scholarly journals Utjecaj rizika proizvoda i rizika kupnji na daljnju namjeru online kupnje na C2C tržištu

2018 ◽  
Vol 8 (1) ◽  
pp. 3-17 ◽  
Author(s):  
Adis Puška ◽  
Sead Šadić ◽  
Jasmin Stovrag
Keyword(s):  
Structural Equation Model ◽  
Structural Equation ◽  
Online Shopping ◽  
Equation Model ◽  
Purchase Intent ◽  
The Internet ◽  
Online Purchases ◽  
Online Purchase ◽  
Product Risk ◽  
Business Entities

With the development of technology and the emergence of the Internet, new markets for buying and selling have been created. Selling on the Internet was not done solely by business entities but also by individuals who started selling their products, hence gave rise to C2C purchase. This paper investigates how the risks of online purchase affect the intention of consumers further purchasing. The survey was carried out in the territory of Bosnia and Herzegovina (BH) and included 419 consumers. The conceptual model included six variables: purchase risk, product risk, online purchase application, online purchase self-efficiency, online purchase value, and further purchase intent. The established model was tested using the Structural Equation Model (SEM) and it was proven that the risks of online purchases do not affect directly the further purchase intent, but they indirectly affect other variables. Research has shown that consumers who are self-efficient in their purchases demonstrate greater intention for further online purchases, as well as consumers who find online shopping easier. Theoretically, this work contributes to a better understanding of how online shopping risks affect the intention of further online shopping in the C2C market. Also, paper in a practical way contributes to understanding the behavior of consumers on the C2C market, which can be used by sellers to improve this aspect of online purchase.

Online Footwear Sales

2021 ◽  
Vol 17 (4) ◽  
pp. 73-94
Author(s):  
Mahima Shukla ◽  
Richa Misra
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Online Shopping ◽  
Product Category ◽  
Equation Model ◽  
Buying Behavior ◽  
Online Purchase ◽  
The People ◽  
Online Buying ◽  
Model Technique

The purpose of the study is to investigate factors that determine consumers' online purchase intention of buying footwear. Footwear, being a high involvement product, is difficult to sell online as people try size to fit before buying, which is more than any other product category. As per the previous studies, the need for touch is the most prominent factor inhibiting customers to buy footwear online. However, with the increasing need for convenience, superior quality digital catalogs, increasing internet density, attractive offers, and interactive features of websites, the mindset of the people is changing, and they are ready to experiment. The structural equation model technique is used to test the hypothesis. As per the results, consumers perceive website attributes and convenience as driving factors in online shopping. Online consumers interact with e-commerce sites through interactive features provided on the websites. The study can help marketers understand consumer online buying behavior, particularly towards footwear.

Determinants of academic use of the Internet: A structural equation model

2002 ◽  
Vol 21 (1) ◽  
pp. 71-86 ◽  
Author(s):  
Afzaal H. Seyal ◽  
Mohd. Noah Abd. Rahman ◽  
Md. Mahbubur Rahim
Keyword(s):  
Structural Equation Model ◽  
Structural Equation ◽  
Equation Model ◽  
The Internet ◽  
Use Of The Internet

scholarly journals Comparing Risks and Benefits for Value Enhancement of Online Purchase

2017 ◽  
Vol 19 (3) ◽  
pp. 307 ◽  
Author(s):  
Priyanka Sinha ◽  
Saumya Singh
Keyword(s):  
Perceived Risk ◽  
Structural Equation ◽  
Financial Risk ◽  
Online Marketing ◽  
Equation Modeling ◽  
Risks And Benefits ◽  
Online Purchases ◽  
Online Purchase ◽  
Perceptions And Attitudes ◽  
Product Risk

In a developing economy, the acceptability of e–retailing is not very new, but the potential of online marketing in market research and analysis is still largely unexplored. This article is an attempt to understand the psyche of Indian online consumers. As consumers have their own preconceived notions toward this growing purchasing environment, it becomes important for e-retailers to understand the consumers’ perceptions and attitudes toward online purchases. This paper integrates the dimensions of the risks and benefits with the Theory of Planned Behavior (TPB) to understand how consumers adopt their online purchase processes. Four hundred and sixty-eight valid responses were analyzed using structural equation modeling on AMOS 21 to identify the relationship between the different factors and the intention to purchase online. The paper concludes that consumers’ purchase intentions are jointly determined by their attitude towards online purchases and the subjective norm. Furthermore, their attitude is determined by the sub-dimensions of perceived benefits (hedonic benefit, convenience benefit, economic benefit and variety) and the sub-dimensions of perceived risk (product risk and financial risk).

Empirical Analysis Based on Online Shopping Influencing Factors of Website Characteristics College Students in Kunming for the Survey

2013 ◽  
Vol 389 ◽  
pp. 985-989 ◽  
Author(s):  
Lu Ming Yang ◽  
Xu Zhao Yang ◽  
Ducang Hai Li
Keyword(s):  
College Students ◽  
Structural Equation Model ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Structural Equation ◽  
Online Shopping ◽  
Equation Model ◽  
Site Characteristics ◽  
Quality Dimensions ◽  
Intermediate Variables

With the development of economy, online shopping has become more prominent, study found if a website has good quality dimensions will promote consumers to buy. Paper based on site characteristics, takes perceived risk and perceived emotional as intermediate variables using structural equation model (AMOS) to study consumers purchase intention. The results shown that the security impact on purchase intention by perceived risk, interactive and entertaining impact on purchase intention by perceived emotional, convenience and functionality directly impact on purchase intention.

scholarly journals Partners in Sickness and in Health? Relationship-Centered Veterinary Care and Self-Educated Pet Owners in Germany: A Structural Equation Model

2021 ◽  
Vol 7 ◽  
Author(s):  
Alina M. Küeper ◽  
Roswitha Merle
Keyword(s):  
Structural Equation Model ◽  
Structural Equation ◽  
Equation Model ◽  
The Internet ◽  
Shared Decision ◽  
Pet Owners ◽  
Use Of The Internet ◽  
Pet Owner ◽  
Relationship Centered

In recent years, the web has become a widely used source for health information. Pet owners seem to respond to the supply of medical information on the Internet by increasing their self-education. However, after more than a decade of the digital revolution, little is known about the Internet's impact on the veterinarian-pet owner relationship. Recent research has raised concerns regarding the increase in self-education among pet owners. However, reasons suggest that the Internet might be a valuable source of pet-owner education for veterinarians. In particular, relationship-centered approaches of care might benefit from the information provided. Our study aimed to determine the perception of German veterinarians with regard to pet owners' self-education on different aspects of veterinary care. An online survey was conducted for German veterinarians from November 2016 to June 2017. Data were analyzed using exploratory factor analysis and structural equation modeling. Within the structural equation model, we evaluated how the veterinarians' attitude toward relationship-centered care might affect the evaluation of pet owners' self-education. A total of 585 valid questionnaires were completed. The majority of veterinarians (83.6%) welcomed the principles of shared decision-making. Practically, all veterinarians reported a noticeable increase in pet owners' self-education within the last few years. Perceptions on self-education's impacts on veterinary practice varied among the participants. A beneficial impact of self-education was reported regarding the general quality of veterinary care and quality of follow-up care. Most concerns were related to a negative impact on the veterinarian-pet owner relationship and the pet owners' demands on the veterinarians' work after self-education. Moreover, many participants were afraid that unfiltered information may unsettle pet owners and, therefore, advised them against self-education. The structural equation model confirmed the hypothesis that a veterinarian's positive attitude toward shared decision-making, empathic behavior, and his/her evaluation of self-education were associated. Therefore, we concluded that while there are beneficial potentials, there seem to be barriers that prevent the effective use of the Internet as a supportive medium in veterinary care. Further research and training are needed to enable the use of the Internet as an ancillary medium.

scholarly journals ANALISIS PENGARUH LOGISTICS SERVICE QUALITY TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN PADA PERUSAHAN LOGISTIK JALUR NUGRAHA EKAKURIR (JNE)

2019 ◽  
Vol 7 (2) ◽  
pp. 240-249
Author(s):  
Shinta Wahyu Hati ◽  
Aisyah Juliati
Keyword(s):  
Service Quality ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Online Shopping ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Purposive Sampling ◽  
Logistics Service ◽  
Logistics Service Quality

Perkembangan e-commerce yang semakin pesat di Indonesia diikuti secara positif dengan banyaknya jasa penyedia logistik. Ujung tombak dalam e-commerce adalah jasa penyedia logistik itu sendiri yang mempunyai peranan penting dalam perkembangan suatu e-commerce. Para penyedia jasa logistik harus sangat memperhatikan kualitas atas jasa penyedia logistik yang diberikan karena aspek ini langsung akan berdampak pada rasa kepuasan dan tingkat loyalitas pelanggan. Untuk dapat mengukur tingkat kepuasan dari pelanggan perlu dilakukan agar mampu meningkatkan seberapa jauh kualitas pelayanan guna menciptakan loyalitas pelanggan. Penelitian ini bertujuan untuk mengetahui pengaruh Logistics Service Quality terhadap kepuasan dan loyalitas pelanggan. Metode penelitian menggunakan pendekatan metode kuantitatif. Penelitian ini menggunakan data primer yang berbentuk kuesioner. Penarikan sampel penelitian menggunakan metode purposive sampling yang mendapat 113 sampel dari mahasiswa/i wilayah Batam. Teknik penarikan sampel dengan kriteria mahasiswa/i yang mempunyai online shopping dan berada dilingkup jurusan manajemen bisnis. Teknik pengolahan data menggunakan PLSSEM (Partial Least Square-Structural Equation Model). Hasil penelitian ini konsisten dengan penelitian sebelumnya, yang menyatakan bahwa Logistics Service Quality berpengaruh positif dan signifikan terhadap tingkat kepuasan pelanggan dalam penggunaan layanan jasa. Logistics Service Quality berpengaruh positif dan signifikan terhadap tingkat loyalitas pelanggan. Kepuasan pelanggan berpengaruh positif dan signifikan terhadap tingkat loyalitas pelanggan

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