scholarly journals Instagram Users’ Information Acceptance Process for Food-Content

2021 ◽  
Vol 13 (5) ◽  
pp. 2638
Author(s):  
Hee-Min Lee ◽  
Jee-Won Kang ◽  
Young Namkung
Keyword(s):  
Online Survey ◽  
Source Credibility ◽  
Content Quality ◽  
Significant Relationships ◽  
Model Sample ◽  
Sample Data ◽  
Managerial Implications ◽  
Food Content ◽  
The Relationship ◽  
Information Adoption

Taking pictures of food and sharing them on social networking services has now become a general consumer trend. In particular, many companies are interested in Instagram marketing due to the increase in users and word-of-mouth effect generated by using hashtags. Therefore, this paper aims to investigate Instagram users’ food-content acceptance processes by applying the information adoption model. Sample data for this study was collected by an online survey company and a total of 333 valid responses were analyzed. The study found significant relationships between food-content quality—accuracy, relevance, and conciseness—and information usefulness. Among the factors constituting source credibility, source trustworthiness and hashtag scalability were found to have a significant relationship with information usefulness. Information adoption mediated the relationship between information usefulness and continued use of food-content Instagram/information sharing intentions. The theoretical and managerial implications based on these findings can contribute to designing marketing strategies.

Linking ‘Halal’ Friendly Hotel Attributes and Customer Satisfaction:The Islamic Tourism Sector

2016 ◽  
Vol 4 (4) ◽  
pp. 43
Author(s):  
Lennora Putit ◽  
Mazzini Muda ◽  
Ainul Nadzirah Mahmood ◽  
Nor Zafirah Ahmad Taufek ◽  
Norhayati Wahib
Keyword(s):  
Customer Satisfaction ◽  
Dress Code ◽  
Significant Relationships ◽  
Tourism Sector ◽  
Managerial Implications ◽  
Halal Food ◽  
Increasing Demand ◽  
Islamic Dress ◽  
The Relationship ◽  
Survey Questionnaires

An increasing demand for Islamic tourism has driven the concept of a ‘Halal’ (or permissible) friendly hotel into another level of business insight within the consumers’ travel market. The concept via its unique value proposition has rapidly become very attractive not only to Muslim tourists, but also to non-Muslim tourists globally. This study aims to examine the relationship linking ‘Halal’ friendly hotel attributes and customer satisfaction. Using purposive sampling, a total of 410 survey questionnaires were distributed to targeted respondents with only 323 usable feedbacks and used for data analysis. Regression results revealed that four main “Halal-friendly hotel” attributes have significant relationships with customer satisfaction. These include prayer facilities, Halal food, Islamic dress code and general Islamic morality. Of these four attributes, prayer facilities proved to have the most significant impact on customer satisfaction. Findings and managerial implications were further discussed in this article.

The impacts of e-atmospherics on emotions and on the booking intentions of hotel rooms

2017 ◽  
Vol 19 (1) ◽  
pp. 65-73 ◽  
Author(s):  
Mohamed Essawy
Keyword(s):  
Online Survey ◽  
Information Design ◽  
Future Research ◽  
Significant Relationships ◽  
Hotel Websites ◽  
Booking Intentions ◽  
The Impact ◽  
The Relationship ◽  
Atmospheric Cues ◽  
Hotel Customers

This research is designed to investigate the effects of e-atmospheric cues of hotel websites on emotions and on the behavioral responses of customers. Frequent hotel customers (each conducted at least five online bookings yearly) participated in an online survey. The survey measured the impact of two atmospheric cues (graphics design and information design) on emotions (pleasure, arousal, and dominance), the relationship between emotions and booking intentions, and the impact of atmospheric cues on booking intentions. The results showed significant effects of information design on emotions and on booking intentions. The results also revealed the significant relationships between emotions and booking intentions. The present findings of the specific impact of information design on emotions and on booking intentions contribute to extending the knowledge in pleasing hotel customers and forming their booking intentions. Future research could consider other e-atmospherics such as the use of music and color.

scholarly journals Satisfaction with retention factors in relation to job embeddedness of public school teachers

2019 ◽  
Vol 17 ◽  
Author(s):  
Ronny Shibiti
Keyword(s):  
Employee Retention ◽  
Job Embeddedness ◽  
Strategic Human Resource Management ◽  
Early Years ◽  
High Turnover ◽  
Retention Factors ◽  
Significant Relationships ◽  
Managerial Implications ◽  
Value Add ◽  
The Relationship

Orientation: The major challenge that organisations face in the contemporary competitive environment is to retain talented and productive employees. To ensure that the education system functions optimally, there is a need for strategic human resource management (HRM) practices to be implemented to assist in retaining qualified and experienced teachers.Research purpose: The purposes of this study were to establish the relationship between retention factors and job embeddedness, and to establish whether retention factors positively and significantly predict job embeddedness.Motivation for the study: There is a high turnover among teachers, with many teachers leaving the profession during their early years of teaching. An empirical investigation of the relationship between retention factors and job embeddedness and the outcomes of utilising retention factors and job embeddedness to facilitate the retention of employees is critical.Research approach/design and method: A non-experimental, quantitative survey was conducted on 278 teachers working in the Tshwane Municipality public schools.Main findings: A Pearson’s correlational analysis revealed positive and significant relationships between retention factors and job embeddedness, while multiple regression analyses revealed that retention factors positively and significantly predict job embeddedness.Practical/managerial implications: The results from this study afford concrete implications for employers in search of effective employee retention strategies. The main practical contribution of this study is the way in which it demonstrated that retention factors relate to and predict job embeddedness.Contribution/value-add: This study contributes to the employee retention theory by proposing that employees who are provided with desired retention factors are more likely to be embedded in their jobs and community.

scholarly journals A look at the bright side of dance: Analysis of the relationship between dance experience, experience quality, satisfaction and word of mouth

2021 ◽  
Vol 13 (2) ◽  
pp. 93-104
Author(s):  
METIN ARGAN ◽  
SABRI KAYA ◽  
CANER OZGEN ◽  
GOZDE YETIM ◽  
ALIKHAN GUSEYNO
Keyword(s):  
Structural Equation ◽  
Word Of Mouth ◽  
Practical Implication ◽  
Equation Modeling ◽  
Future Research ◽  
Key Factors ◽  
Significant Relationships ◽  
Study Results ◽  
Managerial Implications ◽  
The Relationship

Background: Leisure experience, including dance motivation, is one of the key factors for participation in dance events or festivals. Therefore, the experience quality that facilitates individual relationships is likely to influence the dancers’ participation. The purpose of this study is to determine and to analyze dance experience motivations, experience quality, satisfaction and word-of-mouth. Material and methods: The sample of this study consisted of 201 persons who attended the Turkey Dance Festival and who were selected by the convenience sampling method. In this study, the theoretical principles of structural equation modeling (SEM) were applied with the Amos 20 program to analyze the data. Results: The results showed that there were significant relationships (<0.05) between dance experience motivations, experience quality, satisfaction and WOM. This study results are important both as significant and practical implication for leisure managers’ strategies regarding their leisure and experience motivation, and contribution to the leisure literature. Conclusions: The findings of this study can help event managers contribute to increased participation in sustainable dance practices, and the participant-based experience value can be used as a planning tool to attract the attention of event organizers. The findings of this study also give useful insights into theoretical, practical and managerial implications for dance event organization and provide suggestions for future research.

scholarly journals Communication Factors Affecting Tourist Adoption of Social Network Sites

2019 ◽  
Vol 11 (15) ◽  
pp. 4198 ◽  
Author(s):  
Chien-Ta Bruce Ho ◽  
Nathatenee Gebsombut
Keyword(s):  
Social Network ◽  
Information Seeking ◽  
Self Efficacy ◽  
Online Survey ◽  
Source Credibility ◽  
Social Network Sites ◽  
Relationship Maintenance ◽  
Equation Modeling ◽  
New Findings ◽  
The Relationship

Smart tourism technologies (STTs) are technological media that tourists apply in various stages of the tourism decision-making process. The purpose of this study was to explore how the communication elements of social network sites (SNSs), as a part of STTs, enhance tourists’ motivation and usage intention. A structural framework based on communication elements and the uses and gratification theory with regard to SNSs usage was developed and investigated. An online survey was employed for the data collection, and structural equation modeling was used in the hypotheses analysis. The findings indicated that Internet self-efficacy, information quality, and systems quality trigger the information-seeking motive while service quality and source credibility positively determine the relationship maintenance motive. The information-seeking motive, entertainment motive, relationship maintenance motive, and Internet self-efficacy positively influence the intention to use SNSs for trips. New findings were found in terms of the relationship between the motives. The information-seeking motive and relationship maintenance motive influence the entertainment motive. Moreover, the relationship maintenance motive influences the information-seeking motive.

scholarly journals Analysis of cultural values of young Saudi citizens towards segmentation of commercial advertisements

2021 ◽  
Vol 17 (2) ◽  
pp. 9-17
Author(s):  
Sania Khan
Keyword(s):  
Cultural Values ◽  
Online Survey ◽  
Social Institutions ◽  
Cultural Factors ◽  
Primary Data ◽  
Survey Questionnaire ◽  
Strong Linkage ◽  
Sample Data ◽  
Saudi Arabians ◽  
The Relationship

Advertisement, being one of the most effective marketing tools, induces customers to purchase their products and encourages them to behave in a certain way. This study focused on the relationship between demographic and cultural values of young Saudi Arabians. Primary data was collected from a total of 284 respondents from the Riyadh region using an online survey. The survey questionnaire was adopted from previous relevant studies and modified according to the objectives of the understudy by considering the cultural values apparent to Saudi citizens. The corresponding sub-items were also designed on a 5-point Likert scale. Based on the theoretical aspects presented in the literature, the hypotheses were formulated to find the substantial contributions of the sample data. The correlation using SPSS revealed that gender and marital status had no relation to the segmentation of advertisements, whereas other vital cultural factors such as religion, language, manners and customs, social institutions, aesthetics, and traditions demonstrated a strong linkage with segmenting firms’ advertisements. The study revealed important implications for international product advertisers and market communicators. It also provided several directions for future researchers.

scholarly journals FACTORS AFFECTING CONSUMERS’ ATTITUDE TOWARDS MOBILE MARKETING IN PAKISTAN

2014 ◽  
Vol 02 (02) ◽  
pp. 21-31
Author(s):  
Zernigah Irshad Kiani ◽  
Keyword(s):  
Source Credibility ◽  
Direct Marketing ◽  
Rapid Change ◽  
Relevant Information ◽  
Mobile Marketing ◽  
Factors Affecting ◽  
Managerial Implications ◽  
Marketing Tool ◽  
Demographical Data ◽  
The Relationship

The rapid change in technology and mobile phones has created new channels for marketing. Mobile marketing is an emerging marketing trend that has gained attention, and is becoming a popular direct marketing tool for marketers across the world. The Present research investigates factors affecting consumers’ attitude towards mobile marketing and explores the moderating role of permission based mobile marketing. The data was gathered by means of an adapted questionnaire from 123 respondents from the twin cities of Pakistan, Islamabad and Rawalpindi. Correlation and regression analysis were used to find out the relationship between the dependent variable of attitude towards mobile marketing and independent variables of perceived informativeness, entertainment, irritation and source credibility, and a moderating affect of permission-based mobile marketing was analyzed. The study findings indicate that consumers generally have positive attitude towards mobile marketing. Entertainment was found to be the most significant factor affecting consumers’ attitude followed by source credibility whereas permission-based mobile marketing did not moderate the relationship between irritation and attitude towards mobile marketing. Some of the managerial implications are that mobile marketing messages should be designed keeping in mind consumers’ preferences for the information content, entertainment as well as the source credibility. Timely and relevant information should be provided to generate more favorable attitudes. Moreover, consumers’ privacy concerns should be valued by companies practicing mobile marketing so that consumers show their willingness to provide companies with their mobile numbers and demographical data so that companies can send advertising messages with consumers’ prior permission.

scholarly journals Growing Minds: The Relationship Between Parental Attitudes Toward Their Child's Outdoor Recreation and Their Child's Health

2011 ◽  
Vol 21 (2) ◽  
pp. 217-224 ◽  
Author(s):  
Danielle E. Hammond ◽  
Amy L. McFarland ◽  
Jayne M. Zajicek ◽  
Tina M. Waliczek
Keyword(s):  
Outdoor Recreation ◽  
Online Survey ◽  
Parental Attitudes ◽  
The United States ◽  
Health Problems ◽  
Free Play ◽  
Parental Attitude ◽  
Significant Relationships ◽  
The Relationship ◽  
Indoor And Outdoor

The objective of this study was to investigate the relationship between parental attitudes toward nature and their child's outdoor recreation and how these attitudes related to their reports of their child's health problems. The sample for this study consisted of parents of 6- to 13-year-old children from the United States, who accessed the survey from an informational website for gardeners between Mar. and Aug. 2009. Surveys were collected until 142 completed questionnaires were received. The online survey included questions about parents' attitude toward nature, parents' attitudes toward their child's outdoor recreation, an inventory of potential children's health problems, the time children spent in various indoor and outdoor activities, and demographic questions. Descriptive statistics were used to tabulate mean scores on the parental attitude toward nature (PAN) scale and parental attitude toward their child's outdoor recreation (PACOR) scale, both of which indicated overall positive views. Pearson's product–moment correlations indicated statistically significant relationships between the PAN scale, the PACOR scale, and time children spent outdoors. Relationships between time spent indoors on video games or watching television and health problems in children were identified. Time spent outdoors in free play was inversely related to reports of health problems in children.

scholarly journals Effectuation Approach in Accessing Significance of Entrepreneurial Education on Students’ Entrepreneurial Intention

2018 ◽  
Vol 2 (4) ◽  
pp. 35-43
Author(s):  
Ayotunde Adetola Adelaja ◽  
Modile Adekunle Umar ◽  
Mike Terkuma Soomiyol ◽  
Roshidah Ahmad ◽  
Iliyasu Shiyanbade Najeemdeen ◽  
...  
Keyword(s):  
Undergraduate Students ◽  
Online Survey ◽  
Entrepreneurial Intention ◽  
Practical Significance ◽  
Entrepreneurial Education ◽  
Access To Finance ◽  
Postgraduate Students ◽  
Managerial Implications ◽  
Local Students ◽  
The Relationship

Using effectation theory, this study accesses the practical significance of entrepreneurial education in enhancing students’ entrepreneurial intention of examining the students’ perceived significance of access to finance as a determining factor to entreprenurship as well as the moderating effect of financial access on the relationship between entrepreneurial education and entrepreneurial intention. To achieve this, an online survey via google form was sent out to UUM students who have at one time has entrepreneurial education exposure. This study includes both postgraduate students and undergraduate students, international and local students. 250 students decided to fill up the online survey within a period of one month. The data collected was analyzed using SPSS version 23 with pre-installed process macro developed by Hayes (2013). The findings reveal that both entrepreneurial education and access to finance contributes significantly to their entrepreneurial intention. However, the students perceive access to finance as a causal factor to entrepreneurial intention rather than an effectuation factor. This implies that the education offered can be argued to have more of managerial implications rather than entrepreneurial approach.

Speech-Language Pathologists' Perceptions of Their Preparation and Confidence for Providing Dysphagia Services

2020 ◽  
Vol 5 (6) ◽  
pp. 1666-1682
Author(s):  
Lena G. Caesar ◽  
Merertu Kitila
Keyword(s):  
Service Delivery ◽  
Graduate School ◽  
Online Survey ◽  
The United States ◽  
Academic Preparation ◽  
Speech Language Pathologists ◽  
Confidence Levels ◽  
Graduate School Preparation ◽  
Graduate Preparation ◽  
Significant Relationships

Purpose The purpose of this study was to investigate the perceptions of speech-language pathologists (SLPs) regarding their academic preparation and current confidence levels for providing dysphagia services, and the relationship between their perceptions of graduate school preparation and their current levels of confidence. Method This study utilized an online survey to gather information from 374 American Speech-Language-Hearing Association–certified SLPs who currently provide dysphagia services in the United States. Surveys were primarily distributed through American Speech-Language-Hearing Association Special Interest Group forums and Facebook groups. The anonymous survey gathered information regarding SLPs' perceptions of academic preparation and current confidence levels for providing dysphagia services in 11 knowledge and skill areas. Results Findings indicated that more than half of respondents did not feel prepared following their graduate academic training in five of the 11 knowledge and skill areas related to dysphagia service delivery. However, about half of respondents indicated they were currently confident about their ability to provide services in eight of the 11 knowledge and skill areas. Findings also indicated that their current confidence levels to provide dysphagia services were significantly higher than their perceptions of preparation immediately following graduate school. However, no significant relationships were found between respondents' self-reported current confidence levels and their perceptions of the adequacy of their academic preparation. Conclusions Despite SLPs' low perceptions of the adequacy of their graduate preparation for providing dysphagia services in specific knowledge and skill areas immediately following graduation, they reported high confidence levels with respect to their actual service delivery. Implications of these findings are discussed.

Sign in / Sign up

Export Citation Format

Share Document