scholarly journals Brand Value Assessment in Terms of Contemporary Global Challenges

2017 ◽  
Author(s):  
Maria Misankova ◽  
Jana Kliestikova ◽  
Anna Krizanova ◽  
Tatiana Corejova
Keyword(s):  
Dynamic System ◽  
Input Data ◽  
Slovak Republic ◽  
Brand Value ◽  
Value Assessment ◽  
Brand Positioning ◽  
Critical Comparison ◽  
Global Challenges ◽  
Value Model ◽  
Heterogeneous Variables

Brand represents one of the most important assets of the company. Brand-managing activities are typically related to brand positioning and integration with marketing campaigns, and can involve complex decisions. The branding of an organization is indeed a dynamic system with many cause-effect relationships as well as intangible and heterogeneous variables. In order to assess the value of individual brands can be used various models developed worldwide, based on different input data and valuation methodologies. We assume that individual environment in which company operates and consumers’ perceptions in different countries influence the ability and usability of these models in other countries. Therefore, we applied chosen well-known brand value models on the set of Slovak companies and validated their assessment ability in specific condition of the Slovak Republic. This was provided by the critical comparison of calculated values with the official values of brands of these companies listed in the Slovak journal. Through this, we pointed out the importance of the development of unique brand value model, which will be constructed in the specific condition of individual countries and highlight the weak assessment ability of foreign models.

scholarly journals Brand Image Theoretical Aspects

2018 ◽  
Vol 2 (1) ◽  
pp. 116
Author(s):  
Margarita Išoraitė
Keyword(s):  
Capital Market ◽  
Brand Image ◽  
Evaluation Model ◽  
Brand Value ◽  
Value Assessment ◽  
Assessment Methodology ◽  
Brand Name ◽  
High Quality ◽  
Value Evaluation ◽  
Value Model

The article analyzes the image of a brand and a brand image, brand value assessment methods, brand value, and benefits. A brand is a word or phrase that identifies and separates goods belonging to one person from belonging to another person. A brand is one of the elements of marketing, advertising. High-quality brand brings significant benefits to the manufacturer or the trader. A brand name may consist of a brand name and a brand symbol. There is several brand value evaluation model analyze in the article, like capital market-oriented brand value model, Aaker's brand value model, the Interbrand Brand Assessment Methodology, which helps evaluate brand value and benefit.

scholarly journals Framing the Values of Vernacular Architecture for a Value-Based Conservation: A Conceptual Framework

2021 ◽  
Vol 13 (9) ◽  
pp. 4974
Author(s):  
Obafemi A. P. Olukoya
Keyword(s):  
Vernacular Architecture ◽  
Conservation Strategy ◽  
Participatory Process ◽  
Value Assessment ◽  
A Value ◽  
Wide Range ◽  
Flexible Framework ◽  
Value Model ◽  
Contextual Values ◽  
Range Of Values

While a growing number of researchers have provided series of tough critiques of the typology-led heritage value assessment over the recent years, the impacts have been constrained by the continued obsession with expanding the list of the predetermined value typologies rather than escaping its limitations. While these sustained debates have provided important insights, this article argues that operationalizing these predetermined ‘one-size-fits-all’ value typologies is symptomatic of a number of shortcomings, especially in the context of capturing the pluralities of values in contextualized heritage such as vernacular architecture. It also often undermines inclusivity and participation in the valuing processes. However, rather than simply rejecting the values-based paradigm, this article proposes a conceptual value assessment framework that is informed by the theorization of vernacular architecture as a contextualized heritage. The proposed Vernacular Value Model (VVM) puts forward the ‘when(s)’ and ‘how(s)’ of amalgamating both technical and normative processes to capture the range of contextual values present in built vernacular heritage. To this end, this article posits that by drawing on such a proposed flexible framework, the conservation strategy for built vernacular heritage can be propagated as an inclusive and participatory process which captures the wide range of values for a more sustainable practices for conservation.

Brand Value--Model

2020 ◽  
Author(s):  
Xuequn Wang ◽  
Mina Tajvidi ◽  
Xiaolin Lin ◽  
Nick Hajli
Keyword(s):  
Brand Value ◽  
Value Model

scholarly journals Evaluation of Selected Sub-Elements of Spatial Data Quality on 3D Flood Event Modeling: Case Study of Prešov City, Slovakia

2020 ◽  
Vol 10 (3) ◽  
pp. 820 ◽  
Author(s):  
Marcela Bindzárová Gergeľová ◽  
Žofia Kuzevičová ◽  
Slavomír Labant ◽  
Juraj Gašinec ◽  
Štefan Kuzevič ◽  
...  
Keyword(s):  
Data Quality ◽  
Input Data ◽  
Spatial Information ◽  
Slovak Republic ◽  
Hydraulic Modeling ◽  
Hydrodynamic Modeling ◽  
Flood Event ◽  
Spatial Error ◽  
Event Modeling ◽  
Geodetic Measurements

Weather-related disasters represent a major threat to the sustainable development of society. This study focuses directly on the assessment of the state of spatial information quality for the needs of hydrodynamic modeling. Based on the selected procedures and methods designed for the collection and processing of spatial information, the aim of this study was to assess their qualitative level of suitability for 3D flood event modeling in accordance with the Infrastructure for Spatial Information in the European Community (INSPIRE) Directive. In the evaluation process we entered geodetic measurements and the digital relief model 3.5 (DMR 3.5) available for the territory of the Slovak Republic. The result of this study is an assessment of the qualitative analysis on three levels: (i) main channel and surrounding topography data from geodetic measurements; (ii) digital relief model; and (iii) hydrodynamic/hydraulic modeling. The qualitative aspect of the input data shows the sensitivity of a given model to changes in the input data quality condition. The average spatial error in the determination of a point’s position was calculated as 0.017 m of all measured points along a watercourse and its slope foot and slope edge. Although the declared accuracy of DMR 3.5 is assumed to be ±2.50 m, in some of the sections in the selected area there were differences in elevation up to 4.79 m. For this reason, we needed a combination of DMR 3.5 and geodetic measurements to refine the input model for the process of hydrodynamic modeling. The quality of the hydrological data for the monitored N annual flow levels was of fourth-class reliability for the selected area.

scholarly journals Using Objective Data Analysis to Construct and Evaluate NBA Players' Value Model

2018 ◽  
Author(s):  
Che-Wei Chang
Keyword(s):  
Data Analysis ◽  
Assessment Model ◽  
Basketball Player ◽  
Value Assessment ◽  
Objective Data ◽  
Total Entropy ◽  
Crucial Point ◽  
Relative Value ◽  
And Performance ◽  
Value Model

The value of an NBA basketball player varies at each crucial point in time, depending on the player’s career and performance. This study constructs a player’s value assessment model. The model comprises two parts. First, from an objective perspective, entropy is employed to measure each player’s achievement in five categories—rebounds, assists, steals, blocked shots, and scores. The total entropy assessment value is calculated and then combined with the players’ scores to develop a player's value matrix to assess the relative value model among players of the same type.

scholarly journals Model Recommended Values of Corporate Culture for Industrial Companies in Slovak Republic

2017 ◽  
Vol 25 (41) ◽  
pp. 43-50
Author(s):  
Petra Urbanovičová ◽  
Justína Mikulášková ◽  
Miloš Čambál
Keyword(s):  
Corporate Culture ◽  
Business Performance ◽  
Slovak Republic ◽  
Corporate Values ◽  
Industrial Companies ◽  
Sustainable Performance ◽  
Characteristic Features ◽  
Level Of Significance ◽  
Value Model ◽  
The Impact

Abstract The main objective of the paper is to describe the recommended values model of corporate culture and supporting business performance for industrial companies operating in the Slovak Republic. This model was developed on the basis of research results within the STU Project to support young researchers entitled “Changing the potential of the company´s success using the principles of spiral management and its impact on corporate culture”. The current paper is a part of submitted VEGA project No.1/0348/17 “The impact of the coexistence of different generations of employees on the sustainable performance of organisations”. This model will be the basis for defining corporate values and developing or changing corporate culture for the companies operating on or coming (from abroad) to the Slovak market. The characteristic features of the value model are simplicity, complexity and applicability. This model takes into account the current situation on the Slovak market. The values of this model have a different level of significance given and each value is defined by the specified principles.

Simulation and system identification of helicopter dynamics using support vector regression

2015 ◽  
Vol 119 (1222) ◽  
pp. 1541-1560 ◽  
Author(s):  
S. Manso
Keyword(s):  
System Identification ◽  
Dynamic System ◽  
Support Vector Regression ◽  
Network Architecture ◽  
Input Data ◽  
Support Vector ◽  
High Fidelity ◽  
Flight Data ◽  
Auto Regressive ◽  
Simulation Results

AbstractThis paper provides an overview of techniques developed for the application of support vector regression in the domain of simulation and system identification of helicopter dynamics. A generic high fidelity FLIGHTLAB helicopter model is used to train and validate a number of pitch response SVR models. These models are then trained using flight data from a Sikorsky Seahawk helicopter. The SVR simulation results show significant promise in the ability to represent aspects of a helicopter’s dynamics at a high fidelity. To achieve this, it is important to provide the SVR kernel with knowledge of past inputs that encompass the delay characteristics of the helicopter dynamic system. In this case, the use of nonlinear auto regressive eXogenous input network architecture achieves this goal. Good performance was achieved using input data that encompassed between 300 to 500ms worth of historic response.

scholarly journals MEASURING BRAND VALUE BASED ON CUSTOMER DATA: THE SURVEY FROM SMARTPHONE MARKET IN HO CHI MINH CITY, VIETNAM

2019 ◽  
pp. 30-39
Author(s):  
Tran Huu Ai ◽  
Le Thị Minh Nguyen ◽  
Hong Mai Thi Dao
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Ho Chi Minh City ◽  
Equation Modeling ◽  
Brand Value ◽  
Customer Data ◽  
Model Following ◽  
Brand Strategies ◽  
Value Model ◽  
The Impact

This study uses structural equation modeling (SEM) to find the correlation between the variables of the brand value model following (David Aaker, 1991) and using the customer data from the survey of 354 customers in Ho Chi Minh City, Vietnam. The results show the impact level of the factors that constitute the brand value of smartphones in general as well as the brand value of particular smartphones. The findings may be found important for building and developing brand strategies by Vietnamese manufacturers and retailers.

scholarly journals DEVELOPMENT OF UKRAINIAN ENTERPRISES IN CRISIS ECONOMY IN BRAND MANAGEMENT SYSTEM

2021 ◽  
Vol 2 (2) ◽  
pp. 37-46
Author(s):  
Hanna Maiboroda ◽  
Anastasiia Marchuk
Keyword(s):  
Management System ◽  
Brand Management ◽  
Cash Flows ◽  
Economic Life ◽  
Brand Value ◽  
Point Estimate ◽  
Intangible Asset ◽  
Practical Calculation ◽  
Value Assessment ◽  
Advantages And Disadvantages

The purpose of the article is to improve and deepen the theoretical aspects of brand value assessment methods, highlighting their advantages and disadvantages, combining existing techniques for more effective assessment of the enterprise, the practical calculation of the brand value "Kiivkhlib" on the example of the Ukrainian enterprise-leader of the baking industry. In the article the theoretical analysis of publications, which considered the main aspects of the brand management system at the enterprises, in particular domestic ones, was carried out. The authors also highlighted the subject of the research, which is the given factors and structural elements of brand identity and value from the side of strategic activities of companies that operate in two Ukrainian markets – the market of milk and dairy products and the market of bakery and bakery products. Methodology. To determine the brand value was chosen one of the enterprises in the bakery industry, located in Kiev – "Kiivkhlib". The calculation was carried out using a combination of methods "Interbrand Model" and the method of royalty based on the data of the public accounts of the enterprise for 2019. Determination of the index of the brand role was carried out by expert method using seven basic criteria (leadership, stability, market, internationality, trends, support, protection). The last step was the calculation of the final brand value, where the brand profit is defined as the product of the intangible profit value and the brand role index. Also to calculate the final brand value, it was necessary to calculate the discounted cash flows over the years of the economic life of the investment. Results. As a result the index of brand role added up to 86%. As for "Kiivkhlib" it was determined that the brand multiplier value of 18,8 corresponds to a point estimate of brand strength (86 points). The results obtained by using the method based on "Interbrand" model showed that brand value of "Kiivkhlib" is at the level of 5093,1 thousand UAH. Due to the fact that this model involves a large number of subjective estimates, the results may differ from the calculations obtained by using other methods and models. Practical implications. The value of the brand affects both the financial aspects of the enterprise and its non-financial side. It is worth noting that the brand is an intangible asset but it provides a real financial result in the form of profit. That is why companies, seeking to gain a leading position in the market, should pay close attention to assessing the brand value and using the obtained data in strategic management.

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