Linking Employer Branding and Firm Performance: Testing an Integrative Mediation Model

2016 ◽  
Vol 2016 (1) ◽  
pp. 14112
Author(s):  
Andranik Tumasjan ◽  
Florian Kunze ◽  
Heike Bruch
Keyword(s):  
Firm Performance ◽  
Performance Testing ◽  
Mediation Model ◽  
Employer Branding

scholarly journals The Relationship between Corporate Environmental Responsibility and Firm Performance: A Moderated Mediation Model of Strategic Similarity and Organization Slack

2019 ◽  
Vol 11 (12) ◽  
pp. 3395 ◽  
Author(s):  
Van Thac Dang ◽  
Ninh Nguyen ◽  
Xiangzhi Bu ◽  
Jianming Wang
Keyword(s):  
Firm Performance ◽  
Past Research ◽  
Moderated Mediation ◽  
Environmental Responsibility ◽  
Organizational Slack ◽  
Mediation Model ◽  
Business Managers ◽  
Corporate Environmental Responsibility ◽  
Moderated Mediation Model ◽  
The Relationship

There has been growing interest among business managers and academics in corporate environmental responsibility (CER), which represents a company’s focus on its long-term sustainability and society. Past research, however, has reported inconsistent and mixed results with regard to the link between CER and firm performance. This study, therefore, proposes and validates a moderated mediation model of strategic similarity and organizational slack to better explain the relationship between CER and firm performance. Data were obtained from 260 listed firms in China from 2015 to 2017, resulting in 780 firm-year observations. Multivariate data analysis indicates that strategic similarity mediates the relationship between CER and firm performance. Furthermore, organizational slack moderates the relationship between CER and strategic similarity and the indirect effect of CER on firm performance through strategic similarity. The findings of this study provide insights for business managers attempting to understand and enhance the quality of their decision making regarding CER. Importantly, business managers should engage in CER activity and pursue strategic similarity to deal with pressure from stakeholders while following the competitive speed of competitors in the marketplace.

Unbundling employer branding, job satisfaction, organizational identification and employee retention: a sequential mediation analysis

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shubhangi Bharadwaj ◽  
Nawab Ali Khan ◽  
Mohammad Yameen
Keyword(s):  
Job Satisfaction ◽  
Social Identity ◽  
Competitive Advantage ◽  
Social Exchange ◽  
Organizational Identification ◽  
Employee Retention ◽  
Mediation Model ◽  
Branding Strategy ◽  
Employer Branding ◽  
Content Type

PurposeThis paper aims to extend employer branding research by investigating the role of job satisfaction and organizational identification as predictors of employee retention, and their mediating role between employer branding and employee retention.Design/methodology/approachA cross-sectional survey is utilized to gather data from 352 employees working in top Indian IT organizations. Hypotheses were tested and analyzed utilizing SPSS PROCESS Macro.FindingsThe results reveal that employer branding is positively related to job satisfaction, organizational identification and employee retention. The analysis provides support for the mediating effects on employee retention of employer branding through job satisfaction and organizational identification. In addition, results also provide support for the serial mediation model, where employer branding was found to influence employee retention via job satisfaction and organizational identification in a sequential manner. The findings connote that the enhanced positive identity of satisfied employees suppresses the intention to leave among IT professionals.Practical implicationsThe findings suggest that an employer branding strategy with a unique set of attributes can provide a competitive advantage to employers in terms of high retention levels. The findings also highlight the fact that the importance of employer branding strategy should not be merely confined to the issue of retention as it can also play a vital role in enhancing job satisfaction and employees' identification level. Hence, managers are required to devise an employer branding strategy with a long-term intent that focuses on gaining a competitive advantage and aiming to improve relationships with employees.Originality/valueThe researchers have enriched social identity and social exchange theory as a theoretical paradigm, examining antecedents of employee retention. The study has extended the foregoing direct or simple mediation models by integrating social identity theory and job satisfaction in a sequential mediation model.

The Effect of Entrepreneurship Orientation on Firm Performance: A Multiple Mediation Model

2019 ◽  
Vol 25 (2) ◽  
pp. 166-193 ◽  
Author(s):  
Young-min Jeong ◽  
Murad Ali ◽  
Robert Zacca ◽  
Kichan Park
Keyword(s):  
Firm Performance ◽  
Mediation Model ◽  
Multiple Mediation
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