scholarly journals Online marketplace: student consumer strategies

2020 ◽  
Vol 32 (4) ◽  
pp. 41-53
Author(s):  
Anastasia N. Novgorodtseva ◽  
◽  
Olga N. Tomyuk ◽  
Margarita A. Dyachkova ◽  
Maria P. Piankova ◽  
...  
Keyword(s):  
Young People ◽  
Online Shopping ◽  
Food Delivery ◽  
The Internet ◽  
Online Purchases ◽  
Music Software ◽  
Online Marketplace ◽  
Consumption Practices ◽  
Internet Market ◽  
Consumer Strategies

Introduction. The Internet is becoming a part of everyday life; it is in this space that communication, purchases, and payment for various services are carried out. Young people are the most dynamic social group that has long mastered the Internet market with its advantages, namely, comparing prices, book products, and buy at discounts. Materials and methods. The quantitative data collection method is used for studying young people’s consumer strategies in the Internet market and understand the prevalence of online shopping practices. This task led to the application of the survey and the analysis of the data obtained. Comprehension of values and behavioral practices in consumer groups (generally active experts, partially active experts, passive experts) is based on a qualitative strategy in the form of semi-formalized interviews. Research results, their discussion. The factors of the popularity of the Internet market among students have been determined: activity on the Internet and social networks, attractive prices for goods, an expanded range of goods; it was found that such categories of goods as tickets, music, software, and food delivery are frequently purchased via the Internet; it was revealed that the frequency of online purchases varies from “once every six months” to “once every 1-3 months”, while a purchase does not always accompany a visit to an online store. The survey showed that the most preferable for young people are such services, Internet catalogs, the possibility of placing a preliminary order, booking goods with subsequent self-pickup. Conclusions. The study made it possible to establish a trend towards increasing online purchases among students in the Internet market as a consumer platform with new consumption practices.

The youth and the Internet: Statistics 2020

2021 ◽  
Vol 20 (3) ◽  
pp. 455-473
Author(s):  
Valentina N. EDRONOVA
Keyword(s):  
Social Networks ◽  
Young People ◽  
Information And Communication Technologies ◽  
Leisure Activities ◽  
The Internet ◽  
Special Role ◽  
Online Purchases ◽  
Scientific Papers ◽  
Internet Information ◽  
Information And Communication

Subject. Due to increasingly widespread information and communication technologies, the Internet plays a special role in young people’s lives as a means of communication, a source of information, a way of leisure activities, a tool for buying goods. This necessitates a comprehensive study of the phenomenon. Objectives. The study aims to analyze social networks as the main modern means of communication, explore the sources of Internet information, used by young people, consider how they used the Internet in their leisure time and for online purchases in 2020, compare and analyze the indicators of using the Internet by young people and the all-Russian indicators of using the electronic network by all age categories. Methods. The study employs statistical methods of data collection, summing up and generalizing the primary statistics, methods of analyzing the findings and materials published in scientific papers and mass media. Results. The paper defines the goals of using the Internet by young people, their priorities, preferences regarding the social networks, ways of entertainment and leisure, using the Internet, the attitude of young people to online shopping in 2020. Conclusions. Young people start to realize that the Internet cannot fully replace real communication, provide for their educational and cultural needs.

scholarly journals A look at Alibaba Double 11 Shopping Festival

2020 ◽  
Vol 8 (1) ◽  
Author(s):  
Xingran Zhao ◽  
Xuanyu Chen ◽  
Xingni Song ◽  
Weilin Zhang ◽  
Lei Gao ◽  
...  
Keyword(s):  
College Students ◽  
Young People ◽  
Search Engines ◽  
Online Shopping ◽  
Motivational Factors ◽  
The Internet ◽  
Significant Information ◽  
Consumption Choices ◽  
A Minor ◽  
Marketing Problems

During the last nine years, more and more young people are joining in the carnival on November 11(Double 11 Shopping Festival). Millennials are often not asked why they are going to do online shopping on this day. Firstly, the focus of our study is to understand the avenues of information that are used by millennial shoppers for consumption choices related to Double 11 shopping festival. Secondly, we are interested in what attracts this group to the online venue from a list of motivational factors including social and financial savings. The study provides a minor look at carnival day to analyze the data collected through different methods, such as questionnaire and search engines in the internet. The results of the evaluation show significant information about millennial consumption motivation. This illustrates the reason why Double 11 carnival is so popular and for young college students. Moreover, how Alibaba’s the Double 11 is so successfully with China’s youth. This consumer inquiry will be used to answer some potential marketing problems.

Development of online shopping within B2C e-commerce in the Visegrad Four countries

2021 ◽  
Vol 16 (3) ◽  
pp. 42-50
Author(s):  
Stefan Kral ◽  
Richard Fedorko
Keyword(s):  
Czech Republic ◽  
Theoretical Basis ◽  
Online Shopping ◽  
The Internet ◽  
The Czech Republic ◽  
Goods And Services ◽  
Online Purchases ◽  
Increasing Trend ◽  
The Given ◽  
The Eu

Online shopping has become an increasingly common way of shopping in recent years. The main goal of the paper was to evaluate and compare the development of online shopping in the Visegrad Four countries (Slovakia, Czech Republic, Poland, Hungary). The paper outlines the theoretical basis of online shopping concept, describes the current situation of online shopping in the EU market and the main types of goods and services purchased through the Internet. Based on data from the Eurostat database, the paper outlines the development of online shopping in the years 2011 to 2019, the share of online purchases in the EU market and online purchases of goods and services within the V4 countries for the given years. We found that in all countries, an increasing trend of online shopping was recorded over the period under review, with the largest increase in the Czech Republic. There was also a growing share of online purchases from retailers in other EU countries, with the largest increase recorded in Hungary. With regard to online purchases of services, year-on-year decline over the period of two years has been recorded in Slovakia.

scholarly journals Optimalisasi Sistem Pendukung Keputusan Pemilihan Toko Daring Terbaik Menggunakan Metode ANP (Studi Kasus Politeknik Ganesha)

2019 ◽  
Vol 1 ◽  
pp. 7
Author(s):  
Romindo Romindo ◽  
Jamaludin Jamaludin
Keyword(s):  
Online Shopping ◽  
Analytic Network Process ◽  
The Internet ◽  
Student Needs ◽  
Online Store ◽  
Online Purchases ◽  
Network Process ◽  
Free Shipping ◽  
Online Stores ◽  
Online Shops

Thick store business activities are growing, online purchases and sales are growing. The community does not need to leave home and face congestion if they want to buy goods. The development in the special society of the Polytechnic students of Ganesha is the purchase of using the internet, which is known as an online store. Polytechnic students from Ganesha often discuss online shops. Talk about thick stores to meet student needs in online purchases, and choose which thick store is best for online shopping. With this explanation, it is important to consider which decision to choose the best thick store in the Ganesha Polytechnic environment using the Analytic Network Process (ANP) method. In this method, 10 criteria will be processed, namely: Online Phone / Chat Numbers, Popular Products, Free Shipping, Shipping Systems, Logos, Social Media Links, Search Stores, Product Brands, Latest News, and Trusmark and 3 types of alternatives Online. Stores, namely: Bukalapak, Shopee and Lazada. The results of research on data processing using the ANP method indicate the type of Online Store that can be recommended for students of Ganesha Polytechnic as consumers who buy online from the highest to lowest order are Lazada = 0.114, Shopee = 3.80, Bukalapak = 3.73 and Lazada = 2.47.

Impulse buying tendencies among online shoppers in Sweden

2017 ◽  
Vol 11 (4) ◽  
pp. 416-431 ◽  
Author(s):  
Maria Ek Styvén ◽  
Tim Foster ◽  
Åsa Wallström
Keyword(s):  
Online Shopping ◽  
Postal Survey ◽  
The Internet ◽  
Impulse Buying ◽  
Content Type ◽  
Online Purchases ◽  
Online Shoppers ◽  
Context Specific ◽  
Demographic Attributes ◽  
Buying Behaviour

Purpose The purpose of this study is to characterize consumers with high impulse buying tendency (IBT) by comparing them with low-IBT consumers in an online shopping context. Design/methodology/approach Data were collected through a postal survey to a random sample of Swedish citizens, resulting in 144 responses, which were analysed statistically.. Findings Results indicate that high-IBT consumers, compared to those with low IBT, are on average younger, more likely to be female and more frequent online shoppers with higher levels of trust in the internet. However, they seem more likely than low-IBT consumers to abandon their online shopping carts before completing the purchase, often because of need uncertainty. Practical implications The findings can give retailers a better understanding of consumers with high IBT and thereby increase the possibility to target and communicate with them more effectively. This is an interesting opportunity as both multi-channel shopping and impulse buying behaviour is likely to become even more common in the future. Originality/value The study contributes to the understanding of impulsive consumers, as it addresses the role of situational and socio-demographic attributes of high-IBT consumers compared to low-IBT consumers. The differences in online purchases, intentions to buy fashion online, shopping cart abandonment and trust in the internet suggest that even if IBT is a relatively stable and general personal trait, the tendencies to act on buying impulses may be more context-specific.

scholarly journals Utjecaj rizika proizvoda i rizika kupnji na daljnju namjeru online kupnje na C2C tržištu

2018 ◽  
Vol 8 (1) ◽  
pp. 3-17 ◽  
Author(s):  
Adis Puška ◽  
Sead Šadić ◽  
Jasmin Stovrag
Keyword(s):  
Structural Equation Model ◽  
Structural Equation ◽  
Online Shopping ◽  
Equation Model ◽  
Purchase Intent ◽  
The Internet ◽  
Online Purchases ◽  
Online Purchase ◽  
Product Risk ◽  
Business Entities

With the development of technology and the emergence of the Internet, new markets for buying and selling have been created. Selling on the Internet was not done solely by business entities but also by individuals who started selling their products, hence gave rise to C2C purchase. This paper investigates how the risks of online purchase affect the intention of consumers further purchasing. The survey was carried out in the territory of Bosnia and Herzegovina (BH) and included 419 consumers. The conceptual model included six variables: purchase risk, product risk, online purchase application, online purchase self-efficiency, online purchase value, and further purchase intent. The established model was tested using the Structural Equation Model (SEM) and it was proven that the risks of online purchases do not affect directly the further purchase intent, but they indirectly affect other variables. Research has shown that consumers who are self-efficient in their purchases demonstrate greater intention for further online purchases, as well as consumers who find online shopping easier. Theoretically, this work contributes to a better understanding of how online shopping risks affect the intention of further online shopping in the C2C market. Also, paper in a practical way contributes to understanding the behavior of consumers on the C2C market, which can be used by sellers to improve this aspect of online purchase.

scholarly journals Online shopping in the opinion of young consumers / Zakupy w Internecie w opinii młodych konsumentów

Management ◽  
2013 ◽  
Vol 17 (1) ◽  
pp. 346-357
Author(s):  
Anetta Barska
Keyword(s):  
Young People ◽  
Competitive Advantage ◽  
Online Shopping ◽  
Statistical Data ◽  
The Internet ◽  
Young Consumers ◽  
Spending Behavior ◽  
Dynamic Growth

Summary Analysis of the statistical data indicates that 52% of people in Poland use the Internet on a regular basis - at least once a week - and the greatest activity is displayed by young people at the age of 16- 24 years - 91% of the whole. The income from e-commerce clearly increases year by year and its further dynamic growth is expected. The Internet contributed to changes in spending behavior of the consumers. The knowledge of them may play a very important role in developing e-strategy which might help to build up lasting competitive advantage. In the following study the author presents the results of her own survey concerning purchasing behaviors of young consumers and presents their possible implications

Information-Seeking on the Internet

Crisis ◽  
2015 ◽  
Vol 36 (3) ◽  
pp. 211-219 ◽  
Author(s):  
Vinod Singaravelu ◽  
Anne Stewart ◽  
Joanna Adams ◽  
Sue Simkin ◽  
Keith Hawton
Keyword(s):  
At Risk ◽  
Young People ◽  
Information Seeking ◽  
Significant Proportion ◽  
The Internet ◽  
Search Terms ◽  
Specific Advice ◽  
Restriction Sites ◽  
Self Harm ◽  
Negative Tone

Abstract. Background: The Internet is used by young people at risk of self-harm to communicate, find information, and obtain support. Aims: We aimed to identify and analyze websites potentially accessed by these young people. Method: Six search terms, relating to self-harm/suicide and depression, were input into four search engines. Websites were analyzed for access, content/purpose, and tone. Results: In all, 314 websites were included in the analysis. Most could be accessed without restriction. Sites accessed by self-harm/suicide search terms were mostly positive or preventive in tone, whereas sites accessed by the term ways to kill yourself tended to have a negative tone. Information about self-harm methods was common with specific advice on how to self-harm in 15.8% of sites, encouragement of self-harm in 7.0%, and evocative images of self-harm/suicide in 20.7%. Advice on how to get help was given in 56.1% of sites. Conclusion: Websites relating to suicide or self-harm are easily accessed. Many sites are potentially helpful. However, a significant proportion of sites are potentially harmful through normalizing or encouraging self-harm. Enquiry regarding Internet use should be routinely included while assessing young people at risk.

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