nonconscious goal pursuit
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2018 ◽  
Vol 46 (2) ◽  
pp. 307-329 ◽  
Author(s):  
Juliano Laran ◽  
Chris Janiszewski ◽  
Anthony Salerno

Abstract A person can use a variety of strategies to sustain the pursuit of a conscious goal (e.g., deliberate on the goal, monitor goal progress, increase goal commitment). However, less is known about how to sustain the pursuit of a nonconscious goal, a reality that is reflected in the common finding that nonconscious goal pursuit typically persists for only one choice episode. This research investigates two factors that help sustain the pursuit of a nonconscious goal: increasing the level of goal activation prior to goal pursuit and limiting the extent of goal deactivation after a goal-consistent behavior. When one of these two factors is present, nonconscious goal pursuit is sustained, as evidenced by a longer sequence of goal-consistent choices. Five studies compare and contrast strategies for sustaining conscious and nonconscious goal pursuit and provide insight into how the goal system manages the pursuit of a nonconscious goal. In addition, the findings inform when a consumer is more or less likely to pursue opposing goals across sequential choices (e.g., being virtuous after being indulgent).


2014 ◽  
Vol 37 (2) ◽  
pp. 146-147 ◽  
Author(s):  
Aaron C. Kay ◽  
John T. Jost

AbstractRecognizing that there is a multiplicity of motives – and that the accessibility and strength of each one varies chronically and temporarily – is essential if motivational scientists are to achieve genuine theoretical and empirical integration. We agree that system justification is a case of nonconscious goal pursuit and discuss implications of the fact that it conflicts with many other psychological goals.


2014 ◽  
Author(s):  
Ana Paulina Gantman ◽  
Gabriele Oettingen ◽  
Peter M. Gollwitzer

2011 ◽  
Vol 29 (4) ◽  
pp. 430-444 ◽  
Author(s):  
Rémi L. Capa ◽  
Axel Cleeremans ◽  
Gaëlle M. Bustin ◽  
Cédric A. Bouquet ◽  
Michel Hansenne

2011 ◽  
Author(s):  
Katherine R. Gamble ◽  
Lauren C. Westbay ◽  
James H. Howard ◽  
Darlene V. Howard

2010 ◽  
Vol 28 (5) ◽  
pp. 569-588 ◽  
Author(s):  
Tanya L. Chartrand ◽  
Clara Michelle Cheng ◽  
Amy N. Dalton ◽  
Abraham Tesser

2009 ◽  
Vol 27 (1) ◽  
pp. 20-36 ◽  
Author(s):  
Ran R. Hassin ◽  
John A. Bargh ◽  
Shira Zimerman

2008 ◽  
Vol 26 (5) ◽  
pp. 555-577 ◽  
Author(s):  
Henk Aarts ◽  
Ruud Custers ◽  
Martijn Veltkamp

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