Fashion Consumers’ Purchase Decision-Making Styles Related to the Enneagram Core Values and Self-Construal Levels

2016 ◽  
Vol 54 (2) ◽  
pp. 207-225
Author(s):  
Su Yeon Kim ◽  
Seo-Young Ahn ◽  
Ae-Ran Koh
Keyword(s):  
Decision Making ◽  
Core Values ◽  
Purchase Decision ◽  
Self Construal ◽  
Decision Making Styles ◽  
Construal Levels

scholarly journals PURCHASE DECISION MAKING STYLE OF PRIVATE COLLEGE STUDENTS IN BORDER AREAS

2019 ◽  
Vol 4 (2) ◽  
pp. 158-161
Author(s):  
Realize Realize
Keyword(s):  
College Students ◽  
Decision Making ◽  
Mobile Phones ◽  
Positive Relationship ◽  
Private College ◽  
Purchase Decision ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Decision Making Styles ◽  
Border Areas

This study proposes three hypotheses, namely (1) perfecsionistic partially assumed to have an influence on consumer decision-making styles of college students in Batam in purchasing mobile phones, (2) Brand Conscious partially assumed to have an influence on consumer decision-making styles of colllege students in Batam in purchasing mobile phones and (3) Perfectionistic and Brand Conscious are jointly assumed to have an influence on consumer decision-making styles of college students in Batam in purchasing mobile phones. The results of the study shows that Perfectionistic and Brand Conscious have a positive relationship and influence on consumer decision-making styles both individually and jointly.

Analysis Social Media Based Brand Communities and Consumer Behavior

2019 ◽  
pp. 557-574
Author(s):  
Monireh Hosseini ◽  
Afsoon Ghalamkari
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Research Method ◽  
Marketing Strategies ◽  
Purchase Decision ◽  
Consumer Decision Making ◽  
Business Managers ◽  
Brand Communities ◽  
User Comments ◽  
Decision Making Styles

In today's highly competitive markets, business managers are always looking for new ways to increase awareness of their products and promote their brands. As such, they use a variety of marketing strategies to attract more customers. This study was implemented using a qualitative research method known as netnography in conjunction with MAXQDA data analysis software. Three smartphone brand communities were studied, and their popular brand pages (Samsung, Sony, and Huawei) were targeted on Instagram. This study consists of two parts. First, the researchers analyse the content of user comments to explore the consumer's brand attitude, purchase decision-making process, and consumer decision-making styles. In the second part, the content of posts of brands was coded in order to examine creative social media strategies used by these brands and measure their efficiency. Results offer valuable guidelines to brands with regards to consumer behaviour on social media.

scholarly journals Consumer Purchase Decision Making Styles: A Conceptual Framework

2018 ◽  
Vol 12 (01) ◽  
Author(s):  
Ambrish Singh ◽  
Sanjay Medhavi
Keyword(s):  
Decision Making ◽  
Conceptual Framework ◽  
Purchase Decision ◽  
Consumer Decision Making ◽  
Review Of Literature ◽  
Consumer Decision ◽  
Decision Making Styles ◽  
Decision Making Models ◽  
Different Cultures

The present study deals with the review of literature on consumer decision making styles. This paper focuses on different consumer decision making models which provide the foundation of consumer decision studies. This paper discusses about the factors which influence the consumer decision making. Further, based on the literature on consumer decision making styles the role of different cultural settings on the consumer decision making styles has been analysed .The present study concludes that the consumers of different cultures exhibit different sets of decision making styles.

Decision Making Styles and Consumer Choice

2008 ◽  
Author(s):  
Thomas Nygren ◽  
Rebecca White ◽  
Kristi Snuttjer
Keyword(s):  
Decision Making ◽  
Consumer Choice ◽  
Decision Making Styles

An investigation of book reading habits levels and correct decision-making styles in terms of some variables: A research on coach and referees

2020 ◽  
Vol 8 (4) ◽  
pp. 849-865
Author(s):  
Mihriay Musa ◽  
Keyword(s):  
Decision Making ◽  
Quantitative Research ◽  
Simple Random Sampling ◽  
T Test ◽  
Book Reading ◽  
Correct Decision ◽  
Reading Habits ◽  
Significance Level ◽  
Decision Making Styles ◽  
The Universe

In this study, it was aimed to examine the reading habits levels and making the correct decision styles of basketball, handball, volleyball, and football coaches and referees in terms of some variables, the research was carried out with the general survey model, one of the quantitative research designs, the active coaches and referees of basketball, football, volleyball, and handball in İzmir, Denizli and Uşak provinces constituted the universe of the study, the sample of the study, on the other hand, consisted of 98 participants, 52 of whom were coaches and 46 were referees, determined by the simple random sampling method, one sample t-test at a 0.05 significance level was conducted to determine whether the sample represented the universe equally and homogeneously. Melbourne decision making scale I-II, and book reading habits scale were used to collect data in the study. Since the data are suitable for normal distribution, the t-test in comparing the pairwise means; parametric tests such as one-way ANOVA tests were used at 0.05 significance level in comparing the mean scores of more than two groups. In terms of education levels, it has been observed that female coaches and referees studying at faculties of sports sciences have higher levels of reading habit, love of reading, and being influenced by books. In addition, it was determined that individuals who trust and respect the decisions of their families have higher reading habits and correct decision-making styles and do not panic during the decision-making process.

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