TESTING THE CULTURAL UNIVERSALITY OF YOUNG-ADULT CONSUMER PURCHASE DECISION-MAKING STYLES: EMPIRICAL RESULTS FROM TURKEY, MALAYSIA, KAZAKHSTAN AND EGYPT

2012 ◽  
Vol 14 (1) ◽  
pp. 87-99 ◽  
Author(s):  
MATEVŽ RAŠKOVIĆ ◽  
POLONA GRAHEK
Keyword(s):  
Decision Making ◽  
Young Adult ◽  
Purchase Decision ◽  
Empirical Results ◽  
Decision Making Styles

scholarly journals Segmenting young-adult consumers in East Asia and Central and Eastern Europe – The role of consumer ethnocentrism and decision-making styles

2020 ◽  
Author(s):  
Z Ding ◽  
M Hirose ◽  
V Žabkar ◽  
Kim Fam ◽  
Matevz Raskovic
Keyword(s):  
Decision Making ◽  
Young Adult ◽  
East Asia ◽  
Eastern Europe ◽  
Social Identity Theory ◽  
Regional Differences ◽  
Central And Eastern Europe ◽  
Consumer Decision Making ◽  
Consumer Ethnocentrism ◽  
Decision Making Styles

© 2019 Elsevier Inc. The article addresses consumer ethnocentrism (CET) and consumer decision-making styles (CDMS) of young-adult consumers. We explore the level of between- and within-regional differences in CDMS in East Asia and Central and Eastern Europe. Drawing on Social identity theory, we explore various “constellations” of young-adult consumers with regards to their CDMS and assess to what extent can we discriminate between various consumer segments based on CET. We test hypotheses on matched samples' survey data from China, Japan, Slovenia and Croatia. Our study confirms low ethnocentric tendencies of young-adult consumers at regional, country and segment levels. We identify diverse CDMS archetypes between and within the respective countries and regions. Inter-regional differences are not bigger than country-level differences. We find weak pair-wise correlations between CET and some CDMS only in the case of Central and Eastern Europe.

scholarly journals PURCHASE DECISION MAKING STYLE OF PRIVATE COLLEGE STUDENTS IN BORDER AREAS

2019 ◽  
Vol 4 (2) ◽  
pp. 158-161
Author(s):  
Realize Realize
Keyword(s):  
College Students ◽  
Decision Making ◽  
Mobile Phones ◽  
Positive Relationship ◽  
Private College ◽  
Purchase Decision ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Decision Making Styles ◽  
Border Areas

This study proposes three hypotheses, namely (1) perfecsionistic partially assumed to have an influence on consumer decision-making styles of college students in Batam in purchasing mobile phones, (2) Brand Conscious partially assumed to have an influence on consumer decision-making styles of colllege students in Batam in purchasing mobile phones and (3) Perfectionistic and Brand Conscious are jointly assumed to have an influence on consumer decision-making styles of college students in Batam in purchasing mobile phones. The results of the study shows that Perfectionistic and Brand Conscious have a positive relationship and influence on consumer decision-making styles both individually and jointly.

Analysis Social Media Based Brand Communities and Consumer Behavior

2019 ◽  
pp. 557-574
Author(s):  
Monireh Hosseini ◽  
Afsoon Ghalamkari
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Research Method ◽  
Marketing Strategies ◽  
Purchase Decision ◽  
Consumer Decision Making ◽  
Business Managers ◽  
Brand Communities ◽  
User Comments ◽  
Decision Making Styles

In today's highly competitive markets, business managers are always looking for new ways to increase awareness of their products and promote their brands. As such, they use a variety of marketing strategies to attract more customers. This study was implemented using a qualitative research method known as netnography in conjunction with MAXQDA data analysis software. Three smartphone brand communities were studied, and their popular brand pages (Samsung, Sony, and Huawei) were targeted on Instagram. This study consists of two parts. First, the researchers analyse the content of user comments to explore the consumer's brand attitude, purchase decision-making process, and consumer decision-making styles. In the second part, the content of posts of brands was coded in order to examine creative social media strategies used by these brands and measure their efficiency. Results offer valuable guidelines to brands with regards to consumer behaviour on social media.

scholarly journals Segmenting young-adult consumers in East Asia and Central and Eastern Europe – The role of consumer ethnocentrism and decision-making styles

2020 ◽  
Author(s):  
Matevz Raskovic ◽  
Z Ding ◽  
M Hirose ◽  
V Žabkar ◽  
Kim Fam
Keyword(s):  
Decision Making ◽  
Young Adult ◽  
East Asia ◽  
Eastern Europe ◽  
Social Identity Theory ◽  
Regional Differences ◽  
Central And Eastern Europe ◽  
Consumer Decision Making ◽  
Consumer Ethnocentrism ◽  
Decision Making Styles

© 2019 Elsevier Inc. The article addresses consumer ethnocentrism (CET) and consumer decision-making styles (CDMS) of young-adult consumers. We explore the level of between- and within-regional differences in CDMS in East Asia and Central and Eastern Europe. Drawing on Social identity theory, we explore various “constellations” of young-adult consumers with regards to their CDMS and assess to what extent can we discriminate between various consumer segments based on CET. We test hypotheses on matched samples' survey data from China, Japan, Slovenia and Croatia. Our study confirms low ethnocentric tendencies of young-adult consumers at regional, country and segment levels. We identify diverse CDMS archetypes between and within the respective countries and regions. Inter-regional differences are not bigger than country-level differences. We find weak pair-wise correlations between CET and some CDMS only in the case of Central and Eastern Europe.

scholarly journals Segmenting young-adult consumers in East Asia and Central and Eastern Europe – The role of consumer ethnocentrism and decision-making styles

2020 ◽  
Author(s):  
Matevz Raskovic ◽  
Z Ding ◽  
M Hirose ◽  
V Žabkar ◽  
Kim Fam
Keyword(s):  
Decision Making ◽  
Young Adult ◽  
East Asia ◽  
Eastern Europe ◽  
Social Identity Theory ◽  
Regional Differences ◽  
Central And Eastern Europe ◽  
Consumer Decision Making ◽  
Consumer Ethnocentrism ◽  
Decision Making Styles

© 2019 Elsevier Inc. The article addresses consumer ethnocentrism (CET) and consumer decision-making styles (CDMS) of young-adult consumers. We explore the level of between- and within-regional differences in CDMS in East Asia and Central and Eastern Europe. Drawing on Social identity theory, we explore various “constellations” of young-adult consumers with regards to their CDMS and assess to what extent can we discriminate between various consumer segments based on CET. We test hypotheses on matched samples' survey data from China, Japan, Slovenia and Croatia. Our study confirms low ethnocentric tendencies of young-adult consumers at regional, country and segment levels. We identify diverse CDMS archetypes between and within the respective countries and regions. Inter-regional differences are not bigger than country-level differences. We find weak pair-wise correlations between CET and some CDMS only in the case of Central and Eastern Europe.

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