Artificial Intelligence Disruption in Public Relations: A Blessing or A Challenge?

Artificial intelligence is bringing to the forefront of public relations functions new challenges as well as opportunity to achieve efficiency in communication with stakeholders. As shown in recent works, the acceptance and usage of artificial intelligence technologies by organization can help in measuring the return on investment of public relations efforts and ascertain congruency between organizational goals and objectives. This essay based on reflections and an interview with an experience public relations practitioner. The essay end by showing that artificial intelligence technology is here to stay. Therefore, public relations practitioners need to be adept of the technologies in order to increase the effectiveness of public relations functions.

Newspaper Advertising for Public Relations Practitioners during the Malaya Era 1957-1963

The very first recruitment for a public relations practitioner in Malaysia was encountered in 1948 and was advertised by the federal government of the British Colony in Malaya. This paper examines the subsequent advertisements after Malaya sought independence from the British colonial government. A total of eleven recruitment advertisements were found before the formation of Malaysia on the 16th September 1963. This paper outlines the advertisers, the titles of positions, as well as their qualifications and duties. The results show that the job requirement mainly came from the federal and local governments. Generally, the duties were related to information services and some specific responsibilities.

Tackling the New Rules for Social Media and Measurement: Critical Book Review

This is a critical review of two books: The new rules of marketing and public relations (3rd ed.) (John Wiley & Sons, Inc., 318 pages) and Measure what matters: Online tools for understanding customers, social media, engagement and key relationships (John Wiley & Sons, Inc., 222 pages). The first book provides excellent advice on social media tactics and strategies. The latter expresses the importance of measurement and demonstrates how to effectively complete this task across a variety of platforms. The reviewer examines how the advice of both authors is beneficial to the daily role of the public relations practitioner.