scholarly journals FACTORS AFFECTING CONSUMERS’ ATTITUDE TOWARDS MOBILE MARKETING IN PAKISTAN

2014 ◽  
Vol 02 (02) ◽  
pp. 21-31
Author(s):  
Zernigah Irshad Kiani ◽  
Keyword(s):  
Source Credibility ◽  
Direct Marketing ◽  
Rapid Change ◽  
Relevant Information ◽  
Mobile Marketing ◽  
Factors Affecting ◽  
Managerial Implications ◽  
Marketing Tool ◽  
Demographical Data ◽  
The Relationship

The rapid change in technology and mobile phones has created new channels for marketing. Mobile marketing is an emerging marketing trend that has gained attention, and is becoming a popular direct marketing tool for marketers across the world. The Present research investigates factors affecting consumers’ attitude towards mobile marketing and explores the moderating role of permission based mobile marketing. The data was gathered by means of an adapted questionnaire from 123 respondents from the twin cities of Pakistan, Islamabad and Rawalpindi. Correlation and regression analysis were used to find out the relationship between the dependent variable of attitude towards mobile marketing and independent variables of perceived informativeness, entertainment, irritation and source credibility, and a moderating affect of permission-based mobile marketing was analyzed. The study findings indicate that consumers generally have positive attitude towards mobile marketing. Entertainment was found to be the most significant factor affecting consumers’ attitude followed by source credibility whereas permission-based mobile marketing did not moderate the relationship between irritation and attitude towards mobile marketing. Some of the managerial implications are that mobile marketing messages should be designed keeping in mind consumers’ preferences for the information content, entertainment as well as the source credibility. Timely and relevant information should be provided to generate more favorable attitudes. Moreover, consumers’ privacy concerns should be valued by companies practicing mobile marketing so that consumers show their willingness to provide companies with their mobile numbers and demographical data so that companies can send advertising messages with consumers’ prior permission.

scholarly journals DETERMINANTS OF RELATIONSHIP VALUE BETWEEN SUPPLIERS AND DISTRIBUTORS IN ELECTRONIC HOME APPLIANCE INDUSTRY

2009 ◽  
Vol 12 (1) ◽  
pp. 71-85
Author(s):  
Tung Thanh Tran ◽  
Thuy Ngoc Pham
Keyword(s):  
Factors Affecting ◽  
Service Support ◽  
Delivery Performance ◽  
Personal Interaction ◽  
Five Factors ◽  
Relationship Value ◽  
Two Factors ◽  
Managerial Implications ◽  
Home Appliance ◽  
The Relationship

This research aims at identifying factors affecting the relationship value between suppliers and distributors. A survey was conducted on 152 shops and companies operating in electronic home applicance industry in HCM City, Vietnam. The results show that three out of five factors investigated have possitive impact on relationship value, including Personal Interaction, Product Quality, Delivery Performance. Other two factors, Service Support and Collaborated Time, do not impact on relationship value. Theoretical and managerial implications have been discussed.

scholarly journals Instagram Users’ Information Acceptance Process for Food-Content

2021 ◽  
Vol 13 (5) ◽  
pp. 2638
Author(s):  
Hee-Min Lee ◽  
Jee-Won Kang ◽  
Young Namkung
Keyword(s):  
Online Survey ◽  
Source Credibility ◽  
Content Quality ◽  
Significant Relationships ◽  
Model Sample ◽  
Sample Data ◽  
Managerial Implications ◽  
Food Content ◽  
The Relationship ◽  
Information Adoption

Taking pictures of food and sharing them on social networking services has now become a general consumer trend. In particular, many companies are interested in Instagram marketing due to the increase in users and word-of-mouth effect generated by using hashtags. Therefore, this paper aims to investigate Instagram users’ food-content acceptance processes by applying the information adoption model. Sample data for this study was collected by an online survey company and a total of 333 valid responses were analyzed. The study found significant relationships between food-content quality—accuracy, relevance, and conciseness—and information usefulness. Among the factors constituting source credibility, source trustworthiness and hashtag scalability were found to have a significant relationship with information usefulness. Information adoption mediated the relationship between information usefulness and continued use of food-content Instagram/information sharing intentions. The theoretical and managerial implications based on these findings can contribute to designing marketing strategies.

Creativity of Participants in Crowdsourcing Communities

2020 ◽  
Vol 31 (3) ◽  
pp. 40-66
Author(s):  
Lingfei Zou ◽  
Shaobo Wei ◽  
Weiling Ke ◽  
Kwok Kee Wei
Keyword(s):  
Regulatory Focus ◽  
Extrinsic Motivation ◽  
Self Determination Theory ◽  
Regulatory Focus Theory ◽  
Promotion Focus ◽  
Digital Platforms ◽  
Factors Affecting ◽  
Different Types ◽  
Managerial Implications ◽  
The Relationship

Organizations can tap the wisdom of the crowd through digital platforms of crowdsourcing for ideation. However, we have limited understanding of factors affecting the innovativeness of ideas and solutions submitted by individual participants. Drawing upon self-determination theory and regulatory focus theory, we investigate how participants' regulatory focus and extrinsic motivation aroused by incentivizing mechanisms affect their creativity in crowdsourcing communities. Based on the data collected from 164 participants in a crowdsourcing platform, we find that promotion focus positively influences participants' creativity, and different types of extrinsic motivation have differential effects. Although external, identified, and integrated motivation positively affect participants' creativity, introjected motivation is not significantly related to participants' creativity. In addition, external and identified motivation strengthen the relationship between promotion focus and creativity. The theoretical contributions and managerial implications of this study are discussed.

scholarly journals An empirical assessment of organizational commitment and job performance vietnam small and medium-sized enterprises

2020 ◽  
Author(s):  
Dao Duy Tung
Keyword(s):  
Organizational Commitment ◽  
Job Performance ◽  
Working Environment ◽  
Blue Collar ◽  
Research Model ◽  
Factors Affecting ◽  
Blue Collar Workers ◽  
White Collar Workers ◽  
Managerial Implications ◽  
The Relationship

Research on employee commitment to the organization is necessary for human resource management, and the result is applied in practice to improve organizational effectiveness. The aim of the present study is to explore factors affecting organizational commitment at the small and medium-sized enterprises (SMEs) in Vietnam. Besides, the relationship between organizational commitment and job performance is examined as well. The research was conducted on a sample consisting of 67 white-collar workers and 260 blue-collar workers at SMEs. A total of 327 valid complete questionnaires were input into SPSS 20 database for processing to provide evidence. The research model and hypotheses were tested using the technique of the hierarchical multiple regression analysis. The research results revealed that income, reward and welfare, direct manager, working environment, coworker, and promotion opportunity tended to associate positively with organizational commitment. Besides, the fnding also showed that, when the employee has a high organizational commitment, it would lead to high job performance. The main fndings of this study provided some managerial implications for SMEs, in general, and managers, in particular. It implies that Vietnam’s small and medium-sized enterprises should improve these six factors to retain employees as well as enhance their job performance.

scholarly journals An Empirical Assessment of Organizational Commitment and Job Performance: Vietnam Small and Medium-Sized Enterprises

2020 ◽  
Author(s):  
Bui Nhat Vuong ◽  
Dao Duy Tung ◽  
Ha Nam Khanh Giao ◽  
Nguyen Thi Ngoc Chau ◽  
Hasanuzzaman Tushar
Keyword(s):  
Organizational Commitment ◽  
Job Performance ◽  
Working Environment ◽  
Blue Collar ◽  
Research Model ◽  
Factors Affecting ◽  
Blue Collar Workers ◽  
White Collar Workers ◽  
Managerial Implications ◽  
The Relationship

Research on employee commitment to the organization is necessary for human resource management, and the result is applied in practice to improve organizational effectiveness. The aim of the present study is to explore factors affecting organizational commitment at the small and medium-sized enterprises (SMEs) in Vietnam. Besides, the relationship between organizational commitment and job performance is examined as well. The research was conducted on a sample consisting of 67 white-collar workers and 260 blue-collar workers at SMEs. A total of 327 valid complete questionnaires were input into SPSS 20 database for processing to provide evidence. The research model and hypotheses were tested using the technique of the hierarchical multiple regression analysis. The research results revealed that income, reward and welfare, direct manager, working environment, coworker, and promotion opportunity tended to associate positively with organizational commitment. Besides, the finding also showed that, when the employee has a high organizational commitment, it would lead to high job performance. The main findings of this study provided some managerial implications for SMEs, in general, and managers, in particular. It implies that Vietnam’s small and medium-sized enterprises should improve these six factors to retain employees as well as enhance their job performance.

Linking ‘Halal’ Friendly Hotel Attributes and Customer Satisfaction:The Islamic Tourism Sector

2016 ◽  
Vol 4 (4) ◽  
pp. 43
Author(s):  
Lennora Putit ◽  
Mazzini Muda ◽  
Ainul Nadzirah Mahmood ◽  
Nor Zafirah Ahmad Taufek ◽  
Norhayati Wahib
Keyword(s):  
Customer Satisfaction ◽  
Dress Code ◽  
Significant Relationships ◽  
Tourism Sector ◽  
Managerial Implications ◽  
Halal Food ◽  
Increasing Demand ◽  
Islamic Dress ◽  
The Relationship ◽  
Survey Questionnaires

An increasing demand for Islamic tourism has driven the concept of a ‘Halal’ (or permissible) friendly hotel into another level of business insight within the consumers’ travel market. The concept via its unique value proposition has rapidly become very attractive not only to Muslim tourists, but also to non-Muslim tourists globally. This study aims to examine the relationship linking ‘Halal’ friendly hotel attributes and customer satisfaction. Using purposive sampling, a total of 410 survey questionnaires were distributed to targeted respondents with only 323 usable feedbacks and used for data analysis. Regression results revealed that four main “Halal-friendly hotel” attributes have significant relationships with customer satisfaction. These include prayer facilities, Halal food, Islamic dress code and general Islamic morality. Of these four attributes, prayer facilities proved to have the most significant impact on customer satisfaction. Findings and managerial implications were further discussed in this article.

The number of employed as a macroeconomic indicator of working time dynamics

2020 ◽  
Vol 16 (5) ◽  
pp. 935-945
Author(s):  
I.A. Zaikova
Keyword(s):  
Comparative Analysis ◽  
Manufacturing Sector ◽  
Working Hours ◽  
Working Time ◽  
Labor Costs ◽  
Factors Affecting ◽  
Time Dynamics ◽  
Developed Economies ◽  
The Relationship ◽  
Macroeconomic Indicator

Subject. The working time of workers at any stage of economic development is a value reflecting the level of labor productivity. Any progress in productivity contributes to changes in the volume of labor costs and the number of employed. Depending on the relationship between the total volume of labor costs and the number of employed, the duration of working time per one worker may change (it may increase, decrease, or remain unchanged). Objectives. The study aims to confirm the importance of such a macroeconomic indicator as the number of employed in varying working hours. Methods. The study rests on the comparative analysis of countries with developed economies based on some indicators like dynamics of the working time fund, dynamics of the number of employed, average number of hours worked during the year per employee, etc. The analyzed timespan is 25 years (from 1991 to 2016). Results. The comparative analysis revealed that in the non-production sphere and the economy as a whole the macroeconomic determinants correlate so that the length of working time per worker reduces. When considering the analysis results for the manufacturing sector, no single trend was identified. Conclusions. One of the key factors affecting the change in working hours is the number of employed. The relationship between the working time fund and the number of employed directly determines the dynamics of working time per worker.

A Study on Factors Affecting on Customer Intention to Use the Express Bus

2018 ◽  
Vol 34 (5E) ◽  
Author(s):  
Phuong Nguyen Van ◽  
Hieu Trung Nguyen ◽  
Toan Bao Le
Keyword(s):  
Local Government ◽  
Service Quality ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Perceived Value ◽  
Equation Model ◽  
Corporate Image ◽  
Organizational Image ◽  
Factors Affecting ◽  
Managerial Implications

The improvement of transit service quality is an essential role in developing urban and interstate transportation. The local government, as well as bus service companies, should understand the behavioral intention of passengers to meet their expectation and requirements. This paper aims to highlight such behavioral decision and investigate dominant factors that influence the customers’ decision to use the express bus. The study explores the case of express bus companies in Tay Ninh province, Vietnam. By using the structural equation model approach to analyze the data collected from 295 passengers, who have experienced in using the express bus, the results reveal that service quality has a significantly positive relationship with both perceived value and corporate image. Specifically, customer satisfaction and organizational image also positively influence behavioral intention. Meanwhile, service quality indirectly affects on behavioral intention throughout perceived value and corporate image. Based on the findings, we provided some insightful managerial implications and recommendations to managers of bus carriers, and valuable practical suggestions to policymakers in the local government of Tay Ninh province to improve the service quality to encourage more citizens to use the express bus.

Mobile Marketing: Upcoming marketing tool for Entrepreneurs

2017 ◽  
Vol 3 (02) ◽  
Author(s):  
Bhagwan Singh ◽  
Sunita Yadav
Keyword(s):  
Market Share ◽  
General Public ◽  
Mobile Apps ◽  
Mobile Marketing ◽  
Good Market ◽  
Marketing Tool ◽  
Almost All

The Bhartiyamarket is changing overnight. The reforms taken by the current UPAgovernment regarding bold decisions like demonetization in November 2016 and forthcoming launch of GST on 1st July 2017 is changing the market facade in BHARAT. Latest innovation in technology is dictating the market and the youth of the country Bharat popularly called as India is depending on the technological reforms. The youths are enlisting themselves in rapid growing and developing technology and are very much adaptive to the change, thus, having complete dependency on the e-gadgets like smartphones, laptops, iPads and the like. This change is forcing the COF (Company Organization Firms) and marketers to use this tool through which they can sell their provices (products + services) and penetrate in the hands of the smartphone users by just launching mobile apps. The launching or developing of mobile apps is the market where almost all enterprises and rising entrepreneurs are keeping eye and want to capture good market share using this tool of mobile marketing. This study has tried to explain the usage and awareness of Mobile marketing as an upcoming tool for entrepreneurs based on the responses of the general public using mobile or smartphones.

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