scholarly journals Social Media and Community Involvement in Museums. A case study of a local history wiki community

1970 ◽  
pp. 3 ◽  
Author(s):  
Dagny Stuedahl
Keyword(s):  
Social Media ◽  
Cultural Heritage ◽  
Web 2.0 ◽  
Community Involvement ◽  
Knowledge Creation ◽  
Digital Technologies ◽  
Local History ◽  
Historical Knowledge

The article focuses on a study of knowledge creation and organizing in a local history wiki. The background for this study was to understand how web 2.0 and social media might open new possibilities for museums to collaborate with communities and lay professionals in cultural heritage knowledge creation. Digital technologies provide tools that in many ways overcome challenges of physical collaboration between museums and amateurs. But technologies also bring in new aspects of ordering, categorizing and systematizing knowledge that illuminates the different institutional as well as professional frameworks that writing local historical knowledge into digital forms in fact represents. 

Creating Value through Social Media: Fresh Evidence from Cultural Organizations

2018 ◽  
Vol 4 (2) ◽  
pp. 243-254 ◽  
Author(s):  
Cristina Caterina Amitrano ◽  
Roberta Gargiulo ◽  
Francesco Bifulco
Keyword(s):  
Social Media ◽  
Cultural Heritage ◽  
Digital Technologies ◽  
Service Marketing ◽  
Customer Engagement ◽  
Communication Tools ◽  
Cultural Organizations ◽  
Potential Customers

The impacts of digital technologies are gaining increasing attention in the service literature, and a growing number of cultural organizations are using online websites and social media to interact with their actual and potential customers. However, the contributions developed by service marketing scholars show little interest in examining the role of underlying technologies in a particular service experience context, namely, the cultural heritage context and the corresponding visiting experience. Therefore, the purpose of this research is to analyse how digital technologies, especially social media, can help cultural organizations stimulate customer engagement. To reach this aim, we conducted a single exploratory case study of a communication project developed by the National Archaeological Museum of Naples (MANN) to attract their actual and potential Italian and foreign visitors. The achieved results allow for us to show how digital communication tools can stimulate customer engagement in a cultural heritage context.

Is Urgent Evoke a Digital Ba?

2018 ◽  
pp. 44-63
Author(s):  
Mette Wichmand
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Knowledge Creation ◽  
Online Game ◽  
Multiple Forms ◽  
Innovative Solutions ◽  
The World ◽  
External Stakeholders ◽  
Social Media Platforms

Web 2.0 brought a participatory potential with it, prompting organisations to ask themselves how to design social media platforms that can engage external stakeholders in the organisation's process of knowledge creation and innovation. This chapter presents an analysis of the data from a case study of such a platform, the World Bank's online game Urgent Evoke, which has been designed with the purpose of engaging citizens in developing innovative solutions for sociopolitical problems like poverty. The analysis is based on Nonaka's concept of Ba, which means “place” and is described as a platform for advancing the creation of knowledge. The analysis suggests that, in order to create a digital Ba, the design should not only facilitate the four characteristics of Ba that Nonaka has described –socialization, externalization, combination, and internalization. The design should also allow multiple forms of participation, as well as recognise external stakeholders' contributions to the process of knowledge creation and innovation.

To Protect and Responsibilize: The Discursive Explosion of Combining Youth Sexuality, Human Trafficking, and Online Spaces

2021 ◽  
Vol 33 (1) ◽  
pp. 58-83
Author(s):  
Katrin Roots ◽  
Emily Lockhart
Keyword(s):  
Social Media ◽  
Human Trafficking ◽  
Sexual Risk ◽  
Sexual Behaviour ◽  
Digital Technologies ◽  
Online Spaces ◽  
Women And Girls ◽  
Risk Takers ◽  
Victim Vulnerability

The emergence of social media and digital technologies has resulted in new protectionist laws, policies, and mandates aimed at regulating the sexual behaviour of women and girls in online spaces. These neoliberal responsiblization strategies are aimed at shaping good, young digital citizens and have become further amplified through increased concerns about domestic human trafficking and victim vulnerability. This protectionism, however, is not always reflected in courtroom proceedings, revealing a tension between the protection and responsiblization of victims of trafficking in Canada. Using R v Oliver-Machado (2013) as a case study, we examine the ways in which the defence counsel’s reliance on commonplace defence tactics used in sexual assault cases responsibilize the young complainants in an attempt to discredit their victimhood and reconstruct them as online sexual risk takers.

Web 2.0 Technologies and Marketing

2017 ◽  
pp. 733-755
Author(s):  
Dora Simões ◽  
Sandra Filipe
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Web 2.0 ◽  
Social Media Marketing ◽  
Statistical Techniques ◽  
Brand Knowledge ◽  
Media Type ◽  
Use Of Social Media ◽  
Portuguese Higher Education

This chapter reports on the use of social media marketing by pre-adults, setting off from a case study of pre-adults of different courses at a Portuguese higher education school. Data were collected through a questionnaire available online and analyzed with descriptive statistical techniques. Based on the pointed outlines, the aim is to evaluate longitudinally the types of social media used by pre-adults, the contexts in which they use each social media type, their opinions about the intentions of social media marketing and the influences of social media marketing on their brand knowledge, attitude and behaviour. Tendencies around concepts, tools and levels of attraction by the audiences, with focus on relationship marketing in the 2.0 era are revisited. Furthermore, the chapter presents the perception of pre-adults about social media marketing, and contributes with critical information that might help cast light over recent theories and practices of social media marketing.

Using Web 2.0 to Reconceptualize E-Government

2012 ◽  
pp. 1824-1837 ◽  
Author(s):  
Leila Sadeghi ◽  
Steve Ressler ◽  
Andrew Krzmarzick
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Future Research ◽  
Non Profit ◽  
Public Benefit ◽  
Starting Point ◽  
Media Platform ◽  
Share Information ◽  
The U.S

This chapter examines the growing literature on e-government and Web 2.0 with particular attention to online collaborative platforms, such as GovLoop, that complement government. The authors present a thorough background to the topic of Web 2.0 in e-government and present numerous examples of how these technologies are used across government both in the U.S. and globally. This chapter explores two main areas: first, how Web 2.0 and social media are being used as a vehicle to enhance e-government, and second, to present a case study of GovLoop, which is a collaborative social media platform designed to complement the work of government. GovLoop provides those working within and external to government—citizens, government employees, academics, non-profit professionals and contractors—with the ability to share information and collaborate on issues of public benefit. The chapter presents a starting point for future research on how Web 2.0 is changing the very nature of e-government and service delivery, and how governments are in a unique position to utilize these tools to expand collaboration and openness with their communities.

scholarly journals From Silk to Digital Technologies: A Gateway to New Opportunities for Creative Industries, Traditional Crafts and Designers. The SILKNOW Case

2020 ◽  
Vol 12 (19) ◽  
pp. 8279
Author(s):  
Ester Alba Pagán ◽  
María del Mar Gaitán Salvatella ◽  
María Dolores Pitarch ◽  
Arabella León Muñoz ◽  
María del Mar Moya Toledo ◽  
...  
Keyword(s):  
Cultural Heritage ◽  
Creative Process ◽  
Digital Technologies ◽  
Creative Industries ◽  
Future Generations ◽  
Economic Power ◽  
Funded Project ◽  
Design Students ◽  
Communicative Power

Nowadays, cultural heritage is more than ever linked to the present. It links us to our cultural past through the conscious act of preserving and bequeathing to future generations, turning society into its custodian. The appreciation of cultural heritage happens not only because of its communicative power, but also because of its economic power, through sustainable development and the promotion of creative industries. This paper presents SILKNOW, an EU-H2002 funded project and its application to cultural heritage, as well as to creative industries and design innovation. To this end, it presents the use of image recognition tools applied to cultural heritage, through the interoperability of data in the open-access registers of silk museums and its presentation, analysis and creative process carried out by the design students of EASD Valencia as a case study, in the branches of jewellery and fashion project, inspired by the heritage of silk.

Distributed Blackness

2020 ◽  
Author(s):  
André Brock
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Discourse Analysis ◽  
Web 2.0 ◽  
Theoretical Approach ◽  
Black Identity ◽  
Digital Technologies ◽  
Black Culture ◽  
Media Services ◽  
Online Activism

This book addresses Black culture, Web 2.0, and social networks from new methodological perspectives. Using critical technocultural discourse analysis, the chapters within examine Black-designed digital technologies, Black-authored websites, and Black-dominated social media services such as Black Twitter. Distributed Blackness also features an innovative theoretical approach to Black digital practice. The book uses libidinal economy to examine Black discourse and Black users from a joyful/surplus perspective, eschewing deficit models (including respectability politics) to better place online Blackness as a mode of existing in the “postpresent,” or a joyous disregard for modernity and capitalism. This approach also adds nuanced analysis to the energies powering Black online activism and Black identity.

scholarly journals Tweet Carefully, Museums: A Case Study of the #decolonizeourmuseums Protest

2021 ◽  
Author(s):  
◽  
Natalie Liverant
Keyword(s):  
Social Media ◽  
Adverse Effects ◽  
Web 2.0 ◽  
Digital Media ◽  
Asian American ◽  
New Technologies ◽  
Fine Arts ◽  
The Public ◽  
Online Audiences

<p>Tweet Carefully, Museums presents an in-depth case study of audiences and a museum using social media in the current Web 2.0 age. It explores online protest and controversy over an event held at the Museum of Fine Arts, Boston (MFA) in 2015. This dissertation addresses a current gap in the literature centred on public use of social media as a platform to engage in museum-centred debate and discussion. At the moment, literature discussing new technologies in museums focuses heavily on an institution-to-audiences model. While this is indeed useful information, there is another aspect of digital media that has been largely neglected. In their case study, Gronemann et al. observed that overall, museums distanced themselves from discursive co-construction in their Facebook posts. The lack of engagement with audience can have adverse effects as social media grows in its popularity to mobilise the public in the name of social justice. “Western” museums, many of which have a history of fostering colonial narratives, can also be perceived as authoritative institutions. Museums need to engage more conscientiously with their online audiences. Unconsidered or insensitive engagement over social media may have adverse effects on institutions.  Kimono Wednesdays was an event where the public was invited to try on kimono in Gallery 255 at the MFA. The MFA advertised the event on a few social media platforms. On Facebook, the advertisement drew the harshest criticisms from a section of the Asian-American community. The sensational attention on Facebook grew quickly into physical protest inside Gallery 255. This case study analyses a sample of the dialogic posts, comments, and replies left on Facebook during the protests. It also analyses a symposium organised by the MFA, Kimono Wednesdays: A Conversation, where a panel made up of academics, museum staff, and a protester discussed the various concepts and perceptions of the museum’s controversial advertising and event.  This case study demonstrates that social media is a double-edged sword for museums, as it is a useful tool, but presents uncomfortable challenges. The key findings from this study show how content on the internet can be misinterpreted and how implicit bias can occur from any institution. As museums embrace Web 2.0 applications, they too must become more aware of their online presence and set in place methods of dialogic co-construction so as to better understand and communicate with the diversifying cultures that surround them.</p>

scholarly journals Academist Perceptions on the Use of Web 2.0 Tools Through Maslow's Needs Hierarchy: A Case Study

2021 ◽  
Vol 4 (1) ◽  
Author(s):  
Ezgi Pelin YILDIZ ◽  
Keyword(s):  
Web 2.0 ◽  
Human Life ◽  
Digital Technologies ◽  
Cultural Transformation ◽  
Digital Transformation ◽  
Hierarchy Of Needs ◽  
State University ◽  
Data Collection Tool ◽  
Web 2.0 Tools

The theory known as the ‘Maslow Hierarchy of Needs’, which was put forward by Abraham Maslow as a result of scientific studies, describes the basic requirements that guide human behaviour. In this hierarchical order, needs in five groups are physiological needs, safety needs, belonging and love needs, esteem needs and self-actualisation needs. Nowadays, it is not difficult to observe that human life has undergone a radical metamorphosis with digital transformation. With the cultural transformation triggered by digital technologies in the postmodern world, Maslow's theory has been transformed. In light of all this, in this study, based on Maslow's transforming hierarchy of needs pyramid, it is aimed to reveal academician perceptions about the use of Web 2.0 tools. The study was conducted with a case study, one of the qualitative research methods. A case study is an empirical research method used, where more than one source of evidence or data is available. The study group of the research consists of 20 academicians working in different departments of a government state university. Academist perceptions’ interview form for ‘Use of Web 2.0 tools through the needs hierarchy of Maslow, which was developed by the researcher as a data collection tool’, was used in the research. The relevant form consists of demographic and open-ended questions. As a result, it has been observed that the views obtained from academics generally meet Maslow's Digital Needs Pyramid.

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