Read only: The persistence of lurking in Web 2.0

First Monday ◽  
2016 ◽  
Author(s):  
Scott Kushner

Social media is supposed to be all about participation. But most users don’t participate very much. This essay argues that lurking poses a threat to the prevailing logic of corporate social platforms. It explores the leading discourses of participation and lurking in order to theorize how this threat functions, contributes to the political economy of communication in order to account for both user generated content and lurking, and examines strategies that platforms deploy in order to combat lurking and stimulate steady user participation. Finally, it speculates that platforms may be planning for a future where participation figures less centrally, thereby blunting lurking’s threat.

2019 ◽  
Vol 4 (1) ◽  
pp. 61
Author(s):  
Mufida Cahyani

The emergence of various kinds of social media applications does not only affect the way people communicate, but also penetrates into the realm of online mass media. Social media platforms that carry the concept of web 2.0 namely user generated content and network effects make it easy for a news to become viral in a short time, regardless of the validity and accuracy of the news. Web 2.0 itself is a direct application of the concept of Knowledge Management (KM) which emphasizes collaboration and user participation, but in a broader domain, it is slightly different from KM which emphasizes internal organizational participation. Hipwee as one of the social media-based online news sites applies both concepts to its content management. The purpose of this study was to analyze the extent of the application of KM in relation to Web 2.0. The method used to explore data through interviews with Hipwee managers and direct observation to the office location and also the Hipwee site. The results obtained are that the adaptation of the KM concept has not been applied to Web 2.0 on the Hipwee site, namely the concept of data mining, while the Web 2.0 concept has been applied to KM, namely unbounded collaboration, user generated content and network effects.


2012 ◽  
Vol 17 ◽  
pp. 46-53
Author(s):  
Kenneth C Werbin

In the last years, a series of automated self-representational social media sites have emerged that shed light on the information ethics associated with participation in Web 2.0. Sites like Zoominfo.com, Pipl.com, 123People.com and Yasni.com not only continually mine and aggregate personal information and biographic data from the (deep) web and beyond to automatically represent the lives of people, but they also engage algorithmic networking logics to represent connections between them; capturing not only who people are, but whom they are connected to. Indeed, these processes of ‘auto-biography’ are ‘secret’ ones that for the most part escape the user’s attention. This article explores how these sites of auto-biography reveal the complexities of the political economy of Web 2.0, as well as implicate an ethics of exposure concerning how these processes at once participate in the erosion of privacy, and at the same time, in the reinforcement of commodification and surveillance regimes.


Author(s):  
Christian Fuchs

This paper is a rejoinder to an article by Adam Arvidsson and Eleanor Colleoni: Arvidsson, Adam and Eleanor Colleoni. 2012. Value in informational capitalism and on the Internet. The Information Society 28 (3): 135-150. Arvidsson and Colleoni’s paper is a criticism of and reaction to one of my own articles: Fuchs, Christian. 2010. Labor in informational capitalism and on the Internet. The Information Society 26 (3): 179-196. My comments focus on 6 aspects of discussion:1) Misunderstandings of Marx2) Autonomous Marxism3) Corporate social media and the law of value4) Capital accumulation on social media5) Finance capital and social media6) Politics, alternatives, and social transformationThe discourse constituted by the two articles and this rejoinder are situated in the context of the digital labour debate that can be considered to constitute an important part of the contemporary discourse of the political economy of the media and the Internet. It is recommended that you first read both previous articles before reading this rejoinder.


Author(s):  
Werner Schweibenz

Many museums want to use Web 2.0 applications or feel the pressure to do so. In doing so, they might encounter a significant problem as Web 2.0 is based on the notion of radical trust and unrestricted, equal participation, two concepts that are contrary to the museum’s traditional concepts of authority, communication and participation. Until recently, museums presumed control of their content. The crucial question is how much control of its content the museum can afford to lose, since they depend on their reputation for expertise and trustworthiness. The paper analyses the role of authority, its influence on traditional and future museum communication and its effects on participation and trust. The challenge for museums is to find a way to cede authority and control over content without losing status as trustworthy institutions and to open up for social media and user participation in order to attract new audiences and maintain existing ones.


2020 ◽  
pp. 89-108
Author(s):  
Jacques Boulet

This chapter assesses the resurfacing of populism and its much-discussed and documented adoption and enactment by leaders and citizens. More specifically, it discusses reasons for this (re-)emergence and its effects on people's daily lives and their participation in community life against the wider political-economic background, two areas central to much community development theory and practice. The first question posed is: what is going on with and around people — especially their modalities of 'being' and 'relating' — rendering them more 'prone' to being influenced by populisms and become populisms' 'accomplices'? Second, what role does social media play in this imposition/complicity dialectic? Indeed, social media powerfully invades and interpenetrates all levels and processes of the political economy, of people's everyday experiences and their subjective-affective lives, and they infest the mediating institutions operating 'between' the virtual global and the imperceptible here and now. Finally, a third question is posed: what is the effect of such socially mediated populism on communities and on efforts to (re)develop and maintain them? The chapter concludes with some ideas about ways to resist the (combined) assault of populism and social media and restart the project of democracy.


Author(s):  
Kaitlynn Mendes ◽  
Jessica Ringrose ◽  
Jessalynn Keller

In this chapter, we outline our conceptual framework, addressing key theories that underpin our analysis, including, affect and related concepts, including affective solidarity, networked affect, and affective publics. We also introduce key terms from critical technology studies, including platform vernacular and other concepts relevant to the political economy of social media. After providing further information on the six case studies described in the Introduction, including their reason for selection and methods used, the chapter details our unique methodological approach, which draws insights from a range of interdisciplinary tools, including feminist ethnographic methods, thematic textual analysis, semi-structured interviews, surveys, and online observations.


Author(s):  
Tuğba Özbölük

The development of Web 2.0 tools has changed the ways that cities communicate and build their brands. A growing number of travelers are influenced by user generated content, presenting a number of challenges and opportunities for city branding. This chapter will focus on the use of Internet and social media as international marketing communications techniques for cities and destinations. The chapter offers insights to city branding practitioners on how online city branding is carried out and suggests that using social media is an appropriate strategy to promote cities because of its participative and interactive nature. However, it is also emphasized that city branding practitioners should evaluate social media as an opportunity to get closer to customer, instead of a mechanism to be controlled. Exploring implications for practitioners, the chapter can be regarded as an important contribution to an area which is still fairly new and unexplored. The chapter also contributes to the city branding literature by introducing the use of netnography in city branding research.


Author(s):  
Galit Margalit Ben-Israel

This article deals with citizen engagement and public participation being in crisis on the Israeli home front, in the era of Web 2.0. Since 2004, Web 2.0 characterizes changes that allow users to interact and collaborate with each other in a social media dialogue as creators of user-generated content in social networking sites: Facebook, Twitter, blogs, wikis, YouTube, hosted services, applications, WhatsApp, etc. Since 2006, Israel is involved in asymmetric conflicts. The research defines the impact of Web 2.0 on public engagement in the Israeli home front. The case studies examined in the research are: 1) The 2006 Lebanon War (July-August 2006); 2) The Gaza War (27 December 2008 and ended on 18 January 2009); 3) Operation Pillar of Defense (November 2012); and 4) The 2014 Israel–Gaza conflict.


Teknokultura ◽  
2019 ◽  
Vol 16 (2) ◽  
pp. 265-276
Author(s):  
Chris H. Gray

Using Shoshana Zuboff’s 2019 book, The Age of Surveillance Capitalism, the essay explores this latest form of capitalism and Zuboff’s claims about its organization. Her arguments are compared and contrasted with David Eggers novel, and the movie that came out of it, called The Circle, as well as other perspectives on capitalism (Marx, Barry Unsworth’s Sacred Hunger) and the current dominance of social media companies (especially Alphabet/Google, Facebook, and Amazon) from Evgeny Morozov, Natasa Dow Schüll, Zeynep Tufekci, Steve Mann and Tim Wu. Zuboff’s description and critique of Surveillance Capitalism is a convincing and important addition to our understanding of the political economy of the early 21st Century and the role of giant monopolistic social media companies in shaping it.


2020 ◽  
Vol 35 (4) ◽  
pp. 339-354
Author(s):  
Burçe Çelik

The majority of current political communication studies focuses on digital and social media, and overlooks the centrality of television for the production and endurance of strongman politics in the Global South. By focusing on the journalistic television productions aired during the June 2018 election period in Turkey, this article unpacks the televisual logic that is incarnated in different modalities of telling and narrating of televisual genres. I propose two main themes: the ‘political fear’ of physical and social security threats, and ‘post-truth communications’ as the main televisual idioms for a vision of the future that is either secure or chaotic, that is, with or without Erdoğan. By combining political economy, content and textual analysis, I scrutinise the production dynamics of the televisual economy and the control and content of factual segments.


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