What Makes Creative Teams Tick? Cohesion, Engagement, and Performance Across Creativity Tasks: A Three-Wave Study

The present study examines the mediational role of collective engagement in the relationship between team cohesion and team creative performance. A reciprocal process was expected to unfold across creativity task episodes: (a) team cohesion leads to collective task engagement, which in turn has a positive effect on team creative performance (perceived team performance and independently rated creativity), and (b) perceived team creative performance predicts the development of future team cohesion. The study relied on a longitudinal three-wave research design through an organizational simulation exercise, in which 118 project teams (605 individuals) were charged with three creativity tasks. This study advances collective task engagement as an important mediational process explaining team performance in creative activities.

Development of marketing and retail simulators for Business games

This study examined the development of the model (prototype) of an educational simulator of marketing in the retail area. The study is exploratory and applied nature, and through a qualitative approach seeks to increase the level of credibility of the model proposed. At first, we carried out a literature review of Organizational Simulation, and then showed the characteristics of three educational simulators of marketing and / or retail available. After this step, we elaborated the conceptual modeling of the simulator and prepared of supporting materials. The results demonstrated the importance of this process to reach a certain level of credibility and approximation to the reality. As a contribution, the study provided the elaboration of an educational tool to be used by students and researchers in the teaching-learning and applied research environments, as well as the training and development of marketing and management professionals.