The Effect of Verbal Anchoring on the Processing of Advertising Pictorial Metaphors

Although investigating metaphors in advertising is gaining in popularity, there are still certain unresolved arguments, such as the interaction between elements of different modalities. This study, composed of three behavioral experiments, aims to identify how verbal anchoring (literal anchoring, metaphor anchoring and unrelated anchoring) influences the processing of pictorial metaphors in advertising, by observing the cognitive and affective indicators, advertising comprehension and advertising likeability. The results showed 1) that metaphors in pictorial modality were recognized more quickly than those in verbal modality, 2) that verbal anchoring facilitated participants ’ comprehending and appreciating of pictorial metaphors and 3) that literally-anchored metaphors with a moderate level of novelty yielded the most favorable cognitive responses. The study not only enriches the existing theoretical framework of multimodal metaphors in advertising, but also proposes an optimal match between pictorial metaphors and verbal elements, for advertisers and manufacturers to design effective multimodal advertisements.

Deformable Microgel for Enhanced Oil Recovery in High-Temperature and Ultrahigh-Salinity Reservoirs: How to Design the Particle Size of Microgel to Achieve Its Optimal Match with Pore Throat of Porous Media

Summary Conformance control treatment in high-temperature and ultrahigh-salinity reservoirs for easing water/gas channeling through high-permeability zones has been a great challenge. In this work, we propose a deformable microgel that can be used at more than 373.15 K and ultrahigh-salinity conditions (total dissolved solids > 200 kg/m3, Ca2+ + Mg2+ > 10 kg/m3) and present a method for choosing the suitable particle size of the microgel to achieve an optimal match with the pore throat of the core. First, the particle size distribution of the microgel was analyzed to decide d50, d10, and d90 (diameter when cumulative frequency is 50, 10, and 90%, respectively). Coreflooding experiments were conducted under different permeability conditions from 20 to 900 md to investigate the migration and plugging patterns of the microgel by analyzing and fitting injection pressure curves together with the change in the morphology of the produced microgel analyzed by a microscope. The migration and plugging patterns were divided into three patterns: complete plugging; plugging—passing through in a deformation or broken state—deep migration; and inefficient plugging—smoothly passing through—stable flow. The second pattern can be further divided into three subpatterns as strong plugging, general plugging, and weak plugging. Finally, on the basis of five patterns, we build a quantitative matching relation between the particle size distribution of microgel and the pore-throat size of cores by defining three matching coefficients a = d10/d, ß = d50/d, γ = d90/d (d is the average pore-throat diameter). The effectiveness of this quantitative matching relation was verified by evaluating the plugging ability (residual resistance factor) in a post-waterflooding process after the injection of 1.5 pore volume (PV) of microgel. For a strong permeability heterogeneity, the strong plugging is believed to be the expected pattern. The particles size and the pore-throat size should meet the following relationship: 1 < a < 2, 2 < ß < 4, 4 < γ < 6. In this scenario, the deformable microgel particles could achieve both an effective plugging and a deep migration. The quantitative matching relation with multiple matching coefficients determined based on the particle size distribution might help to choose suitable particles more precisely in comparison to the method based on one matching coefficient (mostly, the ratio of the average diameter of particles to the average pore-throat diameter). In addition, the method itself to build a quantitative matching relation according to particle size distribution can be used for designing different particle-type conformance control agents for profile control and water shutoff treatment in field applications.

Video-based Stained Glass

This paper presents a method to generate stained-glass animation from video inputs. The method initially segments an input video volume into several regions considered as fragments of glass by mean-shift segmentation. However, the segmentation predominantly results in over-segmentation, causing several tiny segments in a highly textured area. In practice, assembling significantly tiny or large glass fragments is avoided to ensure architectural stability in stained glass manufacturing. Therefore, we use low-frequency components in the segmentation to prevent over-segmentation and subdivide segmented regions that are oversized. The subdividing must be coherent between adjacent frames to prevent temporal artefacts, such as flickering and the shower door effect. To temporally subdivide regions coherently, we obtain a panoramic image from the segmented regions in input frames, subdivide it using a weighted Voronoi diagram, and thereafter project the subdivided regions onto the input frames. To render stained glass fragment for each coherent region, we determine the optimal match glass fragment for the region from a dataset consisting of real stained-glass fragment images and transfer its color and texture to the region. Finally, applying lead came at the boundary of the regions in each frame yields temporally coherent stained-glass animation.

Match of Negative Stiffness and Viscous Damping in a Passive Damper for Cable Vibration Control

Match of negative stiffness and viscous damping in a passive negative stiffness damper (NSD) is studied for the vibration control of stay cables in this paper. At first, a discrete model of the stay cable with an NSD attached perpendicularly near the support is established. Under sinusoidal excitations, forced responses of the system are derived theoretically, which results in an asymptotic form for the additional modal damping ratios. Then, experimental results are presented to verify the discrete model and the corresponding theoretical derivations. Subsequently, numerical analysis is performed further to show the optimal match of negative stiffness and viscous damping, which is a function of the attachment location. The energy dissipated by the NSD and the cable energy are analyzed, thereby demonstrating the change trend of the additional modal damping ratios. Moreover, the energy distribution along the cable is investigated to reveal the effect of the negative stiffness and viscous damping. This study demonstrates the control mechanism of negative stiffness and viscous damping in the passive damper and is of practical significance for designing the optimal match of the damper parameters for cable vibration control.