Expansion of the core business of traditional media companies in Spain through SVOD services

The strategic importance of the internet for television became evident in the early 2000s, even destabilizing its very concept and finally resulting in convergence towards a profound transformation of the sector. The introduction of global over-the-top (OTT) media services into local markets has led to strategic changes in multimedia groups. This study considers the subscription video-on-demand (SVOD) services of Atresmedia and Mediaset España, the two main traditional media organizations in Spain that form a duopoly in the country’s commercial television sector, with the aim of understanding and evaluating their positioning strategy in this market and the results obtained through the diversification of their core business. Based on an analysis of their content, price, and promotion policies and the results in terms of subscriptions and revenues, slight differences emerge regarding the strategy and scope of these two groups in their own environment in the sector. They compete for customers to achieve growth in the audiovisual market while seeking to retain a cross-media, multiplatform audience, as well as expand their core business of commercial linear television against a background of a reduction of advertising spend on television and the expected increase of hybrid financing models.

Sentiment Analysis and Summarization of Facebook Posts on News Media

Social media has become part of daily life in the modern world. News media companies (NMC) use social network sites including Facebook pages to let net users keep updated. Public expression is important to NMC for making valuable journals, but it is not cost-effective to collect millions of feedback by human effort, which can instead be automated by sentiment analysis. This chapter presents a mobile application called Facemarize that summarizes the contents of news media Facebook pages using sentiment analysis. The sentiment of user comments can be quickly analyzed and summarized with emotion detection. The sentiment analysis achieves an accuracy of over 80%. In a survey with 30 participants including journalists, journalism students, and journalism graduates, the application gets at least 4.9 marks (in a 7-point Likert scale) on the usefulness, ease of use, ease of learning, and satisfaction with a mean reliability score of 3.9 (out of 5), showing the effectiveness of the application.

Netflix's Strategy to Dominate the World's Entertainment Media Market After the Death of Blockbuster

Multinational corporations (MNCs) are non-state actors who have a significant role in international relations. Globalization has facilitated the development of MNCs as well as the transformation of media. It impacts the presence of multinational entertainment media companies operating with the SVOD (Subscription video-on-demand) system like Netflix and Blockbuster. Netflix chooses Indonesia as one of its potential markets. However, Netflix has to face new competitors and resolve several obstacles and regulations from other companies and governments in Indonesia. This research aims to find out and analyze the strategy of Netflix is dominating the Entertainment Media market in Indonesia with the concept of MNC, international strategy, and competitive advantages. This research used a qualitative approach with descriptive methods where the data collection came from secondary data such as books, academic literature, and news portals. In data analysis, the researcher reviews and draw an explanation regarding the phenomenon. The strategies and efforts made by Netflix can make Netflix become the number one choice for the SVOD platform in the Indonesian market based on the supremacy that Netflix has, especially in providing original content. By developing its strategy, Netflix can continue to internationalize its product services in the Indonesian market.

A qualitative thematic analysis of ‘INFODEMIC: A Stanford Conference on Social Media, Ethics, and COVID-19 Misinformation’ (Preprint)

BACKGROUND The COVID-19 pandemic continues to challenge the world’s population, with approximately 266 million cases and 5 million deaths to date. COVID-19 misinformation and disinformation led to vaccine hesitancy among the public, particularly in vulnerable communities, which persists today. Social media companies are attempting to curb the ongoing spread of an overwhelming amount of COVID-19 misinformation on their platforms. In response to this problem, the authors hosted INFODEMIC: A Stanford Conference on Social Media and COVID-19 Misinformation (INFODEMIC) to develop best practices for social media companies to mitigate online misinformation and disinformation. OBJECTIVE The primary aim of this study was to develop recommendations for social media companies to address The COVID-19 Infodemic. The authors report the methods used to execute the INFODEMIC conference, conference attendee engagement and analytics, and a qualitative thematic analysis of the conference presentations. The primary study outcomes were the identified themes and corresponding recommendations. METHODS Using a constructivist paradigm, the authors conducted a thematic analysis of the 6-hour conference transcript to develop best practice recommendations. The INFODEMIC conference was the study intervention, the conference speakers were the study participants, and transcripts of their presentations were the data for this study. The authors followed the 6-step framework for thematic analysis described by Clark and Braun. They also used descriptive statistics to report measures of conference engagement including registrations, viewership, post-conference asynchronous participation, and conference evaluations. RESULTS A total of 26 participants spoke at the virtual conference and represented a wide array of occupations, expertise, and countries of origin. From their remarks, the authors identified 18 response categories and four themes: trust, equity, social media practices, and interorganizational partnerships. From these, a total of 16 best practice recommendations were formulated for social media companies, healthcare organizations, and the general public. These recommendations focused on rebuilding trust in science and medicine among certain communities, redesigning social media platforms and algorithms to reduce the spread of misinformation, improving partnerships between key stakeholders, and educating the public to critically analyze online information. Of the 1,090 conference registrants, 587 (54%) attended the live conference and another 9,996 individuals viewed or listened to the conference recordings asynchronously. Conference evaluations averaged 8.9 (best = 10). CONCLUSIONS Social media companies play a significant role in the The COVID-19 Infodemic and should adopt evidence-based measures to mitigate misinformation on their platforms.

THE STRATEGY OF NETFLIX TO DOMINATE THE ENTERTAINMENT MEDIA MARKET IN INDONESIA 2016-2021

Multinational corporations (MNCs) are non-state actors who have a significant role in international relations. Globalization has facilitated the development of MNCs as well as the transformation of media. It impacts the presence of multinational entertainment media companies operating with the SVOD (Subscription video-on-demand) system like Netflix. Netflix chooses Indonesia as one of its potential markets. However, Netflix has to face new competitors and resolve several obstacles and regulations from other companies and governments in Indonesia. This research aims to find out and analyze the strategy of Netflix is dominating the Entertainment Media market in Indonesia with the concept of MNC, international strategy, and competitive advantages. This research used a qualitative approach with descriptive methods where the data collection came from secondary data such as books, academic literature, and news portals. In data analysis, the researcher reviewing and draw an explanation regarding the phenomenon. The strategies and efforts made by Netflix can make Netflix become the number one choice for the SVOD platform in the Indonesian market based on the supremacy that Netflix has, especially in providing original content. By developing its strategy, Netflix can continue to internationalize its product services in the Indonesian market. Keywords: Netflix, Strategy, Subscription Video on Demand (SVOD), Indonesia, Multinational Corporations (MNC)

Evaluating Technological Innovation of Media Companies from the Perspective of Technological Ecosystem

The evaluating indicators on the benefits of innovative technology to media companies are preliminarily analyzed and evaluated, according to the research review and evaluating criteria of self-organization and ecosystem selection. Factor analysis and structural equation modeling are used to further explore and select the indicators. According to the results, from the perspective of technology ecosystem, innovative technology performance of media companies can be measured through a two-factor structure—the input of innovative technology and its output. On this basis, ANP (analytic network process) is used to establish a weighted evaluation of indicators. At the end of the paper, a complete set of evaluation systems was created to measure the performance of technology innovation.

The Manufacture of Disconnection

<p>In Silicon Valley, the world’s most famous site of technological innovation, technology professionals are rejecting their own inventions and disconnecting from the internet. According to reports, technologists believe their designs and algorithms “hijack” user’s brains (Lewis 2017) and executives are sending their children to technology-free schools (Jenkin 2015). These technologists are not disillusioned by digital technology per se, but rather by the ideological and socio-economic system underpinning digital technology. This system is the ‘attention economy’ where media companies, advertisers and technology platforms compete for end user attention (Crogan and Kinsley 2012), which in turn incentivises technologists to create compulsive experiences for users to maximise time spent on device (Lanier 2018). In response to concerns about the attention economy, some technologists have become ‘disconnectionists’―opponents to the culture of constant connection they helped create (Jurgenson 2013). Not only are they disconnecting from their own inventions but, in true Silicon Valley style, are also inventing new technology-based ways to disconnect from the internet (“technologies of disconnection”). In other words, these disconnectionists are manufacturing disconnection. This research investigates the manufacture of disconnection as a mode of resistance to the attention economy. I contend that the manufacture of disconnection does not separate the user from the internet, but rather deploys technical and social practices to reorganise user relations to themselves and the internet in order to resist the attention economy. I critically assess the new types of user/technology relations that are produced by the manufacture of disconnection and discuss what the implications are for resisting the attention economy. To do this, I analyse five technologies of disconnection utilising the walkthrough method (Light, Burgess, and Duguay 2016) and data from semi-structured interviews from the disconnectionists behind the technology. The research questions ask: what are the new modes of relations that the manufacture of disconnection produces, and how do these relations implicate resistance to the attention economy and culture of connectivity? My thesis builds upon research from disconnection scholars who relate disconnecting from the internet to the work of Michel Foucault (Guyard and Kaun 2018; Karppi 2018; Karppi and Nieborg 2020; Portwood-Stacer 2012b). Foucault’s turn in the 1980s to ethics of the self (“late Foucault”) makes him an ideal theorist for a study on the manufacture of disconnection because of his consideration on how to resist the forces he believed were shaping society and individuals. Adopting a late Foucauldian perspective, this thesis identifies new relations of space and self that are produced by the manufacture of disconnection: a rehabilitative space; a sanctuary space; the fixable self, the intentional self and the available self. These spatial and self relations are digital architectures that enable inhabitants to resist dominant communicative norms or their own unconscious smartphone behaviours to transform their relationship to themselves, as well as seek refuge from certain surveillance activities that undergird the attention economy. Throughout my analysis I demonstrate that the manufacture of disconnection offers users an effective mode of lifestyle resistance to the attention economy but orients disconnection to be in service of productivity, wellbeing and gender norms that require users to subject themselves to additional self-governance methods. The thesis concludes that the manufacture of disconnection encourages new self-disciplinary modes of living for users in the attention economy without dismantling the structures of the attention economy.</p>

The Manufacture of Disconnection

<p>In Silicon Valley, the world’s most famous site of technological innovation, technology professionals are rejecting their own inventions and disconnecting from the internet. According to reports, technologists believe their designs and algorithms “hijack” user’s brains (Lewis 2017) and executives are sending their children to technology-free schools (Jenkin 2015). These technologists are not disillusioned by digital technology per se, but rather by the ideological and socio-economic system underpinning digital technology. This system is the ‘attention economy’ where media companies, advertisers and technology platforms compete for end user attention (Crogan and Kinsley 2012), which in turn incentivises technologists to create compulsive experiences for users to maximise time spent on device (Lanier 2018). In response to concerns about the attention economy, some technologists have become ‘disconnectionists’―opponents to the culture of constant connection they helped create (Jurgenson 2013). Not only are they disconnecting from their own inventions but, in true Silicon Valley style, are also inventing new technology-based ways to disconnect from the internet (“technologies of disconnection”). In other words, these disconnectionists are manufacturing disconnection. This research investigates the manufacture of disconnection as a mode of resistance to the attention economy. I contend that the manufacture of disconnection does not separate the user from the internet, but rather deploys technical and social practices to reorganise user relations to themselves and the internet in order to resist the attention economy. I critically assess the new types of user/technology relations that are produced by the manufacture of disconnection and discuss what the implications are for resisting the attention economy. To do this, I analyse five technologies of disconnection utilising the walkthrough method (Light, Burgess, and Duguay 2016) and data from semi-structured interviews from the disconnectionists behind the technology. The research questions ask: what are the new modes of relations that the manufacture of disconnection produces, and how do these relations implicate resistance to the attention economy and culture of connectivity? My thesis builds upon research from disconnection scholars who relate disconnecting from the internet to the work of Michel Foucault (Guyard and Kaun 2018; Karppi 2018; Karppi and Nieborg 2020; Portwood-Stacer 2012b). Foucault’s turn in the 1980s to ethics of the self (“late Foucault”) makes him an ideal theorist for a study on the manufacture of disconnection because of his consideration on how to resist the forces he believed were shaping society and individuals. Adopting a late Foucauldian perspective, this thesis identifies new relations of space and self that are produced by the manufacture of disconnection: a rehabilitative space; a sanctuary space; the fixable self, the intentional self and the available self. These spatial and self relations are digital architectures that enable inhabitants to resist dominant communicative norms or their own unconscious smartphone behaviours to transform their relationship to themselves, as well as seek refuge from certain surveillance activities that undergird the attention economy. Throughout my analysis I demonstrate that the manufacture of disconnection offers users an effective mode of lifestyle resistance to the attention economy but orients disconnection to be in service of productivity, wellbeing and gender norms that require users to subject themselves to additional self-governance methods. The thesis concludes that the manufacture of disconnection encourages new self-disciplinary modes of living for users in the attention economy without dismantling the structures of the attention economy.</p>

Empathy-based counterspeech can reduce racist hate speech in a social media field experiment

Despite heightened awareness of the detrimental impact of hate speech on social media platforms on affected communities and public discourse, there is little consensus on approaches to mitigate it. While content moderation—either by governments or social media companies—can curb online hostility, such policies may suppress valuable as well as illicit speech and might disperse rather than reduce hate speech. As an alternative strategy, an increasing number of international and nongovernmental organizations (I/NGOs) are employing counterspeech to confront and reduce online hate speech. Despite their growing popularity, there is scant experimental evidence on the effectiveness and design of counterspeech strategies (in the public domain). Modeling our interventions on current I/NGO practice, we randomly assign English-speaking Twitter users who have sent messages containing xenophobic (or racist) hate speech to one of three counterspeech strategies—empathy, warning of consequences, and humor—or a control group. Our intention-to-treat analysis of 1,350 Twitter users shows that empathy-based counterspeech messages can increase the retrospective deletion of xenophobic hate speech by 0.2 SD and reduce the prospective creation of xenophobic hate speech over a 4-wk follow-up period by 0.1 SD. We find, however, no consistent effects for strategies using humor or warning of consequences. Together, these results advance our understanding of the central role of empathy in reducing exclusionary behavior and inform the design of future counterspeech interventions.

Accepting automated news as “low-quality” journalism

This ethnographic case study explores how developers, editors, and reporters in two Norwegian newsrooms evaluate automated news and which logics underlie their assessments. Despite automation being described as the most disruptive data-centric practice of journalism, the observations and in-depth interviews show that all three groups define automated texts as journalism. At the same time, they characterize automated news as simplistic, lacking creativity and a critical approach, and argue that today’s machine-written texts are incapable of fulfilling central professional ideals such as critical scrutiny and advocating on behalf of the citizenry. Accepting automated news as journalism while simultaneously stressing its low quality shows a growing gap between what the newsroom groups are willing to accept because of organizational demands and what they ideally want journalism to be. The conflicting assessments may indicate financial motives gaining ground within Nordic media companies.