Mobile vs desktop user search behaviours of the 1300K site, a Korean shopping search engine

Purpose This study aims to investigate and compare mobile and desktop user search behaviours of the 1300K site, a Korean shopping search engine, by using transaction log analysis. Design/methodology/approach Transaction logs of 1300K site were collected over a three months’ period, from 1 January to 31 March 2018. The data set of this study consists of 1,149,690 desktop queries, 2,346,938 mobile queries, 2,481,747 desktop browsing activities and 2,550,309 mobile browsing activities. This study quantitatively analyses transaction log of 1300K site. Findings The results of this study show that mobile usage is higher than desktop usage: there are more mobile sessions than desktop sessions and the number of mobile queries is more than double of desktop queries. Overall, mobile query search behaviours are more simple, targeted and focused than desktop query search behaviours. Also, mobile browsing behaviours are more simple and passive than desktop browsing behaviours. However, mobile click behaviours are more active than desktop click behaviours. Originality/value To the best of the authors’ knowledge, this study appears to be the first of its type in Korea that compared search behaviours of a large number of users on desktop computers and mobile phones. To identify various characteristics of user search behaviours, this study analyses users’ directory browsing behaviour and click behaviour as well as query search behaviour. The results of this study can be implemented to address the effective improvement and development of search services and interfaces for different devices.

A Closer Look at Consumer Conformity in Industry 4.0: Purchase Intention Redefined

This research is based on the observations of the five major phenomena. The first is the digital world that has given impacts on the social behavior of people. The more opened the people to information, the easier for them to absorb information from external sources and become influenced (Afonasova et al., 2019; Joireman & Durante, 2016; Kurniasih, 2019). Second, the dynamic world of fashion is unpredictable. The latest fashion trend is primarily affected by the taste of market. The trend can come from all sources, such as TV shows, dramas, actors, actresses and games (AlGeddawy, Abbas, & ElMaraghy, 2014; Eastman, Iyer, & Thomas, 2013; Khan et al., 2015; Knight & Kim, 2007). Figure 1.6, 1.7 and 1.8 shows the ongoing process of fashion segment development in Indonesia projected by the Global Consumer Survey by 2024. The analyst opinion is as follow 'In the Fashion segment, the global online share of revenues already reached 20% in 2018, but the segment's growth will continue in the next years, driven by East and Southeast Asia regions with their growing middle class and lagging offline shopping infrastructure. One of the leading trends is the direct integration of shopping functionality into the content display on social media, enabling high-speed, "inspire and sell" customer conversion (e.g., Instagram Checkout). The audience is increasingly shifting from desktop to mobile, and improving the mobile browsing and checkout experience is becoming crucial.' (Fashion - Indonesia Statistica Market Forecast, 2020). The analyst' prediction matches the global consumer trend that solidifies the importance of this dissertation. As the biggest market share among fashion products, this research focuses on the fashion apparel, known as clothing in general. Keywords: Consumer Conformity; Social Ties; Social Comparison; Image Related Concerns; Purchase Intention

Ethics perspective and regulation of plagiarism in Higher Education

Plagiarism is no longer a mere issue, but it is a global fact that this disease has attacked higher education, and regarding ethics, immoral and irresponsible academics has shaken the world of education. Plagiarism has become a systematic virus that must be tackled from the root of the problem. Plagiarism is the responsibility of higher education with the government in which the Indonesian government of higher education has already established its legislation on plagiarism and colleges elaborate on it in their respective academic rules. The prevention of plagiarism begins with building a winning, honest, anti-plagiarism, and responsible mentality. It also provides a plagiarism prevention system manual (manual regulation and regulation through editorial team, plagiarism law socialization, honest and responsible culture building), as well as the use of anti-plagiarism software in college and internet and mobile browsing. Plagiarism at a high altitude can kill the creativity and wealth of thinking of pouring new ideas into work. Students who do plagiarism means to have shut down their intellectual honesty in their work. While systems that allow plagiarism to occur that they have shut down the integrity of students in work and destroy the creativity of other students in college who uphold honesty in the work.

What do we know about consumer m-shopping behaviour?

Purpose The purpose of this paper is to provide a review of the mobile shopping (m-shopping) acceptance literature to bring international marketing and consumer research attention to m-shopping acceptance factors and limitations in current understandings to propose recommendations for further academic and retailing attention. Design/methodology/approach Keyword searches identified the consumer-focused literature across mobile commerce, m-shopping, mobile browsing and mobile purchasing, published in English language journals. A classification framework is created and a time frame is established to provide a more focused direction for research. Findings Despite the growing popularity of consumers adopting m-shopping activities and the increasing academic attention, consumer m-shopping utilisation remains low and research into its causes remains in its infancy. This paper has subsequently identified a variety of recommendations for further research, including further insights into perceived risk, user vs non-user behaviours, the multi-stage shopping process, incorporation of time considerations and theoretical development. Originality/value There has yet been a review of the m-shopping literature collaborating literary findings and limitations in the consumer m-shopping environment. Three major themes arise in this paper. First, there are a variety of factors affecting consumer willingness to accept m-shopping which are often incorporated in existing theory in a sporadic manner. Second, factors can create positive and/or negative consumer perceptions, requiring further insight. Finally, research limitations predominantly surround theoretical and methodological constraints, prompting for wider geographical and more longitudinal approaches to research.