Bioenterprise Media Strategy 2020

2020 ◽  
Vol 25 (2) ◽  
Author(s):  
Moira A. Gunn
Keyword(s):  
Social Media ◽  
New Media ◽  
Media Coverage ◽  
Mainstream Media ◽  
Social Media Platforms ◽  
The Media ◽  
Business Media

In 2012 and 2016, the first two strategic science-business media models were published (SBBMM 1.0 and 2.0). Since that time, there have been significant changes both to the media landscape and to the usage and capability of online and social media platforms. This paper seeks to describe the current bioindustry-relevant media landscape, to introduce a new media model, the Strategic Bioenterprise Media Model 2020 (SBMM 2020), which reflects this new landscape, and to present a mainstream submodel to support the latest opportunity for biotechnology media coverage: Mainstream Media. Examples are drawn from media coverage following the FDA approvals of Zulresso from Sage Therapeutics, Aimovig from Novartis and Amgen, and AquAdvantage salmon from AquAdvantage Technologies. The overall goal of this paper is to equip bioenterprise professionals with an understanding of media dynamics and the strategic potential it brings, ultimately contributing to bioenterprise success.

Young adults know that their issues are not represented in the news: Israeli young adults and mainstream news media

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Benny Nuriely ◽  
Moti Gigi ◽  
Yuval Gozansky
Keyword(s):  
Social Media ◽  
Young Adults ◽  
Content Analysis ◽  
Social Relations ◽  
News Media ◽  
Media Coverage ◽  
Online News ◽  
Content Type ◽  
Mainstream Media ◽  
The Media

Purpose This paper aims to analyze the ways socio-economic issues are represented in mainstream news media and how it is consumed, understood and interpreted by Israeli young adults (YAs). It examines how mainstream media uses neo-liberal discourse, and the ways YAs internalize this ethic, while simultaneously finding ways to overcome its limitations. Design/methodology/approach This was a mixed methods study. First, it undertook content analysis of the most popular Israeli mainstream news media among YAs: the online news site Ynet and the TV Channel 2 news. Second, the authors undertook semi-structured in-depth interviews with 29 Israeli YAs. The analysis is based on an online survey of 600 young Israelis, aged 18–35 years. Findings Most YAs did not perceive mainstream media as enabling a reliable understanding of the issues important to them. The content analysis revealed that self-representation of YAs is rare, and that their issues were explained, and even resolved, by older adults. Furthermore, most of YAs' problems in mainstream news media were presented using a neo-liberal perspective. Finally, from the interviews, the authors learned that YAs did not find information that could help them deal with their most pressing economic and social issue, in the content offered by mainstream media. For most of them, social media overcomes these shortcomings. Originality/value Contrary to research that has explored YAs’ consumerism of new media outlets, this article explores how YAs in Israel are constructed in the media, as well as the way in which YAs understand mainstream and new social media coverage of the issues most important to them. Using media content analysis and interviews, the authors found that Young Adults tend to be ambivalent toward media coverage. They understand the lack of media information: most of them know that they do not learn enough from the media. This acknowledgment accompanies their tendency to internalize the neo-liberal logic and conservative Israeli national culture, in which class and economic redistribution are largely overlooked. Mainstream news media uses neo-liberal discourse, and young adults internalize this logic, while simultaneously finding ways to overcome the limitations this discourse offers. They do so by turning to social media, mainly Facebook. Consequently, their behavior maintains the logic of the market, while also developing new social relations, enabled by social media.

New Media and Terrorism

2014 ◽  
pp. 184-196
Author(s):  
Pauline Hope Cheong
Keyword(s):  
Social Media ◽  
New Media ◽  
Critical Examination ◽  
War On Terrorism ◽  
Mainstream Media ◽  
Social Media Networks ◽  
Social Media Platforms ◽  
Hearts And Minds ◽  
Video Material

Beyond the widespread coverage of terrorism-related stories on international news outlets, we are witnessing the swift spread of alternative interpretations of these stories online. These alternative narratives typically involve digital transmediation or the remix, remediation, and viral dissemination of textual, audio, and video material on multiple new and social media platforms. This chapter discusses the role of new(er) media in facilitating the transmediated spread of extremist narratives, rumors, and political parody. Drawing from recent case studies based upon multi-modal analyses of digital texts on social media networks, including blogs, vlogs, Twitter, and Jihadist sites associated with acts of terror in Asia, Middle East, and North America, the chapter illustrates how digital transmediation significantly works oftentimes to construct counter narratives to government counter insurgency operations and mainstream media presentations. In discussing these examples, the chapter demonstrates how the new media points to varied narratives and reifies notions of national security, global politics, terrorism, and the media's role in framing the “War on Terrorism.” Moreover, a critical examination of remix texts and digital mashups of popular artifacts inform a Web 2.0 understanding of how the creative communication practices of online prosumers (hybrid consumers and producers) contest dominant interests in the online ideological battlefield for hearts and minds.

scholarly journals Using the president’s tweets to understand political diversion in the age of social media

2020 ◽  
Vol 11 (1) ◽  
Author(s):  
Stephan Lewandowsky ◽  
Michael Jetter ◽  
Ullrich K. H. Ecker
Keyword(s):  
New York ◽  
Social Media ◽  
Agenda Setting ◽  
Media Coverage ◽  
New York Times ◽  
Political Agenda ◽  
Mainstream Media ◽  
The Media ◽  
Increased Activity

Abstract Social media has arguably shifted political agenda-setting power away from mainstream media onto politicians. Current U.S. President Trump’s reliance on Twitter is unprecedented, but the underlying implications for agenda setting are poorly understood. Using the president as a case study, we present evidence suggesting that President Trump’s use of Twitter diverts crucial media (The New York Times and ABC News) from topics that are potentially harmful to him. We find that increased media coverage of the Mueller investigation is immediately followed by Trump tweeting increasingly about unrelated issues. This increased activity, in turn, is followed by a reduction in coverage of the Mueller investigation—a finding that is consistent with the hypothesis that President Trump’s tweets may also successfully divert the media from topics that he considers threatening. The pattern is absent in placebo analyses involving Brexit coverage and several other topics that do not present a political risk to the president. Our results are robust to the inclusion of numerous control variables and examination of several alternative explanations, although the generality of the successful diversion must be established by further investigation.

scholarly journals The emotional impact of traditional and new media in social events

Comunicar ◽  
2017 ◽  
Vol 25 (50) ◽  
pp. 109-118
Author(s):  
Minodora Salcudean ◽  
Raluca Muresan
Keyword(s):  
Social Media ◽  
New Media ◽  
Mass Communication ◽  
Emotional Impact ◽  
Redes Sociales ◽  
Mainstream Media ◽  
Social Events ◽  
The Media ◽  
Medios Sociales ◽  
Medios De Comunicacion

In past times, media were the sole vector to reflect in their entire complexity the events surrounding major world tragedies. Nowadays, social media are an essential component of the media process and classical press channels are connected to the social networking flow, where they can find information and, at the same time, tap into the emotional pulse of society. On 30 October 2015, a Bucharest nightclub was destroyed in a blaze tragedy in which 64 people were killed, most of them young. The present study focuses on how Romanian mainstream media and social media came together and made use of each other, generating post-tragedy side effects. Monitoring was conducted over a period of one month, starting from 30 October 2015, the date of the tragedy, until 30 November. Our investigation method combines content analysis and the interpretation of quantitative data, with reference to parameters such as context, themes, style, genre, and information/opinion rapport. The conclusions of this case study show that the interweaving between media and social media has generated a change of paradigm in mass communication, as a result of which professional journalists continue to play a role as responsible filters. En el pasado, al referirse a tragedias, los medios de comunicación representaban el único vector que reflejaba el acontecimiento en toda su complejidad. Hoy en día, los medios sociales constituyen un componente esencial del proceso mediático, y son los medios clásicos de prensa los que están conectados al flujo de las redes sociales, de las que, no solo recopilan información, sino también el pulso emocional de la sociedad. El 30 de octubre de 2015, en un club de Bucarest, se produjo un incendio que ocasionó 64 muertes, la mayoría jóvenes. Este estudio se centra en cómo el flujo mediático y las redes sociales en Rumanía se fusionaron y se apoyaron mutuamente, generando efectos secundarios tras la tragedia. El período de seguimiento fue de un mes, desde el 30 de octubre, cuando se produjo la tragedia, hasta el 30 de noviembre. El método de investigación combina el análisis de contenido y la interpretación cualitativa de los datos, con referencia a parámetros como el contexto, el tema del artículo, el estilo, el género periodístico o la relación información/opinión. Las conclusiones de este estudio nos muestran que la conexión entre los medios tradicionales y los medios sociales ha ocasionado un cambio en el paradigma de los medios de comunicación, cuyo resultado es que el papel de los periodistas profesionales como filtro de garantía sigue siendo prioritario.

scholarly journals Logics of the Icelandic Hybrid Media System

2019 ◽  
Vol 40 (1) ◽  
pp. 43-59
Author(s):  
Birgir Guðmundsson
Keyword(s):  
Social Media ◽  
New Media ◽  
Political Communication ◽  
Parliamentary Elections ◽  
Media System ◽  
Network Media ◽  
Social Media Platforms ◽  
The Media ◽  
Media Logic

AbstractThe increased importance of social media platforms and network media logic merging with traditional media logic are a trademark of modern hybrid systems of political communication. This article looks at this development through the media-use by politicians before the 2016 and 2017 parliamentary elections in Iceland. Aggregate results from candidate surveys on the use and perceived importance of different media forms are used to examine the role of the new platform Snapchat in relation to other media, and to highlight the dynamics of the hybrid media system in Iceland. The results show that Snapchat is exploited more by younger politicians and those already using social media platforms. However, in spite of this duality between old and new media, users of traditional platforms still use new media and vice versa. This points to the existance of a delicate operational balance between different media logics, that could change as younger politicians move more centre stage.

Managing Content in Cross-Cultural Public Relations Campaigns: A Case Study of the Paris Terrorist Attacks

2017 ◽  
Vol 61 (6) ◽  
pp. 624-632 ◽  
Author(s):  
Xavier Ginesta ◽  
Enric Ordeix ◽  
Josep Rom
Keyword(s):  
New Media ◽  
Public Relations ◽  
Media Coverage ◽  
English Language ◽  
Cross Cultural ◽  
Social Dimension ◽  
Traditional Media ◽  
Mainstream Media ◽  
Starting Point ◽  
The Media

This article studies how traditional media functions have changed due the new media growth in terms of consumption and influence and how this has affected the public relations (PR) campaigns in terms of storytelling and managing content. The starting point of this article is the media coverage of the Paris attacks on the 13th November, as well as the institutional ceremonies that the French government organized as a tribute to 120 victims. The methodology of this article is based in a sample of the mainstream media in French and English language published in Europe. The analysis indicators are the following: (a) the “message,” as the story based on organizational essentials, values and identity; (b) the publics in a media relations campaign: opinion leaders and opinion makers; (c) the social dimension and the agenda setting; (d) effectiveness versus excellence and vice versa; (e) role of the media: traditional media (or mainstream media) and new media; (f) trends and challenges for professionals. As we will see, new trends of communication are redirecting the media strategy in PR campaigns in terms of influencing other key publics that generates major engagement in institutional reputation. Hence, traditional media functions (setting agenda, transmitting values, and creating opinion) operate in a new digital context of mashup journalism where cross-cultural PR seeks to better align media agenda’s with public and political agenda’s in order to set frames of sociability and community engagement.

When new media make news: Framing technology and sexual assault in the Steubenville rape case

2016 ◽  
Vol 18 (11) ◽  
pp. 2435-2451 ◽  
Author(s):  
Rosemary Pennington ◽  
Jessica Birthisel
Keyword(s):  
Social Media ◽  
Sexual Assault ◽  
New Media ◽  
Media Coverage ◽  
News Coverage ◽  
Acquaintance Rape ◽  
Football Players ◽  
Media Technology ◽  
The Media ◽  
Rape Case

The 2013 Steubenville, Ohio, rape case featured a sadly familiar story of juvenile acquaintance rape involving star football players; what captured national interest in the case, however, was how the rapists and peer witnesses alike captured video and photos of the sexual assault and disseminated them swiftly and publicly via social media sites. This qualitative textual analysis utilizes framing theory to explore how national news coverage framed new media technology in relation to the Steubenville rape case, particularly how technology was framed as witness, galvanizer, and threat during the rape and its aftermath. Implications of these frames, as well as a lack of broader sexual assault context in the media coverage, are considered.

scholarly journals The Media in the Service of ISIS Propaganda War

2018 ◽  
Vol 20 (2) ◽  
pp. 13-21
Author(s):  
Daleen Jehad Al Ibrahim ◽  
Yibin Shi
Keyword(s):  
Social Networks ◽  
Social Media ◽  
New Media ◽  
Communication Technology ◽  
Islamic State ◽  
Media Technology ◽  
Digital Platforms ◽  
Mainstream Media ◽  
Essential Aspect ◽  
The Media

The research discussed how the Islamic State uses the media to spread their propaganda especially the exploitation of modern communication technology. Then we examined an essential aspect of how the mainstream media deal with ISIS media. We also discussed how we could respond to the narrative of the Islamic State in the era of new media technology. We concluded that ISIS relies on all media outlets from the mainstream media to digital platforms and social media (Facebook and Twitter...); to reach public supporters and opponents for its barbarous ideas. However, mainstream media and Social networks have taken norms against terrorist and extremist groups; and have defined rules of employment that prohibit the use of their services to promote terrorist activities.

Happy birthday Mama Winnie! The cultural politics of nostalgic portraits on the Twitter feed of @WinnieMandela

2017 ◽  
Vol 21 (5) ◽  
pp. 520-538
Author(s):  
Mehita Iqani
Keyword(s):  
Social Media ◽  
South African ◽  
Media Coverage ◽  
Public Image ◽  
Gender And Politics ◽  
Mainstream Media ◽  
Representation Of Women ◽  
The Media ◽  
South African Politics ◽  
Use Of Social Media

This article examines the Twitter feed of @WinnieMandela (purportedly the official profile of Winnie Madikizela-Mandela), in particular the trend that sees iconic portraits of her being shared by her admirers on meaningful days, such as her birthday. A notable practice on the feed is the regular sharing of historical images of Madikizela-Mandela, tweeted by some of her 69,000 followers, often on her birthday. Juxtaposing these images are current photos tweeted from her own account as well as those shared by fans who meet her and take pictures together. The article presents a visual typology of the narratives of womanly identity that are captured in the historical portraits of Madikizela-Mandela that fans share. The analysis is contextualized within scholarship on gender and politics, the representation of women politicians in the media, and the use of social media by politicians. The article theorizes the fan photo-sharing on Winnie Mandela’s Twitter feed as a process that partially constructs her public image in opposition to negative mainstream media coverage. It concludes by reflecting on what an attachment to nostalgic images of Winnie Mandela mean in the current moment in South African politics, as well in relation to communication on social media.

Showcasing Environmental Justice Movements from the South: Comparing the Role of Media in Bangladesh

2019 ◽  
Vol 5 (2) ◽  
pp. 290-328
Author(s):  
Samina Luthfa
Keyword(s):  
Social Media ◽  
New Media ◽  
Environmental Justice ◽  
Media Coverage ◽  
First Case ◽  
Political Opportunity Structures ◽  
The Media ◽  
Newspaper Data ◽  
Justice Movements

When we think about the role of media in social movements, we identify media’s representation of the core grievance of the movement, traction of the movement in the media and its role in helping the movement. Using two examples from Bangladesh’s recent environmental justice movements, I show the changing role of media coverage on the movements, given the political opportunity structures available and discuss the differences between the cases. Using newspaper data and social media interactions, I compare the dynamics of media’s treatment of two movements, one against a proposed open cast coal mine in Phulbari, Dinajpur and another protesting against the establishment of a coal-fired power plant near Sundarbans. For the first case, I analyze the role of print media and for the second, both print and social media. I argue that both old and new media served as stages showcasing contested meanings of development, environmental injustice in both cases. However, I also show that the differences between the contribution in motivating the resistances by old and new media is different. However, both types of media, when appropriated by the capitalist interests can become weapons against the marginalized more often than it works as a space for upholding their voices.

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