Sustainable Event Planning: An Exploration of University Conference Centers

The use of conference services on university campuses has grown in recent years. Focusing on three university conference centers in Southern California in the United States, this study explores innovative practices, tools, and strategies that sales and marketing teams can use to attract potential clients to campus facilities. A Delphi method with a panel of eight sales and marketing experts from three university conference centers was used to examine tools and strategies used by university conference centers. The findings reveal that email marketing, tradeshows, and social media are effective marketing tools to show that universities are an economical option for meeting planners, providing meeting attendees with the college atmosphere that they would not receive at a hotel. Detailed implications of results are discussed.

The Effect of Ownership Structure and Leverage Towards Dividend Policy and Corporate Values

This research aims to examine and analyze the effect of Destination Branding on Destination Image. Testing and analyzing the effect of destination branding on destination selection and destination image on destination selection. Meeting planners who live in Jakarta and Bali destination. This research used an explanatory research with simple random sampling technique. Data collection techniques were carried out with questionnaires that distributed to 165 respondents Meeting Planners who lived in Jakarta and Bali. The data analysis used in the study is General Structured Component Analysis (GSCA). The results of this study indicate that the GSCA analysis results have shown that Destination Branding has no significant effect on the Destination Image, with a path coefficient of 0.545 with a value (p-value 0.272> 0.005). The results of the GSCA analysis have proven that Destination Branding has a significant effect on destination selection with a path coefficient of 0.266 and a p-value <0.001. The results of the GSCA analysis have shown that destination image has a significant positive effect on Destination Selection with a path coefficient of 0.299 with a p-value of <0.001.

Meeting Planners: Views of Corporate Social Responsibility Practices and Motivations Across Two Continents

Interpretation of, and commitment to, Corporate Social Responsibility (CSR) differs from country to country, resulting in variances in implementation. It is theorised that these variances originate from organisational and cultural context. There is limited research dedicated to contextual variances of CSR in the meetings industry. As such, the objective of this paper is twofold: first, to understand whether Meeting Planners in America and Western Europe differ in their current and future motives for engaging with CSR. Second, to establish whether the differences in motivation are influenced by their conceptual understanding of CSR or the wider socio-economic and political. The authors analysed over one thousand self-reporting questionnaires from Meeting Planners across the two continents. Results were analysed using un-related t-tests in order to establish if the two groups differ in their underlying motives to engage with CSR. An exploratory factor analysis was used to determine how Meeting Planners conceptualised CSR across the two continents. Results suggests similar strategic motives to engage in CSR. European Meeting Planners identify egoistic motives to engage in CSR. In contrast to America, CSR practice in Europe will change in the future as value-driven motives become prevalent. The paper provides evidence of context as a defining factor in CSR, where ubiquitous constructs of CSR cannot be easily applied to Meeting Planners. The findings demonstrate the incongruent nature of CSR practice. The results advance the application of CSR to Meeting Planner’s practice in both America and Western Europe, re-igniting the definitional debate of CSR within the meetings industry.

Internal Branding: Role of a Co-Created Corporate Event Message

To improve the effectiveness of corporate events, organizational leaders and meeting planners are increasingly looking for new approaches to involve attendees in active participation and cocreation of desired outcomes. The aim of this study was to examine how a co-created message delivered during the corporate event served the role of effective internal brand communication. Signaling theory and service-dominant logic were the foundation for the research framework, supporting the argument that if value was co-created during the corporate event, it positively influences the goals established by event organizers. Research was conducted using online selfadministered questionnaires collected from 235 employees of a US-based hotel chain, attendees of the annual corporate event. Results revealed that when a strong corporate message was evaluated as co-creation it positively affected attendees’ internal word-of-mouth (iWOM) intention and perceptions of the brand’s competitive service advantage. Message strength was influenced by attendees’ views of leadership authenticity. Repeat event attendees’ message evaluation was affected by leadership authenticity continuity, while first-time attendees’ evaluation was influenced by leadership authenticity uniqueness. The study introduced and tested a novel framework focused on the effectiveness of event messaging based on co-created value appraisal. It is one of the first studies to focus on annual corporate events as an effective tool for co-created corporate communication. Managers should strategically utilize corporate event messaging delivered by authentic leaders to empower employees as ambassadors of the brand and focus on the importance of message strength to co-create value between the organization and employees.

THE DEVELOPMENT OF MARKETING IN TOURISM INDUSTRY

The purpose of this paper is how the marketing development and changing the tourism industry in the world.Tourism marketing is the business discipline of attracting visitors to a specific location. Hotels, cities, states, consumer attractions, convention centers and other sites and locations associated with consumer and business travel all apply basic marketing strategies to specific techniques designed to increase visits.In the tourism industry, marketing includes determining the unique selling benefit or benefits one area has over its competition. A destination might offer people looking to combine business and pleasure ease of travel to and from the area, ample convention halls and hotels, interesting nightlife, and activities for adult partners and children.The tourism marketing uses a wide variety of communications strategies and techniques to promote areas and destinations. A convention center might purchase advertisements in trade magazines for meeting planners and send direct mail materials to corporations that hold events. They might place ads in tennis or golf magazines to attract those consumers. The tourism destinations build websites and place ads in consumer publications read by their target customers. Chambers of commerce are involved in promoting their areas generally and the businesses within their areas specifically. This often includes offering potential visitors packets filled with brochures, discount coupons and other materials.