scholarly journals Marketing Strategies for the Social Good

Marketing ◽  
2018 ◽  
Author(s):  
Alicia De La Pena
Keyword(s):  
Marketing Strategies ◽  
Social Good ◽  
The Social

On diversity in the social sciences: Why homogeneous research groups are an ethical mistake

2018 ◽  
Author(s):  
Amy Nusbaum ◽  
Toby SantaMaria
Keyword(s):  
Minority Groups ◽  
Academic Science ◽  
Research Groups ◽  
Ethical Perspective ◽  
Scientific Enterprise ◽  
Social Scientists ◽  
Social Good ◽  
The Social ◽  
Public Responsibility ◽  
Principles Of Justice

The scientific enterprise reflects society at large, and as such it actively disadvantages minority groups. From an ethical perspective, this system is unacceptable as it actively undermines principles of justice and social good, as well as the research principles of openness and public responsibility. Further, minority social scientists lead to better overall scientific products, meaning a diverse scientific body can also be considered an instrumental good. Thus, centering minority voices in science is an ethical imperative. This paper outlines what can be done to actively center these scientists, including changing the way metrics are used to assess the performance of individual scientists and altering the reward structure within academic science to promote heterogenous research groups.

scholarly journals Real-Time Primitives for CoAP: Extending the Use of IoT for Time Constraint Applications for Social Good

Proceedings ◽  
2018 ◽  
Vol 2 (19) ◽  
pp. 1257
Author(s):  
Gabriel Eggly ◽  
Mariano Finochietto ◽  
Emmanouil Dimogerontakis ◽  
Rodrigo Santos ◽  
Javier Orozco ◽  
...  
Keyword(s):  
Quality Of Life ◽  
Internet Of Things ◽  
Real Time ◽  
Processing Speed ◽  
Wireless Sensors ◽  
Communication Protocols ◽  
Social Good ◽  
Vulnerable Communities ◽  
The Social

Internet of Things (IoT) have become a hot topic since the official introduction of IPv6. Research on Wireless Sensors Networks (WSN) move towards IoT as the communication platform and support provided by the TCP/UDP/IP stack provides a wide variety of services. The communication protocols need to be designed in such a way that even simple microcontrollers with small amount of memory and processing speed can be interconnected in a network. For this different protocols have been proposed. The most extended ones, MQTT and CoAP, represent two different paradigms. In this paper, we present a CoAP extension to support soft real-time communications among sensors, actuators and users. The extension facilitates the instrumentation of applications oriented to improve the quality of life of vulnerable communities contributing to the social good.

scholarly journals Online feminist publications as social enterprises: Diversifying revenue streams through corporate social responsibility

2017 ◽  
Author(s):  
◽  
Kamila Jambulatova
Keyword(s):  
Focus Group ◽  
Social Enterprise ◽  
Business Models ◽  
Group Analysis ◽  
Social Enterprises ◽  
Editorial Content ◽  
Social Good ◽  
The Social ◽  
Revenue Streams ◽  
Corporate Social

This qualitative study examined how feminist online publications can adopt social enterprise business models. The focus group analysis of the audiences of Refinery29, Bustle, HelloGiggles, and Jezebel first explored the audience's outlook on the commodification of feminism. The focus group also considered plausible ways of adopting social enterprise initiatives to diversify revenue streams of these publications, continue promoting gender equality, and to better establish the images of the publications. During four focus groups, twenty total participants shared a variety of feedback, including their opinions on the commodification of the feminist movement and the commodification of editorial content. They talked about how their purchasing decisions are affected by their desire to contribute to the social good. Other themes identified during the study were white feminism, the trivialization of feminist content, and the importance of companies' policies.

scholarly journals Board 54: Do Engineering Students Care about the Social Good?

2020 ◽  
Author(s):  
Denise Wilson ◽  
Emily Parry ◽  
Joanna Wright ◽  
Lauren Summers
Keyword(s):  
Engineering Students ◽  
Social Good ◽  
The Social

scholarly journals Application of social network analysis for determining the suitable social media influencers

2021 ◽  
Vol 10 (6) ◽  
pp. 348-354
Author(s):  
Mochamad Yudha Febrianta ◽  
Yusditira Yusditira ◽  
Sri Widianesty
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
The Other ◽  
Social Media Marketing ◽  
Other Hand ◽  
The Social

Virtual Hotel Operator (VHO) trend is growing rapidly, especially in Indonesia. Two of the most popular VHO in Indonesia are OYO and RedDoorz, both have been competing to attain the first position. Both OYO and RedDoorz have their own social media marketing strategies. For example, OYO persuades other conventional hotels to collaborate and use the OYO platform in their businesses. On the other hand, RedDoorz was recorded as the most visited Virtual Hotel Operator Platform in 2019, based on the data of Konsumen Jakpat 2019. OYO and RedDoorz also utilize social media to promote their services such as Instagram and Twitter. For advertising their businesses in social media, OYO and RedDoorz often use some social media influencers or known as influencer social media marketing. Influencers should be able to effectively deliver the messages and influence people’s decisions to use the products or services they advertise. This study aims to further explore the social media marketing strategy employed by OYO and RedDoorz. The results of Social Network Analysis by using “oyoindonesia” and ‘reddoorz’ as keywords in social media Twitter showed that RedDoorz has a bigger social network and more users involved in spreading their information than OYO. On the other hand, OYO's official account on Twitter is more efficient in performing its function as marketing media.

scholarly journals Kerukunan Umat Beragama sebagai Cita-cita Etis (Tinjauan Perspektif Etika Filosofis-Religius)

2017 ◽  
Vol 10 (1) ◽  
pp. 21
Author(s):  
M Nur Prabowo S
Keyword(s):  
Social Norm ◽  
Main Idea ◽  
Religious Ethics ◽  
Social Good ◽  
Philosophical Reflection ◽  
The Social ◽  
Religious Radicalism ◽  
Rational Consideration ◽  
Ethical Idealism

This paper is a philosophical reflection and analysis by the writer, who is doing research on religious radicalism in Indonesia. The main idea is the principle of religious harmony as a social norm and ethical idealism. From the perspective of philosophical and religious ethics, the condition of harmonious diversity represents the social-good that should be manifested in ways that justified ethically as well. Theoritically, the norm of harmony contains etiquettes, rational consideration, and can be justified in terms of obligations and responsibilities, and in line with the principles of moderation.Keywords: Religious harmony, Ethics, Religion.

scholarly journals Dobro wspólne okiem socjologa — kilka uwag porządkujących

2017 ◽  
Vol 61 (4) ◽  
pp. 49-63
Author(s):  
Bartosz Mika
Keyword(s):  
Common Good ◽  
Social Good ◽  
The Common Good ◽  
Collective Ownership ◽  
The Third ◽  
Contemporary Sociology ◽  
The Social ◽  
The Common

This text can be defined as an attempt to look at the question of the common good through sociological glasses. The author suggests that many of the issues subsumed under  the term “the common good” have already been elucidated and described in detail on the basis of classical and contemporary sociology. If it is assumed that the common good can be understood triply, as (1) a postulate of the social good, (2) materially, as an object of collective ownership, and (3) as an effect of the individual’s life in society, then it must be admitted that, at least in the third case, reference to the collected achievements of sociology is necessary in order to describe the common good properly.

“Some Vital Religion”: Social Religion and the Science of Character Education in the United States, 1918–1932

2021 ◽  
Author(s):  
Jane McCamant
Keyword(s):  
Education Reform ◽  
Character Education ◽  
The United States ◽  
Common Morality ◽  
Historical Contingency ◽  
Social Good ◽  
The Social ◽  
The Common ◽  
Role Of Religion

Abstract The history of American public education has generally been considered as a steady transition from religious and sectarian to secular and pluralist, with the role of science in education increasing as the role of religion decreased. This article examines a conception of the role of religion in education that does not fit this narrative, the “social religion” of theorists of moral and character education in the 1920s. Relying on ideas of religious naturalism and with an orientation toward the practical effects of religious belief, this community of scholars asserted a concept of religion that would allow it to be at the heart of the common school project, uniting all under the common morality of the social good. Influenced both by liberal Protestant humanism and the scientific worldview pervasive in education reform at the time, these character educationists’ ideas remind us of the historical contingency of categories like “religious” and of the antiquity of ideas we might classify under the heading of spirituality in American culture.

In The Face of Financialization: Cities and the Human Right to Adequate Housing

2021 ◽  
Vol 30 (1) ◽  
pp. 107-130
Author(s):  
Kaara Martinez
Keyword(s):  
Affordable Housing ◽  
The United States ◽  
Human Right ◽  
Social Good ◽  
Cultural Rights ◽  
European Court ◽  
The Social ◽  
The Face ◽  
Full Sense ◽  
The Right

The right to housing is a human right with broad but frequently overlooked implications, particularly in the urban environment. This difficulty is heightened in the context of what is known as the “financialization of housing”. Financialization involves the interconnections between global financial markets and housing, and, at the extreme, has prompted a climate in which housing is conceived less as a social good and more as a commodity. The result of the financialization turn is cities with a severe lack of affordable housing, a reality that is now a global phenomenon. This naturally leads to economic exclusions and displacements from cities, but, on a deeper level, also entails major collective consequences for the social and cultural fabric. Financialization thus threatens the right to housing in cities, particularly when the right is examined and understood in its full sense. And yet, cities have a duty to ensure the right to housing even in the face of financialization. Drawing on the jurisprudence of the Committee on Economic, Social and Cultural Rights through its individual communications procedure, the European Court of Human Rights, and domestic cases from South Africa and the United States, this paper aims to elucidate this duty of cities in the realm of housing. A substantive rather than purely procedural shape of protection for the right to housing is pushed, which deliberates the connections between housing and the wider societal context, and the implicated concerns of resources, property, and urban community. In present times, our appreciation of home as a necessary nexus of safety, comfort, and productivity has come to the fore, as have our fears around economic insecurity, forcing us to confront and closely interrogate the right to housing.

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