / or service with the received reality. The degree of conformity is the result of the assessment conducted by the guests based on their knowledge and experience. Customer satisfaction is determined by the quality of service desired so that quality assurance becomes a top priority and makes the benchmark of the company's competitive advantage. This article will be discussed about, how the effort of applying service quality in creating customer satisfaction in English Ivy Coffee Jogja. This article recommends that although only in the narrow sense of hospitality, the theory is actually applied in the field. In terms of service, English Ivy Coffee Jogja uses self service, the servants at English Ivy emphasize the memorization of customer names, so that the customers will be honored because the name is the best one has, and the servants in English Ivy realize it . Through the things that are considered trivial, memorizing the name of a person becomes a powerful weapon to increase customer satisfaction.

Nanospherical arabinogalactan proteins are a key component of the high-strength adhesive secreted by English ivy

Over 130 y have passed since Charles Darwin first discovered that the adventitious roots of English ivy (Hedera helix) exude a yellowish mucilage that promotes the capacity of this plant to climb vertical surfaces. Unfortunately, little progress has been made in elucidating the adhesion mechanisms underlying this high-strength adhesive. In the previous studies, spherical nanoparticles were observed in the viscous exudate. Here we show that these nanoparticles are predominantly composed of arabinogalactan proteins (AGPs), a superfamily of hydroxyproline-rich glycoproteins present in the extracellular spaces of plant cells. The spheroidal shape of the AGP-rich ivy nanoparticles results in a low viscosity of the ivy adhesive, and thus a favorable wetting behavior on the surface of substrates. Meanwhile, calcium-driven electrostatic interactions among carboxyl groups of the AGPs and the pectic acids give rise to the cross-linking of the exuded adhesive substances, favor subsequent curing (hardening) via formation of an adhesive film, and eventually promote the generation of mechanical interlocking between the adventitious roots of English ivy and the surface of substrates. Inspired by these molecular events, a reconstructed ivy-mimetic adhesive composite was developed by integrating purified AGP-rich ivy nanoparticles with pectic polysaccharides and calcium ions. Information gained from the subsequent tensile tests, in turn, substantiated the proposed adhesion mechanisms underlying the ivy-derived adhesive. Given that AGPs and pectic polysaccharides are also observed in bioadhesives exuded by other climbing plants, the adhesion mechanisms revealed by English ivy may forward the progress toward understanding the general principles underlying diverse botanic adhesives.