More and more there is a growing number of neuroscience studies applied to consumption, the volume of scientific publications increases, available technology increases and prices become more accessible. Large companies such as Nielsen, DDB and others already have their own laboratories for Applied Neuroscience. New areas of study emerge with great force, such as Neuropsychology, Neuroeconomics, Neuropsychiatry, Neuroarchitecture, Neurodesign, which increasingly gain prominence and impact in society, eliminating the need for studies with less certainties. Product development studies, adapted to the brain of consumers such as Pepsi (Sousa, 2014), Frito Lay (Nobel, 2013), cars like Mercedes (Moya, 2014), among others, will become the norm. There is a work of maturation in the decision-makers of the companies that need to understand the proofs of those who advance first. Product development engineering and neuroscience have just begun to shake hands. We can assure you today that the Neuro, after the US investment in the 90s in brain study, came to stay.
QbD Implementation in Biotechnological Product Development Studies