scholarly journals Promotional Strategy Preferences and Buying Decisions of Western Appliances Customers

2021 ◽  
Vol 1 (2) ◽  
pp. 1-24
Author(s):  
Rony Toling
Keyword(s):  
Promotional Strategy ◽  
Buying Decisions

Situation of the Consumers’ Understanding Level and Behaviours in Safe Vegetables Market in Thai Nguyen City

2019 ◽  
Vol 35 (3) ◽  
Author(s):  
Pham Thi Minh Khuyen
Keyword(s):  
Limited Distribution ◽  
Potential Market ◽  
The Future ◽  
Main Factors ◽  
Survey Questionnaires ◽  
Buying Decisions

To determine the level of awareness, behavior of using safe vegetables in Thainguyen city, the study through direct survey questionnaires with 252 households was done. Results of the study indicated that the consumers’ understanding level of the safe vegetables is limited with only 36,5% of consumers have good understanding about safe vegetables. Only 44,0% of surveyed households have bought safe vegetable, and the rate of safe vegetable used in everyday meals was only about 11,5%. Currently, high prices and incredible quality and limited distribution places are the main factors hindering buying decisions of consumers. However, up to 86,9% of the respondents are willing to pay more if the vegetable is truly safe, and the level of payment is higher than 50%, so Thainguyen city can be potential market in the future.  

Consumer Online Buying Decisions: A Critical Appraisal of Literature

2017 ◽  
Vol 10 (1) ◽  
Author(s):  
Amit Kishore Sinha ◽  
Gyanendra B. S. Johri ◽  
Shanti Rai
Keyword(s):  
Research Paper ◽  
Business Environment ◽  
Buying Behavior ◽  
Related Factors ◽  
Factors Affecting ◽  
Goods And Services ◽  
Online Stores ◽  
Online Buying ◽  
Indian Cities ◽  
Buying Decisions

Since last two decades buying of goods and services from online stores using Internet started off. But players of this industry could reach to the general public residing in second and third category Indian cities in recent past only. Now companies are eagerly interested in understanding the factors affecting Indian consumers so that their needs and wants can be understood and served profitably. This research paper is an attempt to critically evaluate those factors which affect consumer buying behavior in Indian Internet based business environment. For the purpose of coverage of topic researcher has classified the literature under three categories which are Literature related to vendor related factors, Literature related to consumer related factors and Literature related to other factors. Vendor related factors include those factors which are primarily controlled by the companies that are engaged in selling their goods and services on internet along with their intermediaries through which such sales take place. Consumer related factors have been bifurcated under two heading that are consumer demographic factors and consumer psychographic factors. Besides this there are several other factors which may affect consumer’s buying decisions and they are classified as other factors. This research paper also tries to identify the gaps (if any) in the available literature of the factors affecting consumer online buying decisions.

scholarly journals A designathon to co-create community-driven HIV self-testing services for Nigerian youth: findings from a participatory event

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Kadija M. Tahlil ◽  
Chisom Obiezu-Umeh ◽  
Titi Gbajabiamila ◽  
Ucheoma Nwaozuru ◽  
David Oladele ◽  
...  
Keyword(s):  
Service Delivery ◽  
Tertiary Education ◽  
Team Size ◽  
Design Strategies ◽  
Further Training ◽  
Promotional Strategy ◽  
Self Testing ◽  
Short Period ◽  
Potential Impact ◽  
Youth Friendly

Abstract Background Youth are at high risk for HIV, but are often left out of designing interventions, including those focused on adolescents. We organized a designathon for Nigerian youth to develop HIV self-testing (HIVST) strategies for potential implementation in their local communities. A designathon is a problem-focused event where participants work together over a short period to create and present solutions to a judging panel. Methods We organized a 72-h designathon for youth (14–24 years old) in Nigeria to design strategies to increase youth HIVST uptake. Proposals included details about HIVST kit service delivery, method of distribution, promotional strategy, and youth audience. Teams pitched their proposals to a diverse seven-member judging panel who scored proposals based on desirability, feasibility, potential impact and teamwork. We examined participants’ socio-demographic characteristics and summarized themes from their HIVST proposals. Results Forty-two youth on 13 teams participated in the designathon. The median team size was 3 participants (IQR: 2–4). The median age was 22.5 years (IQR: 21–24), 66.7% were male, 47.4% completed tertiary education, and 50% lived in Lagos State. Themes from proposals included HIVST integration with other health services, digital marketing and distribution approaches, and engaging students. Judges identified seven teams with exceptional HIVST proposals and five teams were supported for further training. Conclusions The designathon provided a structured method for incorporating youth ideas into HIV service delivery. This approach could differentiate HIV services to be more youth-friendly in Nigeria and other settings.

scholarly journals What is Different about Volunteers? A Study on Factors of Buying Decisions of Products with Recycled Content

2018 ◽  
Vol 10 (5) ◽  
pp. 1631 ◽  
Author(s):  
Claudia Stoian (Bobâlcă) ◽  
Oana Țugulea ◽  
Liviu Maha ◽  
Claudia-Ioana Ciobanu
Keyword(s):  
Recycled Content ◽  
Buying Decisions

The Influence of Book Blogs on the Buying Decisions of German Readers

LOGOS ◽  
2017 ◽  
Vol 28 (1) ◽  
pp. 45-52
Author(s):  
Kim Maya Sutton ◽  
Ina Paulfeuerborn
Keyword(s):  
Quantitative Research ◽  
Research Question ◽  
Book Trade ◽  
Book Market ◽  
Buying Behaviour ◽  
Insight Into ◽  
Buying Decisions

In October 2014, over 200 million blogs were registered on the platform Tumblr alone. In 2015, hundreds of book blogs in the blogosphere concentrated on literature and published reviews, cover designs, direct insights from publishers, author interviews, and competitions. Based on the research question ‘Do literature blogs have an influence on the buying decisions of readers?’ quantitative research was carried out in Germany at the beginning of 2016. The focus of the research was book blogs targeting readers of light fiction. A survey was sent to online portals, such as Lovelybooks, and thereby distributed to readers. Literature bloggers were also asked to participate by forwarding the survey to their followers. The survey gives insight into readers’ motivation to visit literature blogs. Furthermore, it highlights what kind of information readers want to find on such blogs, and how blogs can influence readers’ buying behaviour. The findings of the survey are compared with a model for buying decisions. The findings will be helpful for publishers, self-publishers, book trade, and bloggers. The most obvious limitation of the survey is the geographic limitation to Germany and its book market; however, the survey could easily be translated and extended to include other markets.

The shopping brain: Math anxiety modulates brain responses to buying decisions

2012 ◽  
Vol 89 (1) ◽  
pp. 201-213 ◽  
Author(s):  
William J. Jones ◽  
Terry L. Childers ◽  
Yang Jiang
Keyword(s):  
Math Anxiety ◽  
Brain Responses ◽  
Buying Decisions

Evaluation of a Promotional Strategy to Increase Bicycle Helmet Use by Children

PEDIATRICS ◽  
1993 ◽  
Vol 91 (4) ◽  
pp. 772-777
Author(s):  
Patricia C. Parkin ◽  
Laura J. Spence ◽  
Xiaohan Hu ◽  
Katherine E. Kranz ◽  
Linda G. Shortt ◽  
...  
Keyword(s):  
Low Income ◽  
Head Injuries ◽  
Control Area ◽  
High Income ◽  
Bicycle Helmet ◽  
Helmet Use ◽  
Modest Increase ◽  
Promotional Strategy ◽  
Intervention Area ◽  
Low Income Families

Bicycle-related head injuries are an important cause of death and disability, despite the availability of helmets. The objective of this study was to evaluate the effectiveness of a school-based bicycle helmet promotion program in increasing helmet use by children while controlling for secular trends. Two high-income and two low-income schools in an urban Canadian community were selected to receive a bicycle helmet promotion intervention, with the remaining 18 schools serving as controls. Approximately 1800 observations of bicycling children were made at randomly selected observational sites 2 to 5 months after the intervention to assess changes in behavior. Helmet use at all observation sites tripled from 3.4% (1990, preintervention) to 16% (1991, postintervention). In the high-income intervention area, observed helmet use rose dramatically from 4% to 36% in contrast to the more modest increase in the high-income control area from 4% to 15%. In the low-income intervention area, there was a modest increase from 1% to 7%, but it did not differ from the increase in the low-income control area from 3% to 13%. The program was highly successful in children of high-income families but not in children of low-income families. Developing strategies for low-income families remains a priority.

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